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Psychology

D-Index
42
Citations
14048
World Ranking
7385
National Ranking
3983

Overview

Michel Tuan Pham is affiliated with Columbia University in the United States and has contributed to research primarily in the field of Business, Management and Accounting, with a significant focus on Marketing.

The researcher's work spans various subfields including Marketing, Tourism, Leisure and Hospitality Management, Gender Studies, Statistics, Probability and Uncertainty, and Literature and Literary Theory.

The main topics covered in their publications include:

  • Consumer Behavior in Brand Consumption and Identification
  • Wine Industry and Tourism
  • Media Influence and Health
  • Management and Organizational Studies
  • Media, Gender, and Advertising
  • Scientometrics and Bibliometrics Research
  • Management and Marketing Education

Michel Tuan Pham has published in several notable venues, with especially frequent publications in:

  • Journal of Consumer Research
  • SSRN Electronic Journal
  • Journal of Consumer Psychology
  • Marketing Letters
  • PLoS Biology

The following recent papers represent key contributions:

  • "Preregistration Is Neither Sufficient nor Necessary for Good Science," 2020, Journal of Consumer Psychology
  • "On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science: A Comment on Simmons et al.'s Perspective on Pre-registration," 2020, Journal of Consumer Psychology
  • "Preregistration Is Neither Sufficient nor Necessary for Good Science," 2020, SSRN Electronic Journal
  • "The Smartphone as a Pacifying Technology," 2020, Journal of Consumer Research (authored by Shiri Melumad)
  • "A Liberating-Engagement Theory of Consumer Fun," 2021, Journal of Consumer Research (authored by Travis Tae Oh)

Frequent collaborators of Michel Tuan Pham include:

  • Travis Tae Oh
  • Alisa Yinghao Wu
  • Danqi Wang
  • Jennifer J. Sun
  • Shiri Melumad

Best Publications

  • All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making.

    Rajagopal Raghunathan;Michel Tuan Pham

  • Representativeness, Relevance, and the Use of Feelings in Decision Making

    Michel Tuan Pham

  • Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion

    Michel Tuan Pham;Tamar Avnet

  • Relatedness, Prominence, and Constructive Sponsor Identification

    Gita Venkataramani Johar;Michel Tuan Pham

  • Affect Monitoring and the Primacy of Feelings in Judgment

    Michael Tuan Pham;Joel B. Cohen;John W. Pracejus;G. David Hughes

  • Emotion and rationality: A critical review and interpretation of empirical evidence.

    Michel Tuan Pham

  • Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

    Rongrong Zhou;Michel Tuan Pham

  • The Logic of Feeling

    Michel Tuan Pham

  • When Do People Rely on Affective and Cognitive Feelings in Judgment? A Review

    Rainer Greifeneder;Herbert Bless;Michel Tuan Pham

  • When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

    Gerald Gorn;Michel Tuan Pham;Leo Yatming Sin

  • The Nature and Role of Affect in Consumer Behavior

    Joel B. Cohen;Michel Tuan Pham;Eduardo B. Andrade

  • Affective reactions to consumption situations: A pilot investigation

    Christian Derbaix;Michel T. Pham

  • Market prominence biases in sponsor identification: Processes and consequentiality

    Michel Tuan Pham;Gita Venkataramani Johar

  • Informational Properties of Anxiety and Sadness, and Displaced Coping

    Rajagopal Raghunathan;Michel T. Pham;Kim P. Corfman

  • The Seven Sins of Consumer Psychology

    Michel Tuan Pham

  • Pour un développement des mesures de l'affectif en marketing : synthèse des prérequis

    C. Derbaix;M. T. Pham

  • Search and Alignment in Judgment Revision: Implications for Brand Positioning

    Michel Tuan Pham;A.V. Muthukrishnan

  • Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

    Michel Tuan Pham;Hannah H. Chang

  • Cue Representation and Selection Effects of Arousal on Persuasion

    Michel Tuan Pham

  • Feeling the Future: The Emotional Oracle Effect

    Michel Tuan Pham;Leonard Lee;Andrew T. Stephen

  • Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion

    Michel Tuan Pham;Tamar Avnet

Frequent Co-Authors

Jennifer Aaker
Jennifer Aaker Stanford University
Herbert Bless
Herbert Bless University of Mannheim

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