World's Best Scientists 2026 revealed!

D-Index & Metrics

Psychology

D-Index
90
Citations
37403
World Ranking
942
National Ranking
595

Overview

Robert S. Wyer is affiliated with the University of Cincinnati in the United States. Their research primarily focuses on psychology, with a total of sixteen publications across various subfields. These subfields include social psychology, applied psychology, marketing, cognitive neuroscience, and sociology and political science.

The scientist's work encompasses a range of topics, notably consumer behavior in brand consumption and identification, behavioral health and interventions, psychology of moral and emotional judgment, social and intergroup psychology, emotions and moral behavior, cultural differences and values, as well as language, discourse, and communication strategies.

Frequently publishing in several scientific journals, Robert S. Wyer has contributed most notably to:

  • Psychology and Marketing
  • Journal of Personality and Social Psychology
  • Journal of the Association for Consumer Research
  • Journal of Experimental Psychology General
  • Journal of Experimental Psychology Applied

Some recent papers by Robert S. Wyer include:

  • "Political Ideology and Consumption: Perspectives and Effects," 2022, Journal of the Association for Consumer Research
  • "Dimensions of holistic thinking: Implications for nonsocial information processing across cultures," 2021, Journal of Experimental Psychology General
  • "The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior," 2021, Psychology and Marketing
  • "Will you? versus can you?: Verbal framing moderates the effect of feelings of power on consumers' reactions to waiting," 2020, Journal of Experimental Psychology Applied
  • "The effect of material and experiential consumption on goal pursuit," 2021, Psychology and Marketing

Robert S. Wyer has collaborated frequently with several coauthors, including:

  • Cony M. Ho
  • Hao Shen
  • Rashmi Adaval
  • Yanli Jia
  • Vincent Wong

Best Publications

  • Handbook of Social Cognition

    Robert S. Wyer;Thomas K. Srull

  • The Role of Category Accessibility in the Interpretation of Information About Persons: Some Determinants and Implications

    Thomas K. Srull;Robert S. Wyer

  • Memory and Cognition in Its Social Context

    Robert S. Wyer;Thomas K. Srull

  • Person memory and judgment.

    Thomas K. Srull;Robert S. Wyer

  • Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

    Sung-Tai Hong;Robert S. Wyer

  • Human cognition in its social context

    Robert S. Wyer;Thomas K. Srull

  • Mood as Input: People Have to Interpret the Motivational Implications of Their Moods

    Leonard L. Martin;David W. Ward;John W. Achee;Robert S. Wyer

  • Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments

    Thomas K. Srull;Robert S. Wyer

  • Social cognition, inference, and attribution

    Robert S. Wyer;Donal E. Carlston

  • The Role of Narratives in Consumer Information Processing

    Rashmi Adaval;Robert S. Wyer

  • Cognitive Organization and Change: An Information-processing Approach

    Robert S. Wyer

  • Affective feelings as feedback: Some cognitive consequences.

    Gerald L. Clore;Robert S. Wyer Jr.;Bruce Dienes;Karen Gasper

  • Effects of Stereotypes on Decision Making and Information-Processing Strategies

    Galen V. Bodenhausen;Robert S. Wyer

  • The Cognitive Impact of Past Behavior: Influences on Beliefs, Attitudes, and Future Behavioral Decisions

    Dolores Albarracín;Robert S. Wyer Jr.

  • A theory of humor elicitation.

    Robert S. Wyer;James E. Collins

  • Category accessibility: Some theoretical and empirical issues concerning the processing of social stimulus information

    Robert S. Wyer jr;T.K. Srull

  • Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes

    Sung-Tai Hong;Robert S. Wyer

  • The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes

    L. J. Shrum;Robert S. Wyer;Thomas C. O'Guinn

  • Affect and Information Processing

    Robert S. Wyer;Gerald L. Clore;Linda M. Isbell

  • Handbook of Social Cognition : Volume 2: Applications

    Robert S. Wyer;Thomas K. Srull

  • Citizens, Politics, and Social Communication: Networks in context: The social flow of political information

    R. Robert Huckfeldt;John Sprague;James H. Kuklinski;Robert S. Wyer

  • A dual process model of impression formation.

    Thomas K. Srull;Robert S. Wyer

Frequent Co-Authors

Thomas K. Srull
Thomas K. Srull University of Illinois at Urbana-Champaign
Norbert Schwarz
Norbert Schwarz University of Southern California
Galen V. Bodenhausen
Galen V. Bodenhausen Northwestern University
Victor Ottati
Victor Ottati Loyola University Chicago
L. J. Shrum
L. J. Shrum Hautes Etudes Commerciales de Paris
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Sharon Shavitt
Sharon Shavitt University of Illinois at Urbana-Champaign
Ellen D. B. Riggle
Ellen D. B. Riggle University of Kentucky
Dolores Albarracín
Dolores Albarracín University of Pennsylvania
Suzanne C. Swan
Suzanne C. Swan University of South Carolina

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Choosing the right psychology degree can shape your academic focus and future career options. Many students begin with an associate degree in psychology online, which is a practical first step before advancing to more specialized studies.

Those looking for broader opportunities may consider a bachelor degree psychology online, offering foundational knowledge in psychological theories, research, and human behavior. This degree opens doors to entry-level roles and can serve as a gateway to graduate study.

For students interested in specialized areas, there are best behavioral psychology degree programs that focus on the science of behavior and cognition. Another popular path is in applied behavior analysis online programs, which equip graduates to work in educational, clinical, and organizational settings.

Online degrees offer flexibility and diverse concentrations, helping you tailor your studies to match your interests and career goals in today’s dynamic psychology field.

Best Scientists Citing Robert S. Wyer

Trending Scientists

Recently Published Articles