What is she best known for?
The fields of study she is best known for:
- Social psychology
- Social science
- Anthropology
Sharon Shavitt mostly deals with Social psychology, Advertising, Collectivism, Persuasion and Consumer research.
Her research on Social psychology often connects related areas such as Cross-cultural.
Her Advertising study incorporates themes from Mass market, Service and Personalization.
Her Persuasion study combines topics in areas such as Cognitive dissonance, Prejudice, Cognitive science and Mass media.
Her study explores the link between Consumer research and topics such as Consumer behaviour that cross with problems in Conflation.
The Marketing study which covers Cultural diversity that intersects with Ingroups and outgroups.
Her most cited work include:
- Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. (587 citations)
- The Relation Between Culture and Response Styles Evidence From 19 Countries (472 citations)
- Public Attitudes Toward Advertising: More Favorable Than You Might Think (424 citations)
What are the main themes of her work throughout her whole career to date?
The scientist’s investigation covers issues in Social psychology, Advertising, Consumer behaviour, Collectivism and Persuasion.
Her Social psychology research is multidisciplinary, relying on both Power and Cultural diversity.
Her work in the fields of Advertising, such as Classifieds, intersects with other areas such as Cultural values.
The study incorporates disciplines such as Consumer research, Social science and Cross-cultural in addition to Consumer behaviour.
In general Collectivism, her work in Individualistic culture is often linked to Horizontal and vertical and Impression management linking many areas of study.
Her research in Persuasion intersects with topics in Cognitive dissonance and Attitude.
She most often published in these fields:
- Social psychology (56.88%)
- Advertising (22.94%)
- Consumer behaviour (18.35%)
What were the highlights of her more recent work (between 2011-2021)?
- Social psychology (56.88%)
- Cultural diversity (10.09%)
- Consumer behaviour (18.35%)
In recent papers she was focusing on the following fields of study:
Sharon Shavitt focuses on Social psychology, Cultural diversity, Consumer behaviour, Collectivism and Advertising.
The Cultural orientation research Sharon Shavitt does as part of her general Social psychology study is frequently linked to other disciplines of science, such as Respondent, therefore creating a link between diverse domains of science.
Her study in Cultural diversity is interdisciplinary in nature, drawing from both Cultural analysis, Health communication and Hofstede's cultural dimensions theory.
Sharon Shavitt works mostly in the field of Consumer behaviour, limiting it down to topics relating to Social science and, in certain cases, Cultural psychology.
Advertising connects with themes related to Market segmentation in her study.
Her work carried out in the field of Marketing brings together such families of science as Persuasion and Normative.
Between 2011 and 2021, her most popular works were:
- You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (80 citations)
- Preferences don't have to be personal: expanding attitude theorizing with a cross-cultural perspective. (74 citations)
- Attitudes and Attitude Change (70 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- Social science
- Anthropology
Sharon Shavitt mainly focuses on Social psychology, Collectivism, Cultural diversity, Consumer behaviour and Marketing.
Her work deals with themes such as Conventional wisdom and Interview, which intersect with Social psychology.
Her work in Collectivism incorporates the disciplines of Cross-cultural and Centrality.
Her Cultural diversity study deals with Ethnic group intersecting with Social support.
Her Consumer behaviour research includes elements of Service provider, Power and Normative.
Her work on Market segmentation as part of general Marketing study is frequently linked to Working class, Middle class, Consumption and Social class, bridging the gap between disciplines.
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