Ansgar Zerfass mainly focuses on Public relations, Strategic communication, Communication studies, Media relations and Communications management. His Public relations research includes elements of Organizational strategy and Openness to experience. His work deals with themes such as Management science, Field and Media studies, which intersect with Strategic communication.
His research brings together the fields of Organizational communication and Communication studies. The concepts of his Media relations study are interwoven with issues in Sympathy and Crisis communication. His research investigates the connection between Communications management and topics such as Innovation management that intersect with problems in Set, Change management and Organizational culture.
Ansgar Zerfass spends much of his time researching Public relations, Strategic communication, Communications management, Knowledge management and Corporate communication. His biological study spans a wide range of topics, including Marketing, Field and Communication studies. His Communication studies research is multidisciplinary, incorporating elements of Corporate social responsibility and Content analysis.
His Strategic communication study frequently links to other fields, such as Body of knowledge. Ansgar Zerfass undertakes multidisciplinary investigations into Communications management and Relevance in his work. His Corporate communication study combines topics in areas such as Strategic management and Value.
His primary scientific interests are in Strategic communication, Public relations, Corporate communication, Communications management and Field. His work carried out in the field of Strategic communication brings together such families of science as Fake news, Job satisfaction and Communication studies. Ansgar Zerfass integrates Public relations and Disease cluster in his research.
The study incorporates disciplines such as Strategic management, Knowledge management and Value in addition to Corporate communication. The Communications management study combines topics in areas such as Economic growth and Performance measurement. His Field research is multidisciplinary, incorporating perspectives in Agile software development, Higher education and Management science.
Ansgar Zerfass mostly deals with Strategic communication, Communication studies, Discipline, Key and Process management. Ansgar Zerfass combines subjects such as Management science and Field with his study of Communication studies. Discipline is often connected to Scholarship in his work.
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Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management
Jim Macnamara;Ansgar Zerfass.
International Journal of Strategic Communication (2012)
Strategic Communication: Opportunities and Challenges of the Research Area
Derina Holtzhausen;Ansgar Zerfass.
The Routledge Handbook of Strategic Communication (2014)
Innovation, Communication, and Leadership: New Developments in Strategic Communication
Ansgar Zerfass;Simone Huck.
International Journal of Strategic Communication (2007)
Internal communication and innovation culture: developing a change framework
Anne Linke;Ansgar Zerfass.
Journal of Communication Management (2011)
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Angeles Moreno;Cristina Navarro;Ralph Tench;Ansgar Zerfass;Ansgar Zerfass.
Public Relations Review (2015)
Public Relations Research
Ansgar Zerfass;Betteke van Ruler;Krishnamurthy Sriramesh.
Dialogorientierte Unternehmenskommunikation : Grundlagen - Praxiserfahrungen - Perspektiven
Günter Bentele;Horst Steinmann;Ansgar Zerfass.
European communication monitor 2011: empirical insights into strategic communication in Europe: results of an empirical survey in 43 countries (chart version)
A. Zerfass;P. Verhoeven;R. Tench;A. Moreno.
How European PR practitioners handle digital and social media
Piet Verhoeven;Ralph Tench;Ansgar Zerfass;Angeles Moreno.
Public Relations Review (2012)
Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication
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