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Elina Jaakkola

Elina Jaakkola

D-Index & Metrics

Business and Management

D-Index
37
Citations
10860
World Ranking
1917
National Ranking
18

Overview

Elina Jaakkola is affiliated with the University of Turku in Finland and specializes in the field of Business, Management and Accounting. Their work primarily focuses on marketing, with significant contributions to organizational behavior and human resource management, sociology and political science, strategy and management, and tourism, leisure and hospitality management.

Their research extensively covers topics such as service and product innovation, customer service quality and loyalty, consumer behavior in brand consumption and identification, consumer retail behavior studies, digital marketing and social media, wine industry and tourism, and management and organizational studies.

Frequent publication venues for Elina Jaakkola include:

  • Industrial Marketing Management
  • Journal of service management
  • Journal of Business Research
  • AMS Review
  • Journal of the Academy of Marketing Science

Elina Jaakkola has collaborated multiple times with coauthors including Adam Lindgreen, C. Anthony Di Benedetto, Larissa Becker, Harri Terho, and Roderick J. Brodie.

Among recent papers by Elina Jaakkola are:

  • Designing conceptual articles: four approaches (2020, AMS Review)
  • Customer experience: fundamental premises and implications for research (2020, Journal of the Academy of Marketing Science)
  • Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey (2022, Industrial Marketing Management)
  • Challenging the "integration imperative": A customer perspective on omnichannel journeys (2021, Journal of Retailing and Consumer Services)
  • Toward a goal-oriented view of customer journeys (2020, Journal of service management)

Best Publications

  • The Role of Customer Engagement Behavior in Value Co-Creation A Service System Perspective

    Elina Jaakkola;Matthew Alexander

  • Designing conceptual articles: four approaches

    Elina Jaakkola

  • Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

    Leena Aarikka-Stenroos;Elina Jaakkola

  • Customer experience: fundamental premises and implications for research

    Larissa Becker;Elina Jaakkola

  • Customer experience management in hospitality: A literature synthesis, new understanding and research agenda

    Jay Kandampully;Tingting(Christina) Zhang;Elina Jaakkola

  • Service experience co-creation: conceptualization, implications, and future research directions

    Elina Jaakkola;Anu Helkkula;Leena Aarikka-Stenroos

  • Value co-creation in solution networks

    Elina Jaakkola;Taru Hakanen

  • Customer participation and value creation: a systematic review and research implications

    Mekhail Mustak;Elina Jaakkola;Aino Halinen

  • Fresh perspectives on customer experience

    Janet R. McColl-Kennedy;Anders Gustafsson;Elina Jaakkola;Phil Klaus

  • Actor Engagement in Networks: Defining the Conceptual Domain:

    Roderick J. Brodie;Julia A. Fehrer;Julia A. Fehrer;Elina Jaakkola;Jodie Conduit

  • A bricolage perspective on service innovation

    Lars Witell;Heiko Gebauer;Elina Jaakkola;Wafa Hammedi

  • Zooming out: actor engagement beyond the dyadic

    Matthew Alexander;Elina Jaakkola;Linda Hollebeek

  • Zooming out: actor engagement beyond the dyadic

    Matthew J. Alexander;Elina Jaakkola;Linda D. Hollebeek

  • Co-creating customer-focused solutions within business networks: A service perspective

    Taru Hakanen;Elina Jaakkola

  • How to manage innovation processes in extensive networks: A longitudinal study

    Leena Aarikka-Stenroos;Elina Jaakkola;Debbie Harrison;Tiina Mäkitalo-Keinonen

  • Customer participation management: Developing a comprehensive framework and a research agenda

    Mekhail Mustak;Elina Jaakkola;Aino Halinen;Valtteri Kaartemo

  • Accessing resources for service innovation – the critical role of network relationships

    Helena Rusanen;Aino Halinen;Elina Jaakkola

  • Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

    Unknown

  • Unraveling the practices of “productization” in professional service firms

    Elina Jaakkola

  • Problem solving within professional services: evidence from the medical field

    Elina Jaakkola;Aino Halinen

  • Drivers, types and value outcomes of customer-to-customer interaction

    Kristina Heinonen;Elina Jaakkola;Irina Neganova

  • Developing service research – paving the way to transdisciplinary research

    Anders Gustafsson;Claes Högström;Zoe Radnor;Margareta Friman

Frequent Co-Authors

Juho Joutsa
Juho Joutsa Turku University Hospital
Valtteri Kaasinen
Valtteri Kaasinen Turku University Hospital
Adam Lindgreen
Adam Lindgreen Copenhagen Business School
Carolin Plewa
Carolin Plewa University of Adelaide
Roderick J. Brodie
Roderick J. Brodie University of Auckland
Linda D. Hollebeek
Linda D. Hollebeek Sunway University
Lars Witell
Lars Witell Karlstad University
Bo Edvardsson
Bo Edvardsson Karlstad University
Kristina Heinonen
Kristina Heinonen Hanken School of Economics
Margareta Friman
Margareta Friman Karlstad University

External Links

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