2026 Jennifer Aaker: Psychology Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Psychology	47	6009	5592	3256	2960	97	41601

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Psychology

6009

5592

3256

2960

41601

Overview

Jennifer Aaker is affiliated with Stanford University in the United States. Their research spans multiple fields, including marketing, food science, social psychology, applied psychology, and literature and literary theory.

Their recent published papers include the following:

Financial resources impact the relationship between meaning and happiness., 2022, Emotion
Step by Step: Think of goals as part of the journey, not the destination, 2022, Character Lab Tips
Creating a beautiful life, 2024, Marketing Letters
Beauty as a Goal: Creating Harmony Between Health and Taste, 2025, Journal of Consumer Research

Jennifer Aaker has collaborated with several researchers on their publications. Frequent co-authors include:

Rhia Catapano
Jordi Quoidbach
Cassie Mogilner
Eda Erensoy
Louise Lu

The primary venues where their work appears are:

Emotion
Character Lab Tips
Marketing Letters
Journal of Consumer Research

The scientist's work primarily addresses these main topics:

Consumer Behavior in Brand Consumption and Identification
Culinary Culture and Tourism
Psychological Well-being and Life Satisfaction
Optimism, Hope, and Well-being
Media Influence and Health

Best Publications

Dimensions of Brand Personality

Jennifer L. Aaker

13785
Citations
The Malleable Self: The Role of Self-Expression in Persuasion:

Jennifer L. Aaker

3457
Citations
When Good Brands Do Bad

Jennifer Aaker;Susan Fournier;S. Adam Brasel

2725
Citations
Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee;Jennifer L. Aaker

2188
Citations
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Jennifer L. Aaker;Angela Y. Lee

1855
Citations
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs

Jennifer Aaker;Veronica Benet-Martinez;Jordi Garolera

1807
Citations
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

Angela Y. Lee;Jennifer L. Aaker;Wendi L. Gardner

1509
Citations
Some key differences between a happy life and a meaningful life

Roy F. Baumeister;Kathleen D. Vohs;Jennifer L. Aaker;Emily N. Garbinsky

1381
Citations
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter

Jennifer Aaker;Kathleen D. Vohs;Cassie Mogilner

1104
Citations
The Effect of Cultural Orientation on Persuasion

Jennifer L. Aaker;Durairaj Maheswaran

904
Citations
Empathy versus Pride: The Influence of Emotional Appeals across Cultures

Jennifer L. Aaker;Patti Williams

903
Citations
Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-Being

Melanie Rudd;Kathleen D. Vohs;Jennifer Aaker

902
Citations
A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality

Jennifer Aaker;Susan Fournier

710
Citations
Can Mixed Emotions Peacefully Coexist

Patti Williams;Jennifer L. Aaker

612
Citations
The Happiness of Giving: the “Time-Ask” Effect

Wendy Liu;Jennifer Aaker

598
Citations
Understanding Regulatory Fit

Jennifer L. Aaker;Angela Y. Lee

556
Citations
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Jennifer L. Aaker;Anne M. Brumbaugh;Sonya A. Grier

522
Citations
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

Jennifer L. Aaker

453
Citations
How Happiness Affects Choice

Cassie Mogilner;Jennifer Aaker;Sepandar D. Kamvar

408
Citations
Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Jennifer L. Aaker;Emily N. Garbinsky;Kathleen D. Vohs

391
Citations
The Effect of Cultural Orientation on Persuasion

Durairaj Maheswaran;Jennifer Aaker

117
Citations
Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Patti Williams;Jennifer Aaker

83
Citations

Frequent Co-Authors

Kathleen D. Vohs University of Minnesota

Michael I. Norton Harvard University

Dale Griffin University of British Columbia

Verónica Benet-Martínez Pompeu Fabra University

Roy F. Baumeister University of Queensland

Wendi L. Gardner Northwestern University

Michel Tuan Pham Columbia University

External Links

Personal website of Jennifer Aaker Google Scholar page

If you think any of the details on this page are incorrect, let us know.

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