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Ansgar Zerfass

Ansgar Zerfass

D-Index & Metrics

Social Sciences and Humanities

D-Index
44
Citations
7110
World Ranking
4189
National Ranking
111

Overview

Ansgar Zerfass is affiliated with Leipzig University in Germany. Their research spans several fields within business and social sciences, focusing particularly on areas related to communication and organizational management.

The primary fields of study covered in their work include:

  • Business, Management and Accounting
  • Social Sciences

Within these main fields, their subfields of interest are:

  • Communication
  • Strategy and Management
  • Social Psychology
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation

Their research topics notably address:

  • Public Relations and Crisis Communication
  • Corporate Identity and Reputation
  • Team Dynamics and Performance
  • Digital Marketing and Social Media
  • Communication in Education and Healthcare
  • Marketing and Advertising Strategies
  • Digital Transformation in Industry

Ansgar Zerfass has contributed to a range of academic journals, frequently publishing in:

  • Journal of Communication Management
  • International Journal of Strategic Communication
  • Corporate Communications An International Journal
  • Public Relations Review
  • Frontiers in Communication

Recent papers authored or coauthored by Zerfass include:

  • Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks (2020), Journal of Communication Management
  • Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure (2022), Corporate Communications An International Journal
  • The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training (2021), Public Relations Review
  • The Triple Role of Communications in Agile Organizations (2021), International Journal of Strategic Communication
  • Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations (2021), Corporate Communications An International Journal

They frequently collaborate with fellow researchers including Jana Brockhaus, Daniel Ziegele, Jens Hagelstein, Jeanne Link, and Sophia Charlotte Volk, with multiple coauthored works documented.

Best Publications

  • Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

    Jim Macnamara;Ansgar Zerfass

  • Strategic Communication: Defining the Field and its Contribution to Research and Practice

    Ansgar Zerfass;Dejan Verčič;Howard Nothhaft;Kelly Page Werder

  • Strategic Communication: Opportunities and Challenges of the Research Area

    Derina Holtzhausen;Ansgar Zerfass

  • Innovation, Communication, and Leadership: New Developments in Strategic Communication

    Ansgar Zerfass;Simone Huck

  • The Routledge handbook of strategic communication

    Derina Rhoda Holtzhausen;Ansgar Zerfass

  • Internal communication and innovation culture: developing a change framework

    Anne Linke;Ansgar Zerfass

  • Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

    Angeles Moreno;Cristina Navarro;Ralph Tench;Ansgar Zerfass;Ansgar Zerfass

  • Strategic Communication: Pillars and Perspectives of an Alternative Paradigm

    Derina R. Holtzhausen;Ansgar Zerfass

  • How European PR practitioners handle digital and social media

    Piet Verhoeven;Ralph Tench;Ansgar Zerfass;Angeles Moreno

  • Strategic Communication as an Emerging Interdisciplinary Paradigm

    Kelly Page Werder;Howard Nothhaft;Dejan Verčič;Ansgar Zerfass;Ansgar Zerfass

  • Social media governance: regulatory frameworks for successful online communications

    Anne Linke;Ansgar Zerfass

  • Public Relations Research

    Ansgar Zerfass;Betteke van Ruler;Krishnamurthy Sriramesh

  • Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication

    Ansgar Zerfass

  • Dialogorientierte Unternehmenskommunikation : Grundlagen - Praxiserfahrungen - Perspektiven

    Günter Bentele;Horst Steinmann;Ansgar Zerfass

  • Creating business value through corporate communication: A theory-based framework and its practical application

    Ansgar Zerfass;Christine Viertmann

  • Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

    Ansgar Zerfass;Jens Hagelstein;Ralph Tench

  • Communication Excellence: How to Develop, Manage and Lead Exceptional Communications

    R. Tench;D. Verčič;A. Zerfass;Á. Moreno

  • European communication monitor 2012: challenges and competencies for strategic communication: results of an empirical survey in 42 countries

    A. Zerfass;D. Verčič;P. Verhoeven;A. Moreno

  • European communication monitor 2011: empirical insights into strategic communication in Europe: results of an empirical survey in 43 countries (chart version)

    A. Zerfass;P. Verhoeven;R. Tench;A. Moreno

  • European communication monitor 2013: a changing landscape - managing crises, digital communication and CEO positioning in Europe: results of a survey in 43 countries

    A. Zerfass;A. Moreno;R. Tench;D. Verčič

  • European Communication Monitor: Current developments, issues and tendencies of the professional practice of public relations in Europe

    Ángeles Moreno;Ansgar Zerfass;Ralph Tench;Dejan Verčič

Frequent Co-Authors

May O. Lwin
May O. Lwin Nanyang Technological University

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