Elina Jaakkola is affiliated with the University of Turku in Finland and specializes in the field of Business, Management and Accounting. Their work primarily focuses on marketing, with significant contributions to organizational behavior and human resource management, sociology and political science, strategy and management, and tourism, leisure and hospitality management.
Their research extensively covers topics such as service and product innovation, customer service quality and loyalty, consumer behavior in brand consumption and identification, consumer retail behavior studies, digital marketing and social media, wine industry and tourism, and management and organizational studies.
Frequent publication venues for Elina Jaakkola include:
Elina Jaakkola has collaborated multiple times with coauthors including Adam Lindgreen, C. Anthony Di Benedetto, Larissa Becker, Harri Terho, and Roderick J. Brodie.
Among recent papers by Elina Jaakkola are:
Elina Jaakkola;Matthew Alexander
Elina Jaakkola
Leena Aarikka-Stenroos;Elina Jaakkola
Larissa Becker;Elina Jaakkola
Jay Kandampully;Tingting(Christina) Zhang;Elina Jaakkola
Elina Jaakkola;Anu Helkkula;Leena Aarikka-Stenroos
Elina Jaakkola;Taru Hakanen
Mekhail Mustak;Elina Jaakkola;Aino Halinen
Janet R. McColl-Kennedy;Anders Gustafsson;Elina Jaakkola;Phil Klaus
Roderick J. Brodie;Julia A. Fehrer;Julia A. Fehrer;Elina Jaakkola;Jodie Conduit
Lars Witell;Heiko Gebauer;Elina Jaakkola;Wafa Hammedi
Matthew Alexander;Elina Jaakkola;Linda Hollebeek
Matthew J. Alexander;Elina Jaakkola;Linda D. Hollebeek
Taru Hakanen;Elina Jaakkola
Leena Aarikka-Stenroos;Elina Jaakkola;Debbie Harrison;Tiina Mäkitalo-Keinonen
Mekhail Mustak;Elina Jaakkola;Aino Halinen;Valtteri Kaartemo
Helena Rusanen;Aino Halinen;Elina Jaakkola
Unknown
Elina Jaakkola
Elina Jaakkola;Aino Halinen
Kristina Heinonen;Elina Jaakkola;Irina Neganova
Anders Gustafsson;Claes Högström;Zoe Radnor;Margareta Friman
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