Sharon Shavitt mostly deals with Social psychology, Advertising, Collectivism, Persuasion and Consumer research. Her research on Social psychology often connects related areas such as Cross-cultural. Her Advertising study incorporates themes from Mass market, Service and Personalization.
Her Persuasion study combines topics in areas such as Cognitive dissonance, Prejudice, Cognitive science and Mass media. Her study explores the link between Consumer research and topics such as Consumer behaviour that cross with problems in Conflation. The Marketing study which covers Cultural diversity that intersects with Ingroups and outgroups.
The scientist’s investigation covers issues in Social psychology, Advertising, Consumer behaviour, Collectivism and Persuasion. Her Social psychology research is multidisciplinary, relying on both Power and Cultural diversity. Her work in the fields of Advertising, such as Classifieds, intersects with other areas such as Cultural values.
The study incorporates disciplines such as Consumer research, Social science and Cross-cultural in addition to Consumer behaviour. In general Collectivism, her work in Individualistic culture is often linked to Horizontal and vertical and Impression management linking many areas of study. Her research in Persuasion intersects with topics in Cognitive dissonance and Attitude.
Sharon Shavitt focuses on Social psychology, Cultural diversity, Consumer behaviour, Collectivism and Advertising. The Cultural orientation research Sharon Shavitt does as part of her general Social psychology study is frequently linked to other disciplines of science, such as Respondent, therefore creating a link between diverse domains of science. Her study in Cultural diversity is interdisciplinary in nature, drawing from both Cultural analysis, Health communication and Hofstede's cultural dimensions theory.
Sharon Shavitt works mostly in the field of Consumer behaviour, limiting it down to topics relating to Social science and, in certain cases, Cultural psychology. Advertising connects with themes related to Market segmentation in her study. Her work carried out in the field of Marketing brings together such families of science as Persuasion and Normative.
Sharon Shavitt mainly focuses on Social psychology, Collectivism, Cultural diversity, Consumer behaviour and Marketing. Her work deals with themes such as Conventional wisdom and Interview, which intersect with Social psychology. Her work in Collectivism incorporates the disciplines of Cross-cultural and Centrality.
Her Cultural diversity study deals with Ethnic group intersecting with Social support. Her Consumer behaviour research includes elements of Service provider, Power and Normative. Her work on Market segmentation as part of general Marketing study is frequently linked to Working class, Middle class, Consumption and Social class, bridging the gap between disciplines.
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Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.
Sang Pil Han;Sharon Shavitt.
Journal of Experimental Social Psychology (1994)
Public Attitudes Toward Advertising: More Favorable Than You Might Think
Sharon Shavitt;Pamela Lowrey;James Haefner.
Journal of Advertising Research (1998)
The role of attitude objects in attitude functions
Journal of Experimental Social Psychology (1990)
Survey of Internet users’ attitudes toward Internet advertising
Ann E. Schlosser;Sharon Shavitt;Alaina Kanfer.
Journal of Interactive Marketing (1999)
The Relation Between Culture and Response Styles Evidence From 19 Countries
Timothy Johnson;Patrick Kulesa;Young Ik Cho;Sharon Shavitt.
Journal of Cross-Cultural Psychology (2005)
Getting too personal: Reactance to highly personalized email solicitations
Tiffany Barnett White;Debra L. Zahay;Helge Thorbjørnsen;Sharon Shavitt.
Marketing Letters (2008)
Issues and New Directions in Global Consumer Psychology
Durairaj Maheswaran;Sharon Shavitt.
Journal of Consumer Psychology (2000)
The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research
Sharon Shavitt;Ashok K. Lalwani;Jing Zhang;Carlos J. Torelli.
Journal of Consumer Psychology (2006)
What is the relation between cultural orientation and socially desirable responding
Ashok K. Lalwani;Sharon Shavitt;Timothy Johnson.
Journal of Personality and Social Psychology (2006)
Operationalizing functional theories of attitude.
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