What is she best known for?
The fields of study she is best known for:
- Statistics
- Social psychology
- Marketing
Vicki G. Morwitz spends much of her time researching Marketing, Consumer behaviour, Advertising, Social psychology and Cognition.
Her Marketing research includes themes of Social influence, Reference group and Social dilemma.
Her work carried out in the field of Consumer behaviour brings together such families of science as Consumer research, Segmentation and Sales forecast.
Her studies deal with areas such as Structural equation modeling and Purchasing as well as Advertising.
Her Affect study in the realm of Social psychology interacts with subjects such as Polarization, Correlation and Association.
Her Cognition research is multidisciplinary, incorporating perspectives in Brand names, Test, Congruence, Common value auction and Fixed price.
Her most cited work include:
- Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research: (476 citations)
- Withholding consumption: A social dilemma perspective on consumer boycotts. (377 citations)
- Does Measuring Intent Change Behavior (361 citations)
What are the main themes of her work throughout her whole career to date?
Her primary areas of study are Social psychology, Marketing, Advertising, Consumer behaviour and Econometrics.
In general Social psychology study, her work on Affect often relates to the realm of Respondent, thereby connecting several areas of interest.
Her work focuses on many connections between Affect and other disciplines, such as Set, that overlap with her field of interest in Consumer research.
Her Marketing research focuses on Product and Consumer choice.
Vicki G. Morwitz integrates Advertising with Product category in her study.
Her biological study spans a wide range of topics, including Purchasing and Scale.
She most often published in these fields:
- Social psychology (27.41%)
- Marketing (22.22%)
- Advertising (16.30%)
What were the highlights of her more recent work (between 2017-2021)?
- Consumer behaviour (14.81%)
- Cognitive psychology (7.41%)
- Consumer research (6.67%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Consumer behaviour, Cognitive psychology, Consumer research, Advertising and Marketing.
Her Consumer behaviour research is multidisciplinary, incorporating elements of Experiential learning, Framing and Finance.
Her Cognitive psychology research incorporates themes from Cognitive dissonance, Perception and Process.
Her work deals with themes such as Working memory, Preference and Affect, which intersect with Process.
Her Advertising study combines topics from a wide range of disciplines, such as Customer satisfaction and Social environment.
Vicki G. Morwitz mostly deals with Brand names in her studies of Marketing.
Between 2017 and 2021, her most popular works were:
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research: (26 citations)
- Sensory variety in shape and color influences fruit and vegetable intake, liking, and purchase intentions in some subsets of adults: a randomized pilot experiment. (6 citations)
- The Role of Numbers in the Customer Journey (5 citations)
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