Kaj Storbacka is affiliated with the Hanken School of Economics in Finland. The primary focus of their research lies within the field of Business, Management and Accounting, with extensive contributions across several subfields including Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Management Science and Operations Research, as well as Sociology and Political Science.
The main topics covered in Storbacka's work comprise Innovation and Knowledge Management, Business Strategy and Innovation, Service and Product Innovation, Management and Organizational Studies, Customer Service Quality and Loyalty, Innovation Diffusion and Forecasting, and Consumer Retail Behavior Studies.
Their publication record includes numerous papers in prominent journals. Recent papers include:
Storbacka has frequently published in the following venues:
Their research collaborations include working with coauthors such as Suvi Nenonen, Roderick J. Brodie, Kristian Möller, Tommi Mahlamäki, and Samuli Pylkkönen. Among these, Suvi Nenonen is the most frequent collaborator.
Adrian F. Payne;Kaj Storbacka;Pennie Frow
Kaj Storbacka;Tore Strandvik;Christian Grönroos
Adrian Payne;Kaj Storbacka;Pennie Frow;Simon Knox
Kaj Storbacka;Roderick J. Brodie;Tilo Böhmann;Paul P. Maglio
Pennie Frow;Suvi Nenonen;Adrian Payne;Kaj Storbacka
Kaj Storbacka
Suvi Maria Nenonen;Kaj Storbacka
Kaj Storbacka
Kaj Storbacka;Suvi Nenonen
Kaj Storbacka;Charlotta Windahl;Suvi Nenonen;Anna Salonen
Suvi Nenonen;Kaj Storbacka;Charlotta Windahl
Kaj Storbacka;Lynette Ryals;Iain A. Davies;Suvi Nenonen
Oskar Korkman;Kaj Storbacka;Bo Harald
Kaj Storbacka;Pennie Frow;Suvi Maria Nenonen;Adrian Payne
Kaj Storbacka;Suvi Nenonen
Cristina Mele;Jaqueline Pels;Kaj Storbacka
Kristian Möller;Suvi Nenonen;Kaj Storbacka
Suvi Nenonen;Hans Kjellberg;Jaqueline Pels;Lilliemay Cheung
Kaj Storbacka;Suvi Nenonen
Jonathan J. Baker;Jonathan J. Baker;Kaj Storbacka;Roderick J. Brodie
Kaj Storbacka;Suvi Nenonen;Suvi Nenonen
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