Michael Saren

Best Publications

• The Critical Contribution of Social Marketing: Theory and Application

  Gerard Hastings;Michael Saren

  395
  Citations

• Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing Practice

  Mairead Brady;Michael Saren;Nikolaos Tzokas

  233
  Citations

• Relationship marketing: What if … ?

  Cleopatra Veloutsou;Michael Saren;Nikolaos Tzokas

  229
  Citations

• Theorizing about the service dominant logic: The bridging role of middle range theory

  Roderick J. Brodie;Michael Saren;Jaqueline Pels

  221
  Citations

• A classification and review of models of the intra‐firm innovation process

  Unknown

  213
  Citations

• Competitive advantage, knowledge and relationship marketing: where, what and how?

  Nikolaos Tzokas;Michael Saren

  209
  Citations

• Antecedents and Consequences of Relationship Marketing

  Arun Sharma;Nikolaos Tzokas;Michael Saren;Panagiotis Kyziridis

  168
  Citations

• Value Transformation in Relationship Marketing

  Nikolaos Tzokas;Michael Saren

  160
  Citations

• The Four Ps of the Marketing Concept: Prescriptive,Polemical, Permanent and Problematical

  Unknown

  151
  Citations

• Some dangerous axioms of relationship marketing

  Michael J. Saren;Nikolaos X. Tzokas

  130
  Citations

• The SAGE handbook of marketing theory

  Pauline Maclaran;Michael Saren;Barbara B. Stern;Mark Tadajewski

  125
  Citations

• How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

  Emmanuella Plakoyiannaki;Nikolaos Tzokas;Pavlos Dimitratos;Michael Saren

  119
  Citations

• Building relationship platforms in consumer markets: a value chain approach

  Nikolaos Tzokas;Michael Saren

  117
  Citations

• Rethinking destination image formation

  Hidayet Kislali;Mihalis Kavaratzis;Michael Saren

  115
  Citations

• Marketing Theory : A Student Text

  Michael John Baker;Michael Saren

  104
  Citations

• Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony

  Bidit Lal Dey;Ameet Pandit;Mike Saren;Sanjay Bhowmick

  102
  Citations

• Reconceptualizing Resources: A Critique of Service-Dominant Logic

  Norah Campbell;Aidan O’Driscoll;Michael Saren

  99
  Citations

• Business as Unusual: A Business Model for Social Innovation

  Marta Gasparin;William Green;Simon Lilley;Martin Quinn

  98
  Citations

• Do we really understand business marketing?Getting beyond the RM and BM matrimony

  Jaqueline Pels;Kristian Möller;Michael Saren

  97
  Citations

• Industrial export pricing practices in the United Kingdom

  Nikolaos Tzokas;Susan Hart;Paraskevas Argouslidis;Michael Saren

  94
  Citations