D-Index & Metrics Best Publications

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 37 Citations 10,802 70 World Ranking 3382 National Ranking 1728

Research.com Recognitions

Awards & Achievements

2015 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

What are the main themes of his work throughout his whole career to date

His Commerce research is multidisciplinary, relying on both Marketing, Market share, Microeconomics, Unit price and Mathematics education, Unit (ring theory). J. Edward Russo merges Marketing with Advertising in his research. While working in this field, he studies both Advertising and Market share. His Unit price research extends to the thematically linked field of Microeconomics. J. Edward Russo combines topics linked to Unit (ring theory) with his work on Mathematics education. Computer graphics (images) is closely attributed to Information display in his research. His Information display study frequently draws connections to other fields, such as Computer graphics (images).

J. Edward Russo most often published in these fields:

  • Microeconomics (100.00%)
  • Advertising (100.00%)
  • Unit (ring theory) (100.00%)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Product familiarity and learning new information

Eric J. Johnson;J. Edward Russo.
Journal of Consumer Research (1984)

1557 Citations

Decision traps : ten barriers to brilliant decision-making and how to overcome them

J. Edward Russo;Paul J. H. Schoemaker.
(1989)

1067 Citations

The validity of verbal protocols.

J. Edward Russo;Eric J. Johnson;Debra L. Stephens.
Memory & Cognition (1989)

756 Citations

The Distortion of Information during Decisions

J. Edward Russo;Victoria Husted Medvec;Margaret Grace Meloy.
Organizational Behavior and Human Decision Processes (1996)

518 Citations

Predecisional distortion of product information

J. Edward Russo;Margaret G. Meloy;Victoria Husted Medvec.
Journal of Marketing Research (1998)

482 Citations

The Value of Unit Price Information

J. Edward Russo.
Journal of Marketing Research (1977)

458 Citations

An eye fixation analysis of multialternative choice.

J. Edward Russo;Larry D. Rosen.
Memory & Cognition (1975)

442 Citations

Nutrition information in the supermarket

J. Edward Russo;Richard Staelin;Catherine A. Nolan;Gary J. Russell.
(1986)

418 Citations

An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

J. Edward Russo.
Journal of Consumer Research (1994)

405 Citations

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba.
(2002)

336 Citations

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