2026 Nikolaos Tzokas: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	32	2658	2509	3	3	73	4782

Research.com Recognitions

2026 - Research.com Business and Management in Saudi Arabia Leader Award

Overview

Nikolaos Tzokas is affiliated with the Prince Mohammad Bin Salman College of Business and Entrepreneurship in Saudi Arabia. Their research primarily focuses on the field of Business, Management, and Accounting, with an emphasis on Strategy and Management, Business and International Management, Education, and Management of Technology and Innovation.

The scientist's work addresses several key topics, including:

International Business and FDI
Innovation and Knowledge Management
Innovation and Socioeconomic Development
Intellectual Capital and Performance Analysis
Higher Education and Employability
Entrepreneurship Studies and Influences
Higher Education Learning Practices

Recent publications authored or coauthored by Nikolaos Tzokas include:

"Dimensions of dynamic marketing capability and export performance," 2020, Journal of Knowledge Management
"Eyes open and hands on: market knowledge and marketing capabilities in export markets," 2022, International Marketing Review
"Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance," 2022, Journal of Business Research
"Entrepreneurial universities and the effect of the types of vocational education and internships on graduates' employability," 2022, Studies in Higher Education
"Market Knowledge and Marketing Capabilities--Model," 2022, PsycTESTS Dataset

Frequent collaborators include:

Mohammad Tayeenul Hoque
Mohammad Faisal Ahammad
Prithwiraj Nath
Shlomo Y. Tarba
Gillie Gabay

The scientist's publications have appeared in journals and venues such as:

Journal of Knowledge Management
International Marketing Review
Journal of Business Research
Studies in Higher Education
PsycTESTS Dataset

Best Publications

Industrial companies' evaluation criteria in new product development gates

Susan Hart;Erik Jan Hultink;Nikolaos Tzokas;Harry R. Commandeur

403
Citations
Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs

Nikolaos Tzokas;Young Ah. Kim;Hammad Akbar;Haya Al-Dajani

381
Citations
Customer relationship management: A capabilities portfolio perspective

Emmanuella Plakoyiannaki;Nikolaos Tzokas

295
Citations
Navigating the new product development process

Nikolaos Tzokas;Erik Jan Hultink;Susan Hart

285
Citations
Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing Practice

Mairead Brady;Michael Saren;Nikolaos Tzokas

233
Citations
Relationship marketing: What if … ?

Cleopatra Veloutsou;Michael Saren;Nikolaos Tzokas

229
Citations
Competitive advantage, knowledge and relationship marketing: where, what and how?

Nikolaos Tzokas;Michael Saren

209
Citations
The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Susan Hart;Nikolaos Tzokas

176
Citations
Antecedents and Consequences of Relationship Marketing

Arun Sharma;Nikolaos Tzokas;Michael Saren;Panagiotis Kyziridis

168
Citations
Purchasing practices in small- to medium-sized enterprises: an examination of strategic purchasing adoption, supplier evaluation and supplier capabilities

Andrew D. Pressey;Heidi M. Winklhofer;Nikolaos X. Tzokas

162
Citations
Value Transformation in Relationship Marketing

Nikolaos Tzokas;Michael Saren

160
Citations
Marketing and Entrepreneurial Orientation in Small Firms

N. Tzokas;P. Kyriazopoulos;Sara Carter

145
Citations
Are Loyalty Schemes a Manifestation of Relationship Marketing

Susan Hart;Andrew Smith;Leigh Sparks;Nikolaos Tzokas

136
Citations
Retail loyalty schemes: results from a consumer diary study

Andrew P Smith;Leigh Sparks;Susan Hart;Nikolaos Tzokas

130
Citations
Some dangerous axioms of relationship marketing

Michael J. Saren;Nikolaos X. Tzokas

130
Citations
Relationship marketing as an ethical approach: philosophical and managerial considerations

Stella G. Kavali;Nikolaos X. Tzokas;Michael J. Saren

129
Citations
How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

Emmanuella Plakoyiannaki;Nikolaos Tzokas;Pavlos Dimitratos;Michael Saren

119
Citations
Building relationship platforms in consumer markets: a value chain approach

Nikolaos Tzokas;Michael Saren

117
Citations
An analysis of product deletion scenarios

George J. Avlonitis;Susan J. Hart;Nikolaos X. Tzokas

106
Citations
Strategic purchasing and the evaluation of “problem” key supply relationships: what do key suppliers need to know?

Andrew Pressey;Nikolaos Tzokas;Heidi Winklhofer

106
Citations

Frequent Co-Authors

Susan Hart Durham University

Yehuda Baruch University of Southampton

Leigh Sparks University of Stirling

Sara Carter University of Glasgow

Ronald J. Burke York University

Karin Sanders University of New South Wales

Juan I. Sanchez Florida International University

Dov Zohar Technion – Israel Institute of Technology

Talya N. Bauer Portland State University

Dean Tjosvold Lingnan University

External Links

Personal website of Nikolaos Tzokas Google Scholar page

If you think any of the details on this page are incorrect, let us know.

Related Online Degrees & Career Pathways

Exploring online pathways in Business and Management opens up diverse opportunities for advancement and specialization. Many students look for affordable masters programs to gain relevant skills while managing costs. These programs often include flexible scheduling and options tailored to working professionals.

For those interested in data-driven leadership, the cheapest online data science masters can be an excellent way to pivot into analytics, business intelligence, or consulting roles. Graduates with this specialization are in high demand as organizations increasingly rely on data insight for decision-making.

Professionals aspiring to executive positions or academic roles might consider a doctorate organizational leadership online. These programs focus on advanced leadership strategies and organizational change, preparing students for senior management or policy positions.

When choosing any online degree, it’s crucial to enroll through reputable, recognized institutions. Reviewing the accredited online universities list ensures your qualification is valued by employers and meets professional standards.