Sabine Einwiller

Best Publications

• Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations:

  Sabine A. Einwiller;Alexander Fedorikhin;Allison R. Johnson;Michael A. Kamins

  409
  Citations

• Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

  Sabine A. Einwiller;Sarah Steilen

  386
  Citations

• Towards an integrated approach to corporate branding – an empirical study

  Sabine Einwiller;Markus Will

  256
  Citations

• Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation

  Sabine A Einwiller;Craig E Carroll;Kati Korn

  253
  Citations

• Accuracy Motivation, Consensus Information, and the Law of Large Numbers: Effects on Attitude Judgment in the Absence of Argumentation

  Peter R. Darke;Shelly Chaiken;Gerd Bohner;Sabine Einwiller

  218
  Citations

• User generated content presenting brands on social media increases young adults’ purchase intention

  Mira Mayrhofer;Jörg Matthes;Sabine Einwiller;Brigitte Naderer

  180
  Citations

• When Small Means Comfortable: Relations Between Product Attributes in Two-Sided Advertising

  Gerd Bohner;Sabine Einwiller;Hans-Peter Erb;Frank Siebler

  138
  Citations

• Corporate Foundations: Their Role for Corporate Social Responsibility

  Martina Westhues;Sabine Einwiller

  136
  Citations

• When reputation engenders trust: An investigation in business-to-consumer electronic commerce

  Sabine A. Einwiller

  123
  Citations

• Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

  Sabine A. Einwiller;Michael Boenigk

  101
  Citations

• Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation1

  Sabine A. Einwiller;Michael A. Kamins

  99
  Citations

• Processing Minority and Majority Communications: The Role of Conflict with Prior Attitudes

  Hans-Peter Erb;Gerd Bohner;Susanne Rank;Sabine Einwiller

  98
  Citations

• Achieving employee support during the COVID-19 pandemic – the role of relational and informational crisis communication in Austrian organizations

  Sabine Einwiller;Christopher Ruppel;Julia Stranzl

  94
  Citations

• Engendering trust in Internet businesses using elements of corporate branding

  Sabine Einwiller;Ulrike Geisler;Mmarkus Will

  89
  Citations

• The role of reputation to engender trust in electronic markets

  Sabine Einwiller;M. Will

  80
  Citations

• Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort

  Gerd Bohner;Susanne Rank;Marc-André Reinhard;Sabine Einwiller

  75
  Citations

• Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management

  Sabine Einwiller

  75
  Citations

• When CSR-based identification backfires: Testing the effects of CSR-related negative publicity

  Sabine Einwiller;Bettina Lis;Christopher Ruppel;Sankar Sen

  71
  Citations

• Vertrauen durch Reputation

  Sabine Einwiller;Andreas Herrmann;Diana Ingenhoff

  69
  Citations

• An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth

  Wolfgang J. Weitzl;Clemens Hutzinger;Sabine A. Einwiller

  58
  Citations