Vicki G. Morwitz is affiliated with Columbia University in the United States and contributes to the field of Business, Management and Accounting, with a specialized focus in Marketing. Their research spans multiple subfields including Sociology and Political Science, Applied Psychology, Cognitive Neuroscience, and Information Systems.
The scientist's work has been published frequently in venues such as the Journal of the Association for Consumer Research, SSRN Electronic Journal, and Journal of Consumer Psychology. Other notable publication venues include Consumer Psychology Review and Nature Climate Change.
Key topics addressed in their research include Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Psychology of Moral and Emotional Judgment, Blockchain Technology Applications and Security, and Social and Intergroup Psychology.
Frequent co-authors who have collaborated on multiple publications with Morwitz include Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, and Diego Aparicio.
Recent papers authored or co-authored by Morwitz demonstrate a focus on consumer intentions and pricing mechanisms. Notable works include:
Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz
Sankar Sen;Zeynep Gürhan-Canli;Vicki Morwitz
Vicki G. Morwitz;David Schmittlein
Vicki G. Morwitz;Eric A. Greenleaf;Eric J. Johnson
Vicki G. Morwitz;Eric Johnson;David Schmittlein
Vicki G. Morwitz;Joel H. Steckel;Alok Gupta
Manoj Thomas;Vicki Morwitz
Vicki G. Morwitz;Gavan J. Fitzsimons
J.Scott Armstrong;Vicki G. Morwitz;V. Kumar
Lauren G. Block;Vicki G. Morwitz
Unknown
Sucharita Chandran;Vicki G. Morwitz
Gavan J. Fitzsimons;Vicki G. Morwitz
Utpal M. Dholakia;Vicki G. Morwitz
Baohong Sun;Vicki G. Morwitz
Vicki Morwitz
Sucharita Chandran;Vicki G. Morwitz
Gülden Ülkümen;Manoj Thomas;Vicki G. Morwitz
Martin R. Young;Wayne S. Desarbo;Vicki G. Morwitz
Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz
Vicki Morwitz;Eric Greenleaf;Eric J. Johnson
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