What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Advertising
The scientist’s investigation covers issues in Marketing, Business value, Relationship marketing, Customer satisfaction and Supplier relationship management.
His work in the fields of Value proposition and Industrial service overlaps with other areas such as Value, Process and Business relationship management.
His Value proposition study combines topics in areas such as Customer delight, Value, Cross-selling, Customer lifetime value and Business model.
His Industrial service research integrates issues from Manufacturing firms and Moderation.
His Business value study frequently intersects with other fields, such as Strategy implementation.
His Customer satisfaction research includes themes of Order and Loyalty.
His most cited work include:
- Customer perceived value: a substitute for satisfaction in business markets? (906 citations)
- Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status (826 citations)
- Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships (559 citations)
What are the main themes of his work throughout his whole career to date?
Andreas Eggert mainly investigates Marketing, Relationship marketing, Service, Industrial organization and Value.
The various areas that Andreas Eggert examines in his Marketing study include Customer delight and Value, Business value.
His work carried out in the field of Business value brings together such families of science as Customer satisfaction, Value proposition and Quality.
The concepts of his Relationship marketing study are interwoven with issues in Skepticism and Public relations.
His Service study integrates concerns from other disciplines, such as Word of mouth and Profit.
The concepts of his Industrial organization study are interwoven with issues in Empirical research and Perception.
He most often published in these fields:
- Marketing (71.87%)
- Relationship marketing (19.79%)
- Service (20.83%)
What were the highlights of his more recent work (between 2014-2020)?
- Marketing (71.87%)
- Service (20.83%)
- Value (15.62%)
In recent papers he was focusing on the following fields of study:
Andreas Eggert spends much of his time researching Marketing, Service, Value, Empirical research and Industrial organization.
Andreas Eggert is interested in Relationship marketing, which is a field of Marketing.
His Relationship marketing study combines topics in areas such as Gratitude, Loyalty, Endowment and Purchasing.
The study incorporates disciplines such as Contingency and Resource in addition to Service.
His Value research incorporates elements of Knowledge process outsourcing, Construct, Offshoring and Perfect competition.
His Empirical research research is multidisciplinary, incorporating elements of Competitive advantage and Complement.
Between 2014 and 2020, his most popular works were:
- The customer value proposition: evolution, development, and application in marketing (89 citations)
- How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling (73 citations)
- How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling (73 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Advertising
Andreas Eggert focuses on Marketing, Sample, Value, Service and Empirical research.
His research on Marketing frequently connects to adjacent areas such as Senior management.
His Senior management research includes elements of Sales management and Strategy implementation.
His study in Resource extends to Service with its themes.
Andreas Eggert combines subjects such as Conceptual model and Marketing strategy with his study of Value proposition.
The various areas that Andreas Eggert examines in his Relationship marketing study include Endowment, Loyalty and Skepticism.
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