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Business and Management

D-Index
53
Citations
29437
World Ranking
797
National Ranking
45

Overview

Adrian Payne is affiliated with the University of New South Wales in Australia. Their research primarily spans the field of Business, Management and Accounting with a focus on subfields such as Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science, and Management Science and Operations Research.

Their work addresses several main topics including Customer Service Quality and Loyalty, Service and Product Innovation, Innovation and Knowledge Management, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Complex Systems and Decision Making, and Global Healthcare and Medical Tourism.

Recent publications by Adrian Payne include:

  • Toward a comprehensive framework of value proposition development: From strategy to implementation (2020, Industrial Marketing Management)
  • Customer Advocacy: A Distinctive Form of Word of Mouth (2020, Journal of Service Research)
  • Emergence and phase transitions in service ecosystems (2021, Journal of Business Research)
  • Viability mechanisms in market systems: prerequisites for market shaping (2020, Journal of Business and Industrial Marketing)
  • Understanding and managing customer value propositions: Introduction to the special issue (2020, Industrial Marketing Management)

Adrian Payne collaborates frequently with a range of co-authors. Notable frequent co-authors include:

  • Pennie Frow
  • Jill Sweeney
  • Francesco Polese
  • Suvi Nenonen
  • Lena Steinhoff

Frequent publication venues for Adrian Payne's research include:

  • Industrial Marketing Management
  • Journal of Service Research
  • Journal of Business Research
  • Journal of Business and Industrial Marketing
  • Journal of Services Marketing

Best Publications

  • Managing the co-creation of value

    Adrian F. Payne;Kaj Storbacka;Pennie Frow

  • A Strategic Framework for Customer Relationship Management

    Adrian Payne;Pennie Frow

  • Relationship marketing : bringing quality, customer service, and marketing together

    Martin Christopher;Adrian Payne;David Ballantyne;Louis Pelton

  • Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing

    Adrian Payne;Sue Holt

  • Co-creating brands : Diagnosing and designing the relationship experience

    Adrian Payne;Kaj Storbacka;Pennie Frow;Simon Knox

  • The essence of services marketing

    Adrian Payne

  • Handbook of Crm

    Adrian Payne

  • Towards the ‘perfect’ customer experience

    Pennie Frow;Adrian Payne

  • Customer relationship management in financial services: towards information-enabled relationship marketing

    Lynette Ryals;Adrian Payne

  • Managing Co-creation Design: A Strategic Approach to Innovation

    Pennie Frow;Suvi Nenonen;Adrian Payne;Kaj Storbacka

  • A stakeholder perspective of the value proposition concept

    Pennie Frow;Adrian Payne

  • Relationship marketing for competitive advantage : winning and keeping customers

    Adrian Payne

  • Customer Relationship Management: from Strategy to Implementation

    Adrian Payne

  • The role of multichannel integration in customer relationship management

    Adrian Payne;Pennie Frow

  • Value propositions as communication practice: Taking a wider view

    David Ballantyne;Pennie Frow;Richard J. Varey;Adrian Payne

  • Relationship Marketing: Creating Stakeholder Value

    Martin Christopher;Adrian Payne;David Ballantyne

  • Co-creation practices: Their role in shaping a health care ecosystem

    Pennie Frow;Janet R. McColl-Kennedy;Adrian Payne

  • The customer value proposition: evolution, development, and application in marketing

    Adrian Payne;Pennie Frow;Andreas Eggert

  • Handbook of CRM : archieving excellence in customer management

    Adrian. Payne;Title. Adrian Payne.

  • Value propositions: A service ecosystems perspective

    Pennie Frow;Janet R. McColl-Kennedy;Toni Hilton;Anthony Davidson

Frequent Co-Authors

Pennie Frow
Pennie Frow University of Sydney
Martin Christopher
Martin Christopher Cranfield University
Malcolm McDonald
Malcolm McDonald Cranfield University
Kaj Storbacka
Kaj Storbacka Hanken School of Economics
Lynette Ryals
Lynette Ryals Cranfield University
Joe Peppard
Joe Peppard University College Dublin
Andreas Eggert
Andreas Eggert Freie Universität Berlin
Gordon R. Foxall
Gordon R. Foxall Cardiff University
Ian Wilkinson
Ian Wilkinson University of Sydney
Janet R. McColl-Kennedy
Janet R. McColl-Kennedy University of Queensland

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