World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
35
Citations
9327
World Ranking
6603
National Ranking
3198

Research.com Recognitions

  • 2000 - Hellman Fellow

Overview

Priya Raghubir is affiliated with New York University in the United States and has contributed to the fields of Social Sciences and Business, Management and Accounting. Their research spans several subfields, including Sociology and Political Science, Marketing, General Decision Sciences, Applied Psychology, and Information Systems and Management.

Raghubir's research focuses on a range of topics, such as:

  • Consumer Behavior in Brand Consumption and Identification
  • Psychology of Social Influence
  • Digital Marketing and Social Media
  • Decision-Making and Behavioral Economics
  • Behavioral Health and Interventions
  • Experimental Behavioral Economics Studies
  • Consumer Market Behavior and Pricing

Their recent publications include:

  • The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception (2022) in Journal of Marketing Research
  • Tip to Show Off: Impression Management Motivations Increase Consumers' Generosity (2020) in Journal of the Association for Consumer Research
  • Web Wizard or Internet Addict? The Effects of Contextual Cues in Assessing Addiction (2021) in Journal of the Association for Consumer Research
  • Virtual currencies: different schemes and research opportunities (2022) in Marketing Letters
  • From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want (2023) in Consumer Psychology Review

Raghubir has published multiple papers in the following venues:

  • Journal of Marketing Research
  • Journal of the Association for Consumer Research
  • SSRN Electronic Journal
  • Marketing Letters
  • Consumer Psychology Review

Frequent collaborators include Shirley Bluvstein, Geeta Menon, Johann Melzner, Shirley Bluvstein Netter, and I-Ling Ling.

Among their recognitions, Raghubir was awarded the Hellman Fellow distinction in the year 2000.

Best Publications

  • Customer Experience Management in Retailing: Understanding the Buying Process

    Nancy M. Puccinelli;Ronald C. Goodstein;Dhruv Grewal;Robert Price

  • Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?:

    Priya Raghubir;Aradhna Krishna

  • Framing the Deal: The Role of Restrictions in Accentuating Deal Value

    J. Jeffrey Inman;Anil C. Peter;Priya Raghubir

  • Monopoly money: The effect of payment coupling and form on spending behavior

    Priya Raghubir;Joydeep Srivastava

  • WHEN DO PRICE PROMOTIONS AFFECT PRETRIAL BRAND EVALUATIONS

    Priya Raghubir;Kim Corfman

  • Non-Conscious Influences on Consumer Choice

    Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

  • Effect of Face Value on Product Valuation in Foreign Currencies

    Priya Raghubir;Joydeep Srivastava

  • Ratios in Proportion: What Should the Shape of the Package Be?:

    Priya Raghubir;Eric A . Greenleaf

  • BEHAVIORAL FREQUENCY JUDGMENTS - AN ACCESSIBILITY DIAGNOSTICITY FRAMEWORK

    Geeta Menon;Priya Raghubir;Norbert Schwarz

  • Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?

    Geeta Menon;Priya Raghubir

  • Pizzas: p or Square? Psychophysical Biases in Area Comparisons

    Robert E. Krider;Priya Raghubir;Aradhna Krishna

  • AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness

    Priya Raghubir;Geeta Menon

  • The Three Faces of Consumer Promotions

    Priya Raghubir;J. Jeffrey Inman;Hans Grande

  • Free Gift with Purchase: Promoting or Discounting the Brand?

    Priya Raghubir

  • Position-based beliefs: The center-stage effect.

    Ana Valenzuela;Priya Raghubir

  • Coupon Value: A Signal for Price?

    Priya Raghubir

  • Can bottles speak volumes? The effect of package shape on how much to buy

    Sha Yang;Priya Raghubir

  • The Denomination Effect

    Priya Raghubir;Joydeep Srivastava

  • As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

    Priya Raghubir;Aradhna Krishna

  • Coupons in context: discounting prices or decreasing profits?

    Priya Raghubir

  • Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

    Chezy Ofir;Priya Raghubir;Gili Brosh;Kent B. Monroe;Kent B. Monroe

Frequent Co-Authors

Norbert Schwarz
Norbert Schwarz University of Southern California
John Roberts
John Roberts Rice University
S. Christian Wheeler
S. Christian Wheeler Stanford University
Baba Shiv
Baba Shiv Stanford University
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Tanya L. Chartrand
Tanya L. Chartrand Duke University
Joel Huber
Joel Huber Duke University
J. Edward Russo
J. Edward Russo Cornell University
Joseph W. Alba
Joseph W. Alba University of Florida
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Pursuing a degree in Social Sciences and Humanities can open the door to diverse and rewarding career paths, many of which are accessible through online education. When considering these programs, it's important to weigh several factors, such as program accreditation, cost, admission requirements, and duration.

If affordability is your main concern, exploring the psychology degree cost for various online programs can help you find a quality education that fits your budget. For those interested in social work, researching the msw degree online options can reveal accessible pathways—even for those without related undergraduate majors.

Prospective therapists and clinicians may want to consider accredited psyd programs, especially if seeking advanced roles in counseling and therapy. Students aiming for family therapy careers should check out marriage and family therapy programs online that can be completed faster than traditional programs.

By carefully considering these online degree routes, you can find a pathway that aligns with your professional goals and personal circumstances.

Best Scientists Citing Priya Raghubir

Trending Scientists