World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
49
Citations
8601
World Ranking
1062
National Ranking
164

Overview

Leigh Sparks is affiliated with the University of Stirling in the United Kingdom with a research focus spanning multiple areas within the social sciences and business disciplines. Their work includes contributions in Business, Management and Accounting, with significant involvement in subfields such as Organizational Behavior and Human Resource Management, Strategy and Management, Marketing, Demography, and Economics and Econometrics.

The scientist's research topics cover a diverse range of subjects including Migration, Aging, and Tourism Studies, Health disparities and outcomes, Digital Marketing and Social Media, Global Public Health Policies and Epidemiology, Corporate Identity and Reputation, Employer Branding and e-HRM, and Job Satisfaction and Organizational Behavior.

Leigh Sparks has published in several scholarly venues, showing a spread of research interests across various interdisciplinary journals. Frequent publication venues include:

  • Journal of Retailing and Consumer Services
  • Ageing and Society
  • Planning Theory & Practice
  • Journal of Intercultural Management
  • Young Consumers Insight and Ideas for Responsible Marketers

Recent papers authored or co-authored by Leigh Sparks demonstrate engagement with consumer behavior, retail environments, and digital marketing. Selected titles with publication years and venues are:

  • Consumers' purchase decisions and employer image, 2020, Journal of Retailing and Consumer Services
  • Ageing consumers and e-commerce activities, 2021, Ageing and Society
  • Older People, Town Centres and the Revival of the 'High Street', 2021, Planning Theory & Practice
  • YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour, 2020, Journal of Intercultural Management
  • Slogans, brands and purchase behaviour of students, 2020, Young Consumers Insight and Ideas for Responsible Marketers

Collaboration is evident in their frequent co-authors, highlighting ongoing research partnerships. Frequent collaborators include:

  • Maria Rybaczewska
  • Łukasz Sułkowski
  • Judith Phillips
  • Nigel Walford
  • Ann Hockey

The range of topics and co-authored works reflects an interdisciplinary approach to current issues in consumer behavior, aging populations, digital influences on marketing, and organizational dynamics. Their scholarly contributions are part of broader dialogues within social sciences and management studies, focusing on the impact of demographic changes and technology on consumption and organizational processes.

Best Publications

  • E-commerce and the retail process: a review

    Steve Burt;Leigh Sparks

  • Natural experiments: an underused tool for public health?

    Mark Petticrew;Steven Cummins;Catherine Ferrell;Anne Findlay

  • Large scale food retailing as an intervention for diet and health: quasi-experimental evaluation of a natural experiment

    Steven Cummins;Mark Petticrew;Cassie Higgins;Anne Findlay

  • Logistics and retail management : insights into current practice and trends from leading experts

    John Fernie;Leigh Sparks

  • Corporate Branding, Retailing, and Retail Internationalization

    S L Burt;L Sparks

  • Retail logistics in the UK: past, present and future

    John Fernie;Leigh Sparks;Alan C. McKinnon

  • Loyalty saturation in retailing: exploring the end of retail loyalty cards?

    Claire Wright;Leigh Sparks

  • Failure in international retailing: research propositions

    Steve Burt;John Dawson;Leigh Sparks

  • An Exploratory Study into Failure in Successful Organizations: The Case of Marks & Spencer

    Kamel Mellahi;T Paul Jackson;Leigh Sparks

  • Neighbourhood food environment and area deprivation: spatial accessibility to grocery stores selling fresh fruit and vegetables in urban and rural settings

    Dianna M Smith;Steven Cummins;Mathew Taylor;John Dawson;John Dawson;John Dawson

  • Retail internationalization and retail failure: issues from the case of Marks and Spencer

    S. L. Burt;K. Mellahi;T. P. Jackson;L. Sparks

  • Power and Competition in the UK Retail Grocery Market

    Steve L. Burt;Leigh Sparks

  • Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing

    Thomas Boysen Anker;Leigh Sparks;Luiz Moutinho;Christian Grönroos

  • Reciprocal Retail Internationalisation: The Southland Corporation, Ito-Yokado and 7-Eleven Convenience Stores

    Leigh Sparks

  • Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain

    John Fernie;Leigh Sparks

  • Are Loyalty Schemes a Manifestation of Relationship Marketing

    Susan Hart;Andrew Smith;Leigh Sparks;Nikolaos Tzokas

  • The role and function of the independent small shop: the situation in Scotland

    Andrew Smith;Leigh Sparks

  • The development of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies-identification of key food items.

    Annie S Anderson;John Dewar;David Marshall;Steven Cummins

  • Retail loyalty schemes: results from a consumer diary study

    Andrew P Smith;Leigh Sparks;Susan Hart;Nikolaos Tzokas

  • Variations in fresh fruit and vegetable quality by store type, urban–rural setting and neighbourhood deprivation in Scotland

    Steven Cummins;Dianna M Smith;Mathew Taylor;John Dawson

  • “It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption

    Andrew Smith;Leigh Sparks

Frequent Co-Authors

John Dawson
John Dawson University of Edinburgh
Steven Cummins
Steven Cummins London School of Hygiene & Tropical Medicine
Steve Burt
Steve Burt University of Stirling
Mark Petticrew
Mark Petticrew London School of Hygiene & Tropical Medicine
Kamel Mellahi
Kamel Mellahi University of Nottingham Ningbo China
Nikolaos Tzokas
Nikolaos Tzokas Prince Mohammad Bin Salman College of Business and Entrepreneurship
Susan Hart
Susan Hart Durham University
Martine Stead
Martine Stead University of Stirling
Christoph Teller
Christoph Teller Johannes Kepler University of Linz
Anne Marie MacKintosh
Anne Marie MacKintosh University of Stirling

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