2015 - Fellow of the American Association for the Advancement of Science (AAAS)
His Commerce research is multidisciplinary, relying on both Marketing, Market share, Microeconomics, Unit price and Mathematics education, Unit (ring theory). J. Edward Russo merges Marketing with Advertising in his research. While working in this field, he studies both Advertising and Market share. His Unit price research extends to the thematically linked field of Microeconomics. J. Edward Russo combines topics linked to Unit (ring theory) with his work on Mathematics education. Computer graphics (images) is closely attributed to Information display in his research. His Information display study frequently draws connections to other fields, such as Computer graphics (images).
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Product familiarity and learning new information
Eric J. Johnson;J. Edward Russo.
Journal of Consumer Research (1984)
Decision traps : ten barriers to brilliant decision-making and how to overcome them
J. Edward Russo;Paul J. H. Schoemaker.
The validity of verbal protocols.
J. Edward Russo;Eric J. Johnson;Debra L. Stephens.
Memory & Cognition (1989)
The Distortion of Information during Decisions
J. Edward Russo;Victoria Husted Medvec;Margaret Grace Meloy.
Organizational Behavior and Human Decision Processes (1996)
Predecisional distortion of product information
J. Edward Russo;Margaret G. Meloy;Victoria Husted Medvec.
Journal of Marketing Research (1998)
The Value of Unit Price Information
J. Edward Russo.
Journal of Marketing Research (1977)
An eye fixation analysis of multialternative choice.
J. Edward Russo;Larry D. Rosen.
Memory & Cognition (1975)
Nutrition information in the supermarket
J. Edward Russo;Richard Staelin;Catherine A. Nolan;Gary J. Russell.
An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables
J. Edward Russo.
Journal of Consumer Research (1994)
Non-Conscious Influences on Consumer Choice
Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba.
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