What is she best known for?
The fields of study she is best known for:
- Social psychology
- Cognitive psychology
- Marketing
Jennifer Aaker focuses on Social psychology, Persuasion, Personality, Regulatory focus theory and Self-concept.
Social psychology is closely attributed to Meaning in her study.
Her studies deal with areas such as Self-brand, Emotional branding and Personality psychology as well as Meaning.
Her work deals with themes such as Big Five personality traits and Cognitive psychology, which intersect with Persuasion.
The study incorporates disciplines such as Quality and Brand relationship in addition to Personality.
Her Self-concept research includes themes of Self-monitoring, Premise, Experimental psychology, Expression and Symbolic interactionism.
Her most cited work include:
- Dimensions of Brand Personality (4194 citations)
- When Good Brands Do Bad (1009 citations)
- Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (895 citations)
What are the main themes of her work throughout her whole career to date?
Her primary areas of study are Social psychology, Happiness, Persuasion, Advertising and Perception.
Her work on Personality, Consumer behaviour and Feeling as part of general Social psychology study is frequently linked to Present moment and Regulatory focus theory, therefore connecting diverse disciplines of science.
Her Personality psychology study in the realm of Personality interacts with subjects such as Trait and Longitudinal field.
Jennifer Aaker combines subjects such as Sadness, Meaning, Developmental psychology, Prosocial behavior and Ask price with her study of Happiness.
In her study, which falls under the umbrella issue of Persuasion, Recall bias, Orientation and Mixed emotions is strongly linked to Cognitive psychology.
Her Perception research includes elements of Admiration and Competence.
She most often published in these fields:
- Social psychology (68.64%)
- Happiness (23.67%)
- Persuasion (19.53%)
What were the highlights of her more recent work (between 2012-2019)?
- Social psychology (68.64%)
- Happiness (23.67%)
- Prosocial behavior (3.55%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Social psychology, Happiness, Prosocial behavior, Kindness and Meaning.
Much of her study explores Social psychology relationship to Converse.
The study of Happiness is intertwined with the study of Life satisfaction in a number of ways.
Her Meaning research integrates issues from Meaningful life, Personal identity, Developmental psychology and Self.
Her Self study incorporates themes from Identity, Counterfactual thinking, Interpersonal relationship and Savoring.
Her research in Goal conflict intersects with topics in Variety and Subjective perception.
Between 2012 and 2019, her most popular works were:
- Some key differences between a happy life and a meaningful life (374 citations)
- Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued (46 citations)
- Money in the bank: Feeling powerful increases saving (31 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- Cognitive psychology
The scientist’s investigation covers issues in Social psychology, Happiness, Meaning, Well-being and Framing.
Jennifer Aaker has included themes like Variety and Converse in her Social psychology study.
Her work deals with themes such as Meaningful life, Interpersonal relationship, Personal identity and Developmental psychology, which intersect with Happiness.
Her research in Meaning tackles topics such as Self which are related to areas like Life satisfaction.
Her Well-being research incorporates a variety of disciplines, including Consumer research, Carving and Extant taxon.
Her Framing study integrates concerns from other disciplines, such as Optimism, Affective forecasting and Prosocial behavior.
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