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Vicki G. Morwitz

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 40 1642 1537 689 630 118 10581

Vicki G. Morwitz publications per year

The chart shows the history of publications by Vicki G. Morwitz between 1990 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Vicki G. Morwitz published across 36 years, from 1990 to 2025, averaging 3.9 papers a year. Output peaked at 9 publications in 2020. 11 of the 141 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1990 to 2025. Vertical axis: number of publications, 0 to 9. Peak 9 publications in 2020. 1990: 1 publication 1991: 1 publication 1992: 2 publications 1993: 1 publication 1994: 2 publications 1995: 0 publications 1996: 4 publications 1997: 3 publications 1998: 6 publications 1999: 2 publications 2000: 1 publication 2001: 3 publications 2002: 3 publications 2003: 1 publication 2004: 6 publications 2005: 7 publications 2006: 4 publications 2007: 3 publications 2008: 5 publications 2009: 6 publications 2010: 6 publications 2011: 7 publications 2012: 7 publications 2013: 5 publications 2014: 5 publications 2015: 5 publications 2016: 4 publications 2017: 1 publication 2018: 4 publications 2019: 6 publications 2020: 9 publications 2021: 7 publications 2022: 1 publication 2023: 2 publications 2024: 6 publications 2025: 5 publications
1990 2025

141 publications in total across all disciplines

View publications per year as a table
Vicki G. Morwitz: publications per year, 1990 to 2025
Year Publications
1990 1
1991 1
1992 2
1993 1
1994 2
1995 0
1996 4
1997 3
1998 6
1999 2
2000 1
2001 3
2002 3
2003 1
2004 6
2005 7
2006 4
2007 3
2008 5
2009 6
2010 6
2011 7
2012 7
2013 5
2014 5
2015 5
2016 4
2017 1
2018 4
2019 6
2020 9
2021 7
2022 1
2023 2
2024 6
2025 5
Total 141
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Vicki G. Morwitz publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Vicki G. Morwitz sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 115–119 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 118 publications — 39th percentile

39% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97 118
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Vicki G. Morwitz D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Vicki G. Morwitz sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 40 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 40 D-Index — 47th percentile

47% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81 40
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Vicki G. Morwitz is affiliated with Columbia University in the United States and contributes to the field of Business, Management and Accounting, with a specialized focus in Marketing. Their research spans multiple subfields including Sociology and Political Science, Applied Psychology, Cognitive Neuroscience, and Information Systems.

The scientist's work has been published frequently in venues such as the Journal of the Association for Consumer Research, SSRN Electronic Journal, and Journal of Consumer Psychology. Other notable publication venues include Consumer Psychology Review and Nature Climate Change.

Key topics addressed in their research include Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Psychology of Moral and Emotional Judgment, Blockchain Technology Applications and Security, and Social and Intergroup Psychology.

Frequent co-authors who have collaborated on multiple publications with Morwitz include Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, and Diego Aparicio.

Recent papers authored or co-authored by Morwitz demonstrate a focus on consumer intentions and pricing mechanisms. Notable works include:

  • Intentions (2020) published in Consumer Psychology Review
  • Widespread misestimates of greenhouse gas emissions suggest low carbon competence (2024) published in Nature Climate Change
  • Consumer Reactions to Drip Pricing (2020) published in Marketing Science
  • The Role of Gender in Pay-What-You-Want Contexts (2021) published in Journal of Marketing Research
  • Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination (2024) published in Journal of the Association for Consumer Research

Best Publications

  • Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research:

    Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz

  • Withholding consumption: A social dilemma perspective on consumer boycotts.

    Sankar Sen;Zeynep Gürhan-Canli;Vicki Morwitz

  • Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?:

    Vicki G. Morwitz;David Schmittlein

  • Divide and Prosper: Consumers’ Reactions to Partitioned Prices:

    Vicki G. Morwitz;Eric A. Greenleaf;Eric J. Johnson

  • Does Measuring Intent Change Behavior

    Vicki G. Morwitz;Eric Johnson;David Schmittlein

  • When do purchase intentions predict sales

    Vicki G. Morwitz;Joel H. Steckel;Alok Gupta

  • Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition

    Manoj Thomas;Vicki Morwitz

  • The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

    Vicki G. Morwitz;Gavan J. Fitzsimons

  • Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?

    J.Scott Armstrong;Vicki G. Morwitz;V. Kumar

  • Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

    Lauren G. Block;Vicki G. Morwitz

  • Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

    Unknown

  • Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective

    Sucharita Chandran;Vicki G. Morwitz

  • The Effect of Measuring Intent on Brand-Level Purchase Behavior

    Gavan J. Fitzsimons;Vicki G. Morwitz

  • The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement

    Utpal M. Dholakia;Vicki G. Morwitz

  • Stated intentions and purchase behavior: A unified model ☆

    Baohong Sun;Vicki G. Morwitz

  • Consumers' Purchase Intentions and Their Behavior

    Vicki Morwitz

  • The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

    Sucharita Chandran;Vicki G. Morwitz

  • Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

    Gülden Ülkümen;Manoj Thomas;Vicki G. Morwitz

  • The Stochastic Modeling of Purchase Intentions and Behavior

    Martin R. Young;Wayne S. Desarbo;Vicki G. Morwitz

  • The Short- and Long-Term Effects of Measuring Intent to Repurchase

    Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz

  • Divide and Prosper: Consumers' Reaction to Partitioned Prices

    Vicki Morwitz;Eric Greenleaf;Eric J. Johnson

Frequent Co-Authors

Eileen Fischer
Eileen Fischer York University
Eric R. Spangenberg
Eric R. Spangenberg University of California, Irvine
David E. Sprott
David E. Sprott Claremont Graduate University
Lauren G. Block
Lauren G. Block Baruch College
Russell S. Winer
Russell S. Winer New York University
Darren W. Dahl
Darren W. Dahl University of British Columbia
John G. Lynch
John G. Lynch University of Colorado Boulder
Priya Raghubir
Priya Raghubir New York University
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Barbara A. Mellers
Barbara A. Mellers University of Pennsylvania

External Links

Personal website of Vicki G. Morwitz Google Scholar page

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Related Online Degrees & Career Pathways

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These pathways highlight the flexibility and wide-ranging opportunities available in today’s online learning landscape for business-minded individuals.

Best Scientists Citing Vicki G. Morwitz

Gavan J. Fitzsimons

Gavan J. Fitzsimons

Duke University

Publications: 17

Mark Conner

Mark Conner

University of Leeds

Publications: 14

Martin Spann

Martin Spann

Ludwig-Maximilians-Universität München

Publications: 13

J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania

Publications: 13

John G. Lynch

John G. Lynch

University of Colorado Boulder

Publications: 13

Norbert Schwarz

Norbert Schwarz

University of Southern California

Publications: 12

Dale Griffin

Dale Griffin

University of British Columbia

Publications: 12

Eric R. Spangenberg

Eric R. Spangenberg

University of California, Irvine

Publications: 12

Dhruv Grewal

Dhruv Grewal

Babson College

Publications: 12

Paschal Sheeran

Paschal Sheeran

University of North Carolina at Chapel Hill

Publications: 11

Kent B. Monroe

Kent B. Monroe

University of Illinois at Urbana-Champaign

Publications: 11

David E. Sprott

David E. Sprott

Claremont Graduate University

Publications: 11

Thomas Gilovich

Thomas Gilovich

Cornell University

Publications: 10

Ravi Dhar

Ravi Dhar

Yale University

Publications: 10

Brian Wansink

Brian Wansink

Cornell University

Publications: 10

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 10

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Francisco del Monte

Francisco del Monte

Spanish National Research Council

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Tomoteru Fukumura

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Tadahiro Kuroda

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William D.S. Killgore

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K. Livingston

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