His main research concerns Marketing, Advertising, Computer security, Software and Perception. He interconnects Timetabling problem and Operations research in the investigation of issues within Marketing. His study in Advertising is interdisciplinary in nature, drawing from both Information asymmetry, Loyalty, Transparency and Conceptualization.
His research investigates the connection with Computer security and areas like Internet privacy which intersect with concerns in Vulnerability disclosure, Information sharing, Intelligent computer network and Free riding. You can notice a mix of various disciplines of study, such as Consumer behaviour, Brand awareness and Brand extension, in his Perception studies. His Consumer behaviour research is multidisciplinary, relying on both Quality, Brand equity, Database transaction, Conceptual model and Brand management.
His primary scientific interests are in Marketing, The Internet, World Wide Web, Artificial intelligence and Computer security. As part of his studies on Marketing, Ramayya Krishnan often connects relevant subjects like Advertising. Ramayya Krishnan conducted interdisciplinary study in his works that combined Advertising and Product.
His research ties Machine learning and Artificial intelligence together. His Computer security research includes elements of Software and Internet privacy. The study incorporates disciplines such as Vulnerability disclosure and Peer-to-peer in addition to Internet privacy.
Social network, Artificial intelligence, Machine learning, Empirical research and Set are his primary areas of study. His Social network research integrates issues from Scalability, Rank and Scale. His Artificial intelligence research incorporates elements of Decision analysis and Social group.
The concepts of his Empirical research study are interwoven with issues in Service quality, Speech recognition and Customer satisfaction. His Set research is multidisciplinary, incorporating perspectives in Transaction data, Baseline, Theoretical computer science and Tie strength. In his research, Data mining is intimately related to Budget constraint, which falls under the overarching field of Baseline.
Ramayya Krishnan mostly deals with Advertising, Key, Adaptive routing, Mathematical optimization and Multipath routing. His Advertising research is multidisciplinary, incorporating elements of Social influence, Marketing, Product and Empirical research. His Marketing study incorporates themes from Transaction data and Set.
His Key research is multidisciplinary, incorporating perspectives in Routing and Field. Ramayya Krishnan combines Adaptive routing and Simulation in his studies. His Experiential learning research overlaps with Valuation, Willingness to pay, Service experience, Emerging technologies and Quality.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:
Dhruv Grewal;Kent B. Monroe;R. Krishnan.
Journal of Marketing (1998)
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
Dhruv Grewal;R. Krishnan;Julie Baker;Norm A. Borin.
Journal of Retailing (1998)
Prices and Price Dispersion on the Web: Evidence from the Online Book Industry
Karen Clay;Ramayya Krishnan;Eric Wolff.
Research Papers in Economics (2001)
A hybrid approach to supplier selection for the maintenance of a competitive supply chain
Sung Ho Ha;Ramayya Krishnan.
Expert Systems With Applications (2008)
Retail Strategies on the Web: Price and Non–price Competition in the Online Book Industry
Karen Clay;Ramayya Krishnan;Eric Wolff;Danny Fernandes.
Journal of Industrial Economics (2003)
Sustainability and business-to-business marketing: A framework and implications
Arun Sharma;Gopalkrishnan R. Iyer;Anuj Mehrotra;R. Krishnan.
Industrial Marketing Management (2010)
An Empirical Analysis of Network Externalities in Peer-to-Peer Music-Sharing Networks
Atip Asvanund;Karen Clay;Ramayya Krishnan;Michael D. Smith.
Information Systems Research (2004)
The Internet and the price–value–loyalty chain
Dhruv Grewal;Gopalkrishnan R Iyer;R Krishnan;Arun Sharma.
Journal of Business Research (2003)
Scheduling a Major College Basketball Conference
Hemant K. Bhargava;Ramayya Krishnan;Patrick T. Harker.
Operations Research (1998)
Consumer effects of environmental impact in product labeling
Norm Borin;Douglas C. Cerf;R. Krishnan.
Journal of Consumer Marketing (2011)
Profile was last updated on December 6th, 2021.
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