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Business and Management
Sweden
2022

D-Index & Metrics

Business and Management

D-Index
45
Citations
9991
World Ranking
1277
National Ranking
18

Research.com Recognitions

  • 2022 - Research.com Business and Management in Sweden Leader Award

Overview

Lars Witell is affiliated with Karlstad University in Sweden and has contributed extensively to the field of Business, Management and Accounting, with a focus on Marketing, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation, among other subfields.

Their research covers a variety of topics including Service and Product Innovation, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, and Innovation and Socioeconomic Development. Additional areas of study include Innovative Approaches in Technology and Social Development, Digital Marketing and Social Media, and Consumer Behavior in Brand Consumption and Identification.

Frequent coauthors in Lars Witell's work include:

  • Anders Gustafsson
  • Hannah Snyder
  • Per Kristensson
  • Ruth N. Bolton
  • Crina O. Tarasi

They have published regularly in venues such as:

  • Journal of Services Marketing
  • Industrial Marketing Management
  • Journal of Service Management
  • Journal of Service Research
  • Journal of Retailing and Consumer Services

Recent papers include:

  • "Service Innovation: A New Conceptualization and Path Forward", 2020, Journal of Service Research
  • "How to convert digital offerings into revenue enhancement - Conceptualizing business model dynamics through explorative case studies", 2020, Industrial Marketing Management
  • "Dynamics of wellbeing co-creation: a psychological ownership perspective", 2020, Journal of Service Management
  • "Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic", 2022, Journal of Retailing and Consumer Services
  • "Designing satisfying service encounters: website versus store touchpoints", 2021, Journal of the Academy of Marketing Science

Best Publications

  • Customer experience challenges: bringing together digital, physical and social realms

    Ruth N. Bolton;Janet R. McColl-Kennedy;Lilliemay Cheung;Andrew Gallan

  • Competitive advantage through service differentiation by manufacturing companies

    Heiko Gebauer;Anders Gustafsson;Lars Witell;Lars Witell

  • Idea generation: customer co‐creation versus traditional market research techniques

    Lars Witell;Per Kristensson;Anders Gustafsson;Martin Löfgren

  • Customer co‐creation in service innovation: a matter of communication?

    Anders Gustafsson;Per Kristensson;Lars Witell

  • Defining service innovation: A review and synthesis

    Lars Witell;Lars Witell;Hannah Snyder;Anders Gustafsson;Paul Fombelle

  • Match or Mismatch: Strategy Structure Configurations in the Service Business of Manufacturing Companies

    Heiko Gebauer;Bo Edvardsson;Anders Gustafsson;Lars Witell

  • Identifying categories of service innovation: A review and synthesis of the literature

    Hannah Snyder;Lars Witell;Lars Witell;Anders Gustafsson;Anders Gustafsson;Paul Fombelle

  • Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration

    Kaisa Koskela-Huotari;Kaisa Koskela-Huotari;Bo Edvardsson;Julia M. Jonas;David Sörhammar

  • Co‐creation and learning in health‐care service development

    Mattias Elg;Jon Engström;Lars Witell;Bozena Poksinska

  • Any way goes : Identifying value constellations for service infusion in SMEs

    Christian Kowalkowski;Christian Kowalkowski;Lars Witell;Lars Witell;Anders Gustafsson

  • A bricolage perspective on service innovation

    Lars Witell;Heiko Gebauer;Elina Jaakkola;Wafa Hammedi

  • Two decades of using Kano's theory of attractive quality: A literature review

    Martin Löfgren;Lars Witell

  • Classification of quality attributes

    Lars Witell;Martin Löfgren

  • Cocreative customer practices: Effects of health care customer value cocreation practices on well-being

    Janet R. McColl-Kennedy;Suellen J. Hogan;Lars Witell;Lars Witell;Hannah Snyder

  • Dynamics of service attributes: a test of Kano's theory of attractive quality

    Unknown

  • Kano's theory of attractive quality and packaging

    Martin Löfgren;Lars Witell

  • The changing role of the health care customer: review, synthesis and research agenda

    Janet R. McColl-Kennedy;Hannah Snyder;Mattias Elg;Lars Witell

  • Network orchestration for value platform development

    Helen Perks;Christian Kowalkowski;Christian Kowalkowski;Lars Witell;Lars Witell;Anders Gustafsson

  • From service for free to service for fee: business model innovation in manufacturing firms

    Lars Witell;Martin Löfgren

  • Service innovations in manufacturing firms

    Ida Gremyr;Nina Löfberg;Lars Witell

  • Having a strategy for new service development – does it really matter?

    Bo Edvardsson;Thomas Meiren;Adrienne Schäfer;Lars Witell

  • Service Innovation: A New Conceptualization and Path Forward

    Anders Gustafsson;Hannah Snyder;Lars Witell;Lars Witell

Frequent Co-Authors

Anders Gustafsson
Anders Gustafsson BI Norwegian Business School
Bo Edvardsson
Bo Edvardsson Karlstad University
Christian Kowalkowski
Christian Kowalkowski Linköping University
Heiko Gebauer
Heiko Gebauer Swiss Federal Institute of Aquatic Science and Technology
Janet R. McColl-Kennedy
Janet R. McColl-Kennedy University of Queensland
Michael D. Johnson
Michael D. Johnson University of Michigan–Ann Arbor
Stephen W. Brown
Stephen W. Brown Arizona State University
Peter R Magnusson
Peter R Magnusson The University of Texas Rio Grande Valley
Elina Jaakkola
Elina Jaakkola University of Turku
Ruth N. Bolton
Ruth N. Bolton Arizona State University

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