What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu;L. J. Shrum.
Journal of Advertising (2002)
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
L. J. Shrum;John A. McCarty;Tina M. Lowrey.
Journal of Advertising (1995)
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
John A. McCarty;L.J. Shrum.
Journal of Business Research (1994)
The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior:
John A. McCarty;L.J. Shrum.
Journal of Public Policy & Marketing (2001)
The Role of Television in the Construction of Consumer Reality
Thomas C. O'Guinn;L. J. Shrum.
Journal of Consumer Research (1997)
Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes
L. J. Shrum.
Media effects: advances in theory and research, 2002, ISBN 0-8058-3864-3, págs. 69-96 (2002)
Toward an understanding of consumer ambivalence.
Cele Otnes;Tina M. Lowrey;L. J. Shrum.
Journal of Consumer Research (1997)
Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation
Jaehoon Lee;L. J. Shrum.
Journal of Consumer Research (2012)
The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes
L. J. Shrum;Robert S. Wyer;Thomas C. O'Guinn.
Journal of Consumer Research (1998)
Psychological Processes Underlying Cultivation Effects Further Tests of Construct Accessibility
L. J. Shrum.
Human Communication Research (1996)
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