2026 Frank R. Kardes: Psychology Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Psychology	53	4701	4354	2605	2357	181	20798

Research.com Recognitions

2002 - Fellow of the American Psychological Association (APA)

Overview

Frank R. Kardes is affiliated with the University of Cincinnati in the United States. Their research spans multiple domains within psychology and business, with a particular focus on consumer behavior and decision-making processes.

Their recent published papers include:

Commentaries on "Abductive Theory Construction", 2021, Journal of Consumer Psychology
Is Nestlé a Lady? The Feminine Brand Name Advantage, 2021, Journal of Marketing
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels, 2021, Psychology and Marketing
Special fonts: The competing roles of difficulty and uniqueness in consumer inference, 2020, Psychology and Marketing
A Multistage, Multiprocess Analysis of Consumer Judgment: A Selective Review and Conceptual Framework, 2020, Journal of Consumer Psychology

Frequent co-authors of Kardes include:

Donald R. Gaffney
Ruomeng Wu
Steven S. Posavac
Ruth Pogacar
Xiaoqi Han

Kardes has published multiple articles in these journals:

Psychology and Marketing
Journal of Consumer Psychology
Frontiers in Psychology
Journal of Marketing
Sustainability

Their main fields of study include:

Psychology
Business, Management and Accounting

Within these broader fields, their work covers several subfields of study such as:

Marketing
General Decision Sciences
Applied Psychology
Social Psychology
Clinical Psychology

Kardes addresses a variety of topics, notably:

Decision-Making and Behavioral Economics
Consumer Behavior in Brand Consumption and Identification
Behavioral Health and Interventions
Cultural Differences and Values
Psychology of Moral and Emotional Judgment
Consumer Retail Behavior Studies
Media, Gender, and Advertising

In recognition of their contributions, Kardes was named a Fellow of the American Psychological Association (APA) in 2002.

Best Publications

On the automatic activation of attitudes.

Russell H. Fazio;David M. Sanbonmatsu;Martha C. Powell;Frank R. Kardes

3932
Citations
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr;Frank R. Kardes;John Kim

3737
Citations
The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier;Cheryl Burke Jarvis;Jennifer R. Bechkoff;Frank R. Kardes

1072
Citations
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Frank R. Kardes;Steven S. Posavac;Maria L. Cronley

717
Citations
Toward a more nuanced understanding of the statistical properties of a median split

Dawn Iacobucci;Steven S. Posavac;Frank R. Kardes;Matthew J. Schneider

522
Citations
Consumer Behavior and Managerial Decision Making

Frank R. Kardes

521
Citations
The Effects of Physiological Arousal on Information Processing and Persuasion

David M. Sanbonmatsu;Frank R. Kardes

512
Citations
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference

Susan Powell Mantel;Frank R. Kardes

484
Citations
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Frank R. Kardes

482
Citations
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective:

Frank R. Kardes;Gurumurthy Kalyanaram

452
Citations
Handbook of Consumer Psychology

Curtis P. Haugtvedt;Paul M. Herr;Frank R. Kardes

428
Citations
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Rajdeep Grewal;Raj Mehta;Frank R Kardes

401
Citations
The Role of Selective Information Processing in Price-Quality Inference

Frank R. Kardes;Maria L. Cronley;James J. Kellaris;Steven S. Posavac

381
Citations
Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

366
Citations
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

Rajdeep Grewal;Raj Mehta;Frank R. Kardes

360
Citations
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

John Kim;Chris T. Allen;Frank R. Kardes

309
Citations
In Defense of Experimental Consumer Psychology

Frank R. Kardes

229
Citations
How Naive Theories Drive Opposing Inferences from the Same Information

Hélène Deval;Susan P. Mantel;Frank R. Kardes;Steven S. Posavac

226
Citations
Selective hypothesis testing

David M. Sanbonmatsu;Steven S. Posavac;Frank R. Kardes;Susan P. Mantel

223
Citations
Effects of Initial Product Judgments on Subsequent Memory-Based Judgments

Frank R. Kardes

209
Citations
The role of prior knowledge and missing information in multiattribute evaluation

David M Sanbonmatsu;Frank R Kardes;Paul M Herr

198
Citations

Frequent Co-Authors

David M. Sanbonmatsu University of Utah

Gavan J. Fitzsimons Duke University

Edward R. Hirt Indiana University

Robert S. Wyer University of Cincinnati

Russell H. Fazio The Ohio State University

Zakary L. Tormala Stanford University

Baba Shiv Stanford University

L. J. Shrum Hautes Etudes Commerciales de Paris

Norbert Schwarz University of Southern California

Carol Sansone University of Utah

External Links

Personal website of Frank R. Kardes

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