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Psychology

D-Index
48
Citations
15705
World Ranking
5810
National Ranking
42

Overview

L. J. Shrum is affiliated with Hautes Etudes Commerciales de Paris in France. Their research primarily spans the fields of Psychology, Social Sciences, and Business, Management and Accounting, with a focus on multiple subfields including Marketing, Sociology and Political Science, Social Psychology, Experimental and Cognitive Psychology, and Applied Psychology.

The scientist's work concentrates on several main topics, notably Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Social and Intergroup Psychology, Psychological Well-being and Life Satisfaction, Death Anxiety and Social Exclusion, Media Influence and Health, and Language, Metaphor, and Cognition.

L. J. Shrum has published extensively, with notable recent papers including:

  • "Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic" (2021) published in Frontiers in Psychology
  • "Is Nestlé a Lady? The Feminine Brand Name Advantage" (2021) published in Journal of Marketing
  • "Psychological causes, correlates, and consequences of materialism" (2021) published in Consumer Psychology Review
  • "Coping with loneliness through consumption" (2022) published in Journal of Consumer Psychology
  • "Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation" (2022) published in Journal of the Association for Consumer Research

Frequent co-authors collaborating with L. J. Shrum include Tina M. Lowrey, Elena Fumagalli, Alican Mecit, Fei Gao, and Ruth Pogacar.

The scientist's publications appear regularly in venues such as the Journal of Consumer Psychology, SSRN Electronic Journal, Journal of the Association for Consumer Research, Psychology and Marketing, and Frontiers in Psychology.

Best Publications

  • What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness

    Yuping Liu;L. J. Shrum

  • Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

    L. J. Shrum;John A. McCarty;Tina M. Lowrey

  • The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior

    John A. McCarty;L.J. Shrum

  • The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior:

    John A. McCarty;L.J. Shrum

  • The Role of Television in the Construction of Consumer Reality

    Thomas C. O'Guinn;L. J. Shrum

  • Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes

    L. J. Shrum

  • Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation

    Jaehoon Lee;L. J. Shrum

  • Toward an understanding of consumer ambivalence.

    Cele Otnes;Tina M. Lowrey;L. J. Shrum

  • The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes

    L. J. Shrum;Robert S. Wyer;Thomas C. O'Guinn

  • Phonetic Symbolism and Brand Name Preference

    Tina M. Lowrey;L. J. Shrum

  • The Influence of Self-Construal on Impulsive Consumption

    Yinlong Zhang;L. J. Shrum

  • Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

    L. J. Shrum;Nancy Wong;Farrah Arif;Sunaina K. Chugani

  • Psychological Processes Underlying Cultivation Effects Further Tests of Construct Accessibility

    L. J. Shrum

  • A Dual-Process Model of Interactivity Effects

    Yuping Liu;L. J. Shrum

  • Processes and Effects in the Construction of Social Reality: Construct Accessibility as an Explanatory Variable

    L. J. Shrum;Thomas C. O'guinn

  • Television's Cultivation of Material Values

    L. J. Shrum;James E. Burroughs;Aric Rindfleisch;Aric Rindfleisch

  • Assessing the Social Influence of Television A Social Cognition Perspective on Cultivation Effects

    L. J. Shrum

  • Motivated response styles: the role of cultural values, regulatory focus, and self-consciousness in socially desirable responding

    Ashok K. Lalwani;L. J. Shrum;Chi-yue Chiu

  • Processing strategy moderates the cultivation effect

    LJ Shrum

  • The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion

    L. J. Shrum

Frequent Co-Authors

Robert S. Wyer
Robert S. Wyer University of Cincinnati
Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Harlene Hayne
Harlene Hayne Curtin University
Frank R. Kardes
Frank R. Kardes University of Cincinnati

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