His primary areas of investigation include Social psychology, Power, Consumer behaviour, Persuasion and Marketing. His research integrates issues of Cognitive psychology and Cognition in his study of Social psychology. Derek D. Rucker has researched Power in several fields, including Agency, Interpersonal relationship and Deception.
Derek D. Rucker has included themes like Reservation, Negotiation, Well-being and Willingness to pay in his Consumer behaviour study. His studies in Persuasion integrate themes in fields like Certainty and Attitude change. His work in Marketing tackles topics such as Value which are related to areas like Core, Set and Transformative learning.
Derek D. Rucker focuses on Social psychology, Power, Certainty, Consumer behaviour and Persuasion. His study on Social psychology is mostly dedicated to connecting different topics, such as Perception. His research in Power intersects with topics in Cognitive psychology, Recall, Moderation, Value and Priming.
His Certainty study incorporates themes from Metacognition and Attitude. His Consumer behaviour research is within the category of Marketing. Persuasion connects with themes related to Resistance in his study.
His primary areas of study are Social psychology, Perspective, Consumer behaviour, Persuasion and Power. His work deals with themes such as Similarity and Preference, which intersect with Social psychology. His Consumer behaviour research is multidisciplinary, incorporating elements of Engineering ethics and Escapism.
His work deals with themes such as Resistance, Conviction, Perception, Attitude change and Information processing, which intersect with Persuasion. His studies in Power integrate themes in fields like Recall, Conversation, Moderation, Variety and Priming. His Valence study deals with Normative intersecting with Cognitive psychology.
Derek D. Rucker mainly investigates Social psychology, Persuasion, Power, Perspective and Resistance. The study incorporates disciplines such as Variety and Priming in addition to Social psychology. His work carried out in the field of Persuasion brings together such families of science as Certainty, Attitude strength, Conviction and Information processing.
His research in Power intersects with topics in Recall, Conversation, Perception and Self. The Resistance study combines topics in areas such as Attitude change, Open data, Counterargument and Openness to experience. His Emotionality study integrates concerns from other disciplines, such as Valence, Cognitive psychology, Association and Appeal to emotion.
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Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.
Kristopher J. Preacher;Derek D. Rucker;Andrew F. Hayes.
Multivariate Behavioral Research (2007)
On the Practice of Dichotomization of Quantitative Variables
Robert C. MacCallum;Shaobo Zhang;Kristopher J. Preacher;Derek D. Rucker.
Psychological Methods (2002)
Mediation Analysis in Social Psychology: Current Practices and New Recommendations
Derek D. Rucker;Kristopher J. Preacher;Zakary L. Tormala;Richard E. Petty.
Social and Personality Psychology Compass (2011)
Desire to Acquire: Powerlessness and Compensatory Consumption
Derek D. Rucker;Adam D. Galinsky.
Journal of Consumer Research (2008)
Use of the extreme groups approach: a critical reexamination and new recommendations.
Kristopher J. Preacher;Derek D. Rucker;Robert C. MacCallum;W. Alan Nicewander.
Psychological Methods (2005)
Beyond valence in the perception of likelihood: the role of emotion specificity.
David DeSteno;Richard E. Petty;Duane T. Wegener;Derek D. Rucker.
Journal of Personality and Social Psychology (2000)
Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies
David DeSteno;Richard E. Petty;Derek D. Rucker;Duane T. Wegener.
Journal of Personality and Social Psychology (2004)
The effects of message recipients' power before and after persuasion: a self-validation analysis.
Pablo Briñol;Richard E. Petty;Carmen Valle;Derek D. Rucker.
Journal of Personality and Social Psychology (2007)
Power and consumer behavior: How power shapes who and what consumers value
Derek D. Rucker;Adam D. Galinsky;David Dubois.
Journal of Consumer Psychology (2012)
On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission:
Matteo De Angelis;Andrea Bonezzi;Alessandro M . Peluso;Alessandro M . Peluso;Derek D . Rucker.
Journal of Marketing Research (2012)
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