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Business and Management
Sweden
2022

D-Index & Metrics

Business and Management

D-Index
45
Citations
9991
World Ranking
1277
National Ranking
18

Lars Witell publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Lars Witell sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 223 publications — 81st percentile

81% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Lars Witell D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Lars Witell sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 45 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2022 - Research.com Business and Management in Sweden Leader Award

Overview

Lars Witell is affiliated with Karlstad University in Sweden and has contributed extensively to the field of Business, Management and Accounting, with a focus on Marketing, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation, among other subfields.

Their research covers a variety of topics including Service and Product Innovation, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, and Innovation and Socioeconomic Development. Additional areas of study include Innovative Approaches in Technology and Social Development, Digital Marketing and Social Media, and Consumer Behavior in Brand Consumption and Identification.

Frequent coauthors in Lars Witell's work include:

  • Anders Gustafsson
  • Hannah Snyder
  • Per Kristensson
  • Ruth N. Bolton
  • Crina O. Tarasi

They have published regularly in venues such as:

  • Journal of Services Marketing
  • Industrial Marketing Management
  • Journal of Service Management
  • Journal of Service Research
  • Journal of Retailing and Consumer Services

Recent papers include:

  • "Service Innovation: A New Conceptualization and Path Forward", 2020, Journal of Service Research
  • "How to convert digital offerings into revenue enhancement - Conceptualizing business model dynamics through explorative case studies", 2020, Industrial Marketing Management
  • "Dynamics of wellbeing co-creation: a psychological ownership perspective", 2020, Journal of Service Management
  • "Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic", 2022, Journal of Retailing and Consumer Services
  • "Designing satisfying service encounters: website versus store touchpoints", 2021, Journal of the Academy of Marketing Science

Best Publications

  • Customer experience challenges: bringing together digital, physical and social realms

    Ruth N. Bolton;Janet R. McColl-Kennedy;Lilliemay Cheung;Andrew Gallan

  • Competitive advantage through service differentiation by manufacturing companies

    Heiko Gebauer;Anders Gustafsson;Lars Witell;Lars Witell

  • Idea generation: customer co‐creation versus traditional market research techniques

    Lars Witell;Per Kristensson;Anders Gustafsson;Martin Löfgren

  • Customer co‐creation in service innovation: a matter of communication?

    Anders Gustafsson;Per Kristensson;Lars Witell

  • Defining service innovation: A review and synthesis

    Lars Witell;Lars Witell;Hannah Snyder;Anders Gustafsson;Paul Fombelle

  • Match or Mismatch: Strategy Structure Configurations in the Service Business of Manufacturing Companies

    Heiko Gebauer;Bo Edvardsson;Anders Gustafsson;Lars Witell

  • Identifying categories of service innovation: A review and synthesis of the literature

    Hannah Snyder;Lars Witell;Lars Witell;Anders Gustafsson;Anders Gustafsson;Paul Fombelle

  • Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration

    Kaisa Koskela-Huotari;Kaisa Koskela-Huotari;Bo Edvardsson;Julia M. Jonas;David Sörhammar

  • Co‐creation and learning in health‐care service development

    Mattias Elg;Jon Engström;Lars Witell;Bozena Poksinska

  • Any way goes : Identifying value constellations for service infusion in SMEs

    Christian Kowalkowski;Christian Kowalkowski;Lars Witell;Lars Witell;Anders Gustafsson

  • A bricolage perspective on service innovation

    Lars Witell;Heiko Gebauer;Elina Jaakkola;Wafa Hammedi

  • Two decades of using Kano's theory of attractive quality: A literature review

    Martin Löfgren;Lars Witell

  • Classification of quality attributes

    Lars Witell;Martin Löfgren

  • Cocreative customer practices: Effects of health care customer value cocreation practices on well-being

    Janet R. McColl-Kennedy;Suellen J. Hogan;Lars Witell;Lars Witell;Hannah Snyder

  • Dynamics of service attributes: a test of Kano's theory of attractive quality

    Unknown

  • Kano's theory of attractive quality and packaging

    Martin Löfgren;Lars Witell

  • The changing role of the health care customer: review, synthesis and research agenda

    Janet R. McColl-Kennedy;Hannah Snyder;Mattias Elg;Lars Witell

  • Network orchestration for value platform development

    Helen Perks;Christian Kowalkowski;Christian Kowalkowski;Lars Witell;Lars Witell;Anders Gustafsson

  • From service for free to service for fee: business model innovation in manufacturing firms

    Lars Witell;Martin Löfgren

  • Service innovations in manufacturing firms

    Ida Gremyr;Nina Löfberg;Lars Witell

  • Having a strategy for new service development – does it really matter?

    Bo Edvardsson;Thomas Meiren;Adrienne Schäfer;Lars Witell

  • Service Innovation: A New Conceptualization and Path Forward

    Anders Gustafsson;Hannah Snyder;Lars Witell;Lars Witell

Frequent Co-Authors

Anders Gustafsson
Anders Gustafsson BI Norwegian Business School
Bo Edvardsson
Bo Edvardsson Karlstad University
Christian Kowalkowski
Christian Kowalkowski Linköping University
Heiko Gebauer
Heiko Gebauer Swiss Federal Institute of Aquatic Science and Technology
Janet R. McColl-Kennedy
Janet R. McColl-Kennedy University of Queensland
Michael D. Johnson
Michael D. Johnson University of Michigan–Ann Arbor
Stephen W. Brown
Stephen W. Brown Arizona State University
Peter R Magnusson
Peter R Magnusson The University of Texas Rio Grande Valley
Elina Jaakkola
Elina Jaakkola University of Turku
Ruth N. Bolton
Ruth N. Bolton Arizona State University

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