2026 Vicki G. Morwitz: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	40	1642	1537	689	630	118	10581

Vicki G. Morwitz publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Vicki G. Morwitz sits on this spectrum.

35 publications 436+

This scientist: 118 publications — 39th percentile

39% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Vicki G. Morwitz D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Vicki G. Morwitz sits on this spectrum.

30 D-Index 89+

This scientist: 40 D-Index — 47th percentile

47% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Vicki G. Morwitz is affiliated with Columbia University in the United States and contributes to the field of Business, Management and Accounting, with a specialized focus in Marketing. Their research spans multiple subfields including Sociology and Political Science, Applied Psychology, Cognitive Neuroscience, and Information Systems.

The scientist's work has been published frequently in venues such as the Journal of the Association for Consumer Research, SSRN Electronic Journal, and Journal of Consumer Psychology. Other notable publication venues include Consumer Psychology Review and Nature Climate Change.

Key topics addressed in their research include Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Psychology of Moral and Emotional Judgment, Blockchain Technology Applications and Security, and Social and Intergroup Psychology.

Frequent co-authors who have collaborated on multiple publications with Morwitz include Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, and Diego Aparicio.

Recent papers authored or co-authored by Morwitz demonstrate a focus on consumer intentions and pricing mechanisms. Notable works include:

Intentions (2020) published in Consumer Psychology Review
Widespread misestimates of greenhouse gas emissions suggest low carbon competence (2024) published in Nature Climate Change
Consumer Reactions to Drip Pricing (2020) published in Marketing Science
The Role of Gender in Pay-What-You-Want Contexts (2021) published in Journal of Marketing Research
Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination (2024) published in Journal of the Association for Consumer Research

Best Publications

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research:

Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz

902
Citations
Withholding consumption: A social dilemma perspective on consumer boycotts.

Sankar Sen;Zeynep Gürhan-Canli;Vicki Morwitz

826
Citations
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?:

Vicki G. Morwitz;David Schmittlein

673
Citations
Divide and Prosper: Consumers’ Reactions to Partitioned Prices:

Vicki G. Morwitz;Eric A. Greenleaf;Eric J. Johnson

653
Citations
Does Measuring Intent Change Behavior

Vicki G. Morwitz;Eric Johnson;David Schmittlein

611
Citations
When do purchase intentions predict sales

Vicki G. Morwitz;Joel H. Steckel;Alok Gupta

556
Citations
Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition

Manoj Thomas;Vicki Morwitz

497
Citations
The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Vicki G. Morwitz;Gavan J. Fitzsimons

378
Citations
Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?

J.Scott Armstrong;Vicki G. Morwitz;V. Kumar

343
Citations
Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

Lauren G. Block;Vicki G. Morwitz

316
Citations
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

Unknown

297
Citations
Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective

Sucharita Chandran;Vicki G. Morwitz

296
Citations
The Effect of Measuring Intent on Brand-Level Purchase Behavior

Gavan J. Fitzsimons;Vicki G. Morwitz

268
Citations
The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement

Utpal M. Dholakia;Vicki G. Morwitz

242
Citations
Stated intentions and purchase behavior: A unified model ☆

Baohong Sun;Vicki G. Morwitz

202
Citations
Consumers' Purchase Intentions and Their Behavior

Vicki Morwitz

189
Citations
The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

Sucharita Chandran;Vicki G. Morwitz

187
Citations
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Gülden Ülkümen;Manoj Thomas;Vicki G. Morwitz

179
Citations
The Stochastic Modeling of Purchase Intentions and Behavior

Martin R. Young;Wayne S. Desarbo;Vicki G. Morwitz

173
Citations
The Short- and Long-Term Effects of Measuring Intent to Repurchase

Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz

168
Citations
Divide and Prosper: Consumers' Reaction to Partitioned Prices

Vicki Morwitz;Eric Greenleaf;Eric J. Johnson

152
Citations

Frequent Co-Authors

Eileen Fischer York University

Eric R. Spangenberg University of California, Irvine

David E. Sprott Claremont Graduate University

Lauren G. Block Baruch College

Russell S. Winer New York University

Darren W. Dahl University of British Columbia

John G. Lynch University of Colorado Boulder

Priya Raghubir New York University

Gavan J. Fitzsimons Duke University

Barbara A. Mellers University of Pennsylvania

External Links

Personal website of Vicki G. Morwitz Google Scholar page

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