Michael Saren

Michael Saren publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Michael Saren sits on this spectrum.

Michael Saren D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Michael Saren sits on this spectrum.

Best Publications

• The Critical Contribution of Social Marketing: Theory and Application

  Gerard Hastings;Michael Saren

  395
  Citations

• Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing Practice

  Mairead Brady;Michael Saren;Nikolaos Tzokas

  233
  Citations

• Relationship marketing: What if … ?

  Cleopatra Veloutsou;Michael Saren;Nikolaos Tzokas

  229
  Citations

• Theorizing about the service dominant logic: The bridging role of middle range theory

  Roderick J. Brodie;Michael Saren;Jaqueline Pels

  221
  Citations

• A classification and review of models of the intra‐firm innovation process

  Unknown

  213
  Citations

• Competitive advantage, knowledge and relationship marketing: where, what and how?

  Nikolaos Tzokas;Michael Saren

  209
  Citations

• Antecedents and Consequences of Relationship Marketing

  Arun Sharma;Nikolaos Tzokas;Michael Saren;Panagiotis Kyziridis

  168
  Citations

• Value Transformation in Relationship Marketing

  Nikolaos Tzokas;Michael Saren

  160
  Citations

• The Four Ps of the Marketing Concept: Prescriptive,Polemical, Permanent and Problematical

  Unknown

  151
  Citations

• Some dangerous axioms of relationship marketing

  Michael J. Saren;Nikolaos X. Tzokas

  130
  Citations

• The SAGE handbook of marketing theory

  Pauline Maclaran;Michael Saren;Barbara B. Stern;Mark Tadajewski

  125
  Citations

• How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

  Emmanuella Plakoyiannaki;Nikolaos Tzokas;Pavlos Dimitratos;Michael Saren

  119
  Citations

• Building relationship platforms in consumer markets: a value chain approach

  Nikolaos Tzokas;Michael Saren

  117
  Citations

• Rethinking destination image formation

  Hidayet Kislali;Mihalis Kavaratzis;Michael Saren

  115
  Citations

• Marketing Theory : A Student Text

  Michael John Baker;Michael Saren

  104
  Citations

• Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony

  Bidit Lal Dey;Ameet Pandit;Mike Saren;Sanjay Bhowmick

  102
  Citations

• Reconceptualizing Resources: A Critique of Service-Dominant Logic

  Norah Campbell;Aidan O’Driscoll;Michael Saren

  99
  Citations

• Business as Unusual: A Business Model for Social Innovation

  Marta Gasparin;William Green;Simon Lilley;Martin Quinn

  98
  Citations

• Do we really understand business marketing?Getting beyond the RM and BM matrimony

  Jaqueline Pels;Kristian Möller;Michael Saren

  97
  Citations

• Industrial export pricing practices in the United Kingdom

  Nikolaos Tzokas;Susan Hart;Paraskevas Argouslidis;Michael Saren

  94
  Citations