Vicki G. Morwitz spends much of her time researching Marketing, Consumer behaviour, Advertising, Social psychology and Cognition. Her Marketing research includes themes of Social influence, Reference group and Social dilemma. Her work carried out in the field of Consumer behaviour brings together such families of science as Consumer research, Segmentation and Sales forecast.
Her studies deal with areas such as Structural equation modeling and Purchasing as well as Advertising. Her Affect study in the realm of Social psychology interacts with subjects such as Polarization, Correlation and Association. Her Cognition research is multidisciplinary, incorporating perspectives in Brand names, Test, Congruence, Common value auction and Fixed price.
Her primary areas of study are Social psychology, Marketing, Advertising, Consumer behaviour and Econometrics. In general Social psychology study, her work on Affect often relates to the realm of Respondent, thereby connecting several areas of interest. Her work focuses on many connections between Affect and other disciplines, such as Set, that overlap with her field of interest in Consumer research.
Her Marketing research focuses on Product and Consumer choice. Vicki G. Morwitz integrates Advertising with Product category in her study. Her biological study spans a wide range of topics, including Purchasing and Scale.
Her primary scientific interests are in Consumer behaviour, Cognitive psychology, Consumer research, Advertising and Marketing. Her Consumer behaviour research is multidisciplinary, incorporating elements of Experiential learning, Framing and Finance. Her Cognitive psychology research incorporates themes from Cognitive dissonance, Perception and Process.
Her work deals with themes such as Working memory, Preference and Affect, which intersect with Process. Her Advertising study combines topics from a wide range of disciplines, such as Customer satisfaction and Social environment. Vicki G. Morwitz mostly deals with Brand names in her studies of Marketing.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research:
Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz.
Withholding consumption: A social dilemma perspective on consumer boycotts.
Sankar Sen;Zeynep Gürhan-Canli;Vicki Morwitz.
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?:
Vicki G. Morwitz;David Schmittlein.
Divide and Prosper: Consumers’ Reactions to Partitioned Prices:
Vicki G. Morwitz;Eric A. Greenleaf;Eric J. Johnson.
Does Measuring Intent Change Behavior
Vicki G. Morwitz;Eric Johnson;David Schmittlein.
Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition
Manoj Thomas;Vicki Morwitz.
When do purchase intentions predict sales
Vicki G. Morwitz;Joel H. Steckel;Alok Gupta.
The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
Vicki G. Morwitz;Gavan J. Fitzsimons.
Divide and Prosper: Consumers' Reaction to Partitioned Prices
Vicki Morwitz;Eric Greenleaf;Eric J. Johnson.
Social Science Research Network (1998)
Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
J.Scott Armstrong;Vicki G. Morwitz;V. Kumar.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: