What is she best known for?
The fields of study she is best known for:
- Social psychology
- Statistics
- Marketing
Priya Raghubir focuses on Marketing, Social psychology, Cognitive psychology, Affect and Product design.
Her Marketing research includes themes of Microeconomics and Framing.
Her Social psychology research includes elements of Marketing research and Consumer choice.
In general Cognitive psychology, her work in Non conscious is often linked to Automaticity, Contextual information and Stimulus linking many areas of study.
Her Affect course of study focuses on Quality and Advertising.
Her Advertising study combines topics in areas such as Similarity and Social marketing.
Her most cited work include:
- Customer Experience Management in Retailing: Understanding the Buying Process (566 citations)
- Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?: (287 citations)
- Framing the Deal: The Role of Restrictions in Accentuating Deal Value (280 citations)
What are the main themes of her work throughout her whole career to date?
Priya Raghubir mostly deals with Social psychology, Marketing, Advertising, Cognitive psychology and Consumer behaviour.
Her study in the field of Optimism, Self and Affect is also linked to topics like Risk perception.
Her biological study spans a wide range of topics, including Framing and Impression management.
Priya Raghubir has included themes like Quality and Product in her Advertising study.
Her research integrates issues of Schema, Microeconomics, Monetary economics and Information processing in her study of Consumer behaviour.
Her Information processing study integrates concerns from other disciplines, such as Statistics and Salience.
She most often published in these fields:
- Social psychology (31.46%)
- Marketing (21.35%)
- Advertising (17.98%)
What were the highlights of her more recent work (between 2014-2021)?
- Social psychology (31.46%)
- Cognitive psychology (14.61%)
- Marketing (21.35%)
In recent papers she was focusing on the following fields of study:
Her main research concerns Social psychology, Cognitive psychology, Marketing, Quality and Affect.
Her Social psychology research is mostly focused on the topic Framing.
Many of her studies on Cognitive psychology apply to Consumer behaviour as well.
Her Consumer behaviour research includes elements of Shelf space and Field.
The concepts of her Marketing study are interwoven with issues in Congruence and Impression management.
Her study in Affect is interdisciplinary in nature, drawing from both Spatial analysis, Advertising, Gift card and Monopoly.
Between 2014 and 2021, her most popular works were:
- Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions. (32 citations)
- Decomposing the cross-sex misprediction bias of dating behaviors: Do men overestimate or women underreport their sexual intentions? (7 citations)
- Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? (4 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- Statistics
- Marketing
Priya Raghubir spends much of her time researching Social psychology, Estimation, Cognitive psychology, Preference and Container.
Her studies deal with areas such as Developmental psychology and Survey methodology as well as Social psychology.
Her Estimation research spans across into areas like Denomination effect, Recall, Stimulus, Task and Self report.
Her Cognitive psychology research is multidisciplinary, incorporating elements of Mathematical optimization and Consumer behaviour.
Many of her studies on Preference involve topics that are commonly interrelated, such as Contrast.
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