Wolfgang Ulaga is affiliated with INSEAD in France and has made contributions primarily in the field of Business, Management and Accounting. Their research spans various subfields including Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Management of Technology and Innovation, and Cultural Studies.
The scientist's work covers key topics such as Service and Product Innovation, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Innovation and Knowledge Management, Consumer Behavior in Brand Consumption and Identification, Entrepreneurship Studies and Influences, and Diverse multidisciplinary academic research.
Notable recent publications include:
Wolfgang Ulaga has frequently published in journals such as Industrial Marketing Management, Journal of Service Research, Journal of Service Management Research, Journal of Personal Selling and Sales Management, and Journal of the Academy of Marketing Science.
Frequent co-authors include Andreas Eggert, Michael Kleinaltenkamp, Christian Kowalkowski, Vishal Kashyap, and Anna Gehring.
Andreas Eggert;Wolfgang Ulaga
Wolfgang Ulaga;Andreas Eggert
Wolfgang Ulaga;Werner Reinartz
Wolfgang Ulaga;Andreas Eggert
Wolfgang Ulaga;Andreas Eggert
Wolfgang Ulaga;Werner J . Reinartz
Wolfgang Ulaga;Samir Chacour
Wolfgang Ulaga;Samir Chacour
Wolfgang Ulaga
Andreas Eggert;Wolfgang Ulaga;Franzizka Schultz
Andreas Eggert;Wolfgang Ulaga;Franziska Schultz
Wolfgang Ulaga;Andreas Eggert
Wolfgang Ulaga
Werner Reinartz;Wolfgang Ulaga
Harri Terho;Alexander Haas;Andreas Eggert;Wolfgang Ulaga
Frank Jacob;Wolfgang Ulaga
Andreas Eggert;Andreas Eggert;Jens Hogreve;Wolfgang Ulaga;Eva Muenkhoff
Valarie A. Zeithaml;Bernard J. Jaworski;Ajay K. Kohli;Kapil R. Tuli
Wolfgang Ulaga;James M. Loveland
Andreas Eggert;Wolfgang Ulaga;Pennie Frow;Adrian Payne
Andreas Eggert;Jens Hogreve;Wolfgang Ulaga;Eva Muenkhoff
Harri Terho;Andreas Eggert;Andreas Eggert;Alexander Haas;Wolfgang Ulaga
Stefan Worm;Sundar G. Bharadwaj;Wolfgang Ulaga;Werner J. Reinartz
Wolfgang Ulaga;Andreas Eggert
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