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D-Index & Metrics

Psychology

D-Index
62
Citations
35703
World Ranking
3170
National Ranking
1796

Overview

Derek D. Rucker is affiliated with Northwestern University in the United States. Their research primarily falls within the field of psychology, with a focus on several interconnected subfields including sociology and political science, social psychology, marketing, applied psychology, and organizational behavior and human resource management.

Their work addresses a variety of topics related to consumer behavior, cultural differences, social and intergroup psychology, behavioral health interventions, digital marketing, sentiment analysis, and evolutionary psychology. Key areas of study include:

  • Consumer Behavior in Brand Consumption and Identification
  • Cultural Differences and Values
  • Social and Intergroup Psychology
  • Behavioral Health and Interventions
  • Digital Marketing and Social Media
  • Sentiment Analysis and Opinion Mining
  • Evolutionary Psychology and Human Behavior

Rucker has collaborated frequently with several scholars, including Zakary L. Tormala, Adam D. Galinsky, Loran F. Nordgren, Richard E. Petty, and Chloe Levin.

The scientist has published multiple papers in a range of venues, with frequent publications in:

  • Current Opinion in Psychology
  • Journal of Personality and Social Psychology
  • Journal of Consumer Research
  • Journal of the Association for Consumer Research
  • Kellogg School of Management Cases

Recent papers by Rucker include:

  • The Attitude-Behavior Relationship Revisited (2021), Psychological Science
  • Mass-scale emotionality reveals human behaviour and marketplace success (2021), Nature Human Behaviour
  • How Marketing Perks Influence Word of Mouth (2021), Journal of Marketing
  • Emotionally Numb: Expertise Dulls Consumer Experience (2021), Journal of Consumer Research
  • The hierarchy of voice framework: The dynamic relationship between employee voice and social hierarchy (2022), Research in Organizational Behavior

Their contributions also extend into book publications, including works published by the Kellogg School of Management eBooks. One noted title is Merrick Pet Care: Trial, Error, and Success, published in 2022.

Best Publications

  • Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.

    Kristopher J. Preacher;Derek D. Rucker;Andrew F. Hayes

  • On the Practice of Dichotomization of Quantitative Variables

    Robert C. MacCallum;Shaobo Zhang;Kristopher J. Preacher;Derek D. Rucker

  • Mediation Analysis in Social Psychology: Current Practices and New Recommendations

    Derek D. Rucker;Kristopher J. Preacher;Zakary L. Tormala;Richard E. Petty

  • Desire to Acquire: Powerlessness and Compensatory Consumption

    Derek D. Rucker;Adam D. Galinsky

  • Use of the extreme groups approach: a critical reexamination and new recommendations.

    Kristopher J. Preacher;Derek D. Rucker;Robert C. MacCallum;W. Alan Nicewander

  • Beyond valence in the perception of likelihood: the role of emotion specificity.

    David DeSteno;Richard E. Petty;Duane T. Wegener;Derek D. Rucker

  • Power and consumer behavior: How power shapes who and what consumers value

    Derek D. Rucker;Adam D. Galinsky;David Dubois

  • Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies

    David DeSteno;Richard E. Petty;Derek D. Rucker;Duane T. Wegener

  • On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission:

    Matteo De Angelis;Andrea Bonezzi;Alessandro M . Peluso;Alessandro M . Peluso;Derek D . Rucker

  • The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior

    Naomi Mandel;Derek D. Rucker;Jonathan Levav;Adam D. Galinsky

  • Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior

    Derek D. Rucker;Adam D. Galinsky

  • The effects of message recipients' power before and after persuasion: a self-validation analysis.

    Pablo Briñol;Richard E. Petty;Carmen Valle;Derek D. Rucker

  • Social class, power, and selfishness: when and why upper and lower class individuals behave unethically.

    David Dubois;Derek D. Rucker;Adam D. Galinsky

  • Unpacking attitude certainty: attitude clarity and attitude correctness.

    John V. Petrocelli;Zakary L. Tormala;Derek D. Rucker

  • Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others

    Derek D. Rucker;David Dubois;Adam D. Galinsky

  • Super Size Me: Product Size as a Signal of Status

    David Dubois;Derek D. Rucker;Adam D. Galinsky

  • Power: Past findings, present considerations, and future directions.

    Adam D. Galinsky;Derek D. Rucker;Joe C. Magee

  • Power and Choice Their Dynamic Interplay in Quenching the Thirst for Personal Control

    M. Ena Inesi;Simona Botti;David Dubois;Derek D. Rucker

  • The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

    David Gal;Derek D. Rucker

  • Consumer conviction and commitment: An appraisal-based framework for attitude certainty

    Derek D. Rucker;Zakary L. Tormala;Richard E. Petty;Pablo Briñol

  • Attitude Certainty: A Review of Past Findings and Emerging Perspectives

    Zakary L. Tormala;Derek D. Rucker

Frequent Co-Authors

Adam D. Galinsky
Adam D. Galinsky Columbia University
Richard E. Petty
Richard E. Petty The Ohio State University
Zakary L. Tormala
Zakary L. Tormala Stanford University
Pablo Briñol
Pablo Briñol Autonomous University of Madrid
Kristopher J. Preacher
Kristopher J. Preacher Vanderbilt University
David Dubois
David Dubois University of Illinois at Chicago
Michael I. Norton
Michael I. Norton Harvard University
Joris Lammers
Joris Lammers University of Cologne
David DeSteno
David DeSteno Northeastern University
Duane T. Wegener
Duane T. Wegener The Ohio State University

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