Rajneesh Suri

Best Publications

• The Effects of Time Constraints on Consumers' Judgments of Prices and Products

  Rajneesh Suri;Kent B. Monroe

  570
  Citations

• 2+2=5? A framework for using co-branding to leverage a brand

  Lance Leuthesser;Chiranjeev Kohli;Rajneesh Suri

  338
  Citations

• Got slogan? Guidelines for creating effective slogans

  Chiranjeev Kohli;Lance Leuthesser;Rajneesh Suri

  281
  Citations

• The effects of perceived scarcity on consumers’ processing of price information

  Rajneesh Suri;Chiranjeev Kohli;Kent Bourdon Monroe;Kent Bourdon Monroe;Kent Bourdon Monroe

  221
  Citations

• Will social media kill branding

  Chiranjeev Kohli;Rajneesh Suri;Anuj Kapoor

  192
  Citations

• Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions.

  Nancy M. Puccinelli;Rajesh Chandrashekaran;Dhruv Grewal;Rajneesh Suri

  182
  Citations

• From food waste to value-added surplus products (VASP): Consumer acceptance of a novel food product category

  Siddharth Bhatt;Jeonggyu Lee;Jonathan Deutsch;Hasan Ayaz

  150
  Citations

• Impact of Gender Differences on the Evaluation of Promotional Emails

  Marissa V. Phillip;Rajneesh Suri

  139
  Citations

• Effects of service setting and other consumers’ age on the service perceptions of young consumers

  Mrugank V. Thakor;Rajneesh Suri;Katayoun Saleh

  112
  Citations

• The impact of the Internet and consumer motivation on evaluation of prices

  Rajneesh Suri;Mary Long;Kent Bourdon Monroe

  106
  Citations

• Brand evaluations: a comparison of fixed price and discounted price offers

  Rajneesh Suri;Rajesh V. Manchanda;Chiranjeev S. Kohli

  105
  Citations

• Are You In Good Hands?: Slogan Recall: What Really Matters

  Chiranjeev Kohli;Sunil Thomas;Rajneesh Suri

  99
  Citations

• Consumers’ willingness to pay for upcycled foods

  Siddharth Bhatt;Hongjun Ye;Jonathan Deutsch;Hasan Ayaz

  88
  Citations

• Addressing food waste: How to position upcycled foods to different generations

  Jintao Zhang;Hongjun Ye;Siddharth Bhatt;Haeyoung Jeong

  87
  Citations

• The price is right? Guidelines for pricing to enhance profitability

  Chiranjeev Kohli;Rajneesh Suri

  75
  Citations

• The effects of need for cognition and trait anxiety on price acceptability

  Rajneesh Suri;Kent Bourdon Monroe

  68
  Citations

• Defining Upcycled Food Products

  Olivia Spratt;Rajneesh Suri;Jonathan Deutsch

  68
  Citations

• Trading Effort for Money Consumers’ Cocreation Motivation and the Pricing of Service Options

  Lan Xia;Rajneesh Suri

  67
  Citations

• Retailer Marketing Communications in the Digital Age:: Getting the Right Message to the Right Shopper at the Right Time

  Daniel Villanova;Anand V. Bodapati;Nancy M. Puccinelli;Michael Tsiros

  64
  Citations

• Comparing fixed price and discounted price strategies: the role of affect on evaluations

  Rajneesh Suri;Rajesh V. Manchanda;Chiranjeev S. Kohli

  63
  Citations