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Bernd H. Schmitt

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 64 413 383 195 178 159 33390

Bernd H. Schmitt publications per year

The chart shows the history of publications by Bernd H. Schmitt between 1972 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Bernd H. Schmitt published across 54 years, from 1972 to 2025, averaging 3.3 papers a year. Output peaked at 11 publications in 2015. 6 of the 179 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1972 to 2025. Vertical axis: number of publications, 0 to 11. Peak 11 publications in 2015. 1972: 1 publication 1973: 0 publications 1974: 0 publications 1975: 0 publications 1976: 0 publications 1977: 0 publications 1978: 0 publications 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 1 publication 1987: 1 publication 1988: 4 publications 1989: 2 publications 1990: 1 publication 1991: 2 publications 1992: 5 publications 1993: 3 publications 1994: 8 publications 1995: 5 publications 1996: 5 publications 1997: 5 publications 1998: 4 publications 1999: 8 publications 2000: 0 publications 2001: 6 publications 2002: 2 publications 2003: 4 publications 2004: 9 publications 2005: 1 publication 2006: 1 publication 2007: 4 publications 2008: 4 publications 2009: 8 publications 2010: 8 publications 2011: 1 publication 2012: 8 publications 2013: 5 publications 2014: 5 publications 2015: 11 publications 2016: 3 publications 2017: 4 publications 2018: 4 publications 2019: 8 publications 2020: 8 publications 2021: 6 publications 2022: 4 publications 2023: 4 publications 2024: 3 publications 2025: 3 publications
1972 2025

179 publications in total across all disciplines

View publications per year as a table
Bernd H. Schmitt: publications per year, 1972 to 2025
Year Publications
1972 1
1973 0
1974 0
1975 0
1976 0
1977 0
1978 0
1979 0
1980 0
1981 0
1982 0
1983 0
1984 0
1985 0
1986 1
1987 1
1988 4
1989 2
1990 1
1991 2
1992 5
1993 3
1994 8
1995 5
1996 5
1997 5
1998 4
1999 8
2000 0
2001 6
2002 2
2003 4
2004 9
2005 1
2006 1
2007 4
2008 4
2009 8
2010 8
2011 1
2012 8
2013 5
2014 5
2015 11
2016 3
2017 4
2018 4
2019 8
2020 8
2021 6
2022 4
2023 4
2024 3
2025 3
Total 179
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Bernd H. Schmitt publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Bernd H. Schmitt sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 155–159 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 159 publications — 61st percentile

61% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50 159
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Bernd H. Schmitt D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Bernd H. Schmitt sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 64 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 64 D-Index — 87th percentile

87% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22 64
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Bernd H. Schmitt is affiliated with Columbia University in the United States. Their research primarily spans the fields of Business, Management and Accounting and Social Sciences, with a notable focus on Marketing and related subfields such as Sociology and Political Science, Artificial Intelligence, Safety Research, and Organizational Behavior and Human Resource Management.

The scientist's recent academic output includes publications across diverse and influential journals. Noteworthy recent papers include:

  • "Transforming the Customer Experience through New Technologies," 2020, Journal of Interactive Marketing
  • "Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries," 2020, Journal of Marketing
  • "Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing," 2022, Marketing Letters
  • "Psychological factors underlying attitudes toward AI tools," 2023, Nature Human Behaviour
  • "Consumer decisions with artificially intelligent voice assistants," 2020, Marketing Letters

Frequent co-authors collaborating with Bernd H. Schmitt are:

  • Reto Hofstetter
  • Emanuel de Bellis
  • Melanie Clegg
  • June Cotte
  • Markus Giesler

The venues where Bernd H. Schmitt frequently publishes include:

  • Journal of Consumer Research
  • Journal of Marketing
  • Marketing Letters
  • Psychology and Marketing
  • SSRN Electronic Journal

Bernd H. Schmitt's scholarly contributions center on several main research topics, including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Ethics and Social Impacts of AI
  • AI in Service Interactions
  • Customer Service Quality and Loyalty
  • Behavioral Health and Interventions

This profile outlines the areas of investigation, publication venues, collaborative relationships, and influential recent works characterizing Bernd H. Schmitt's research career to date.

Best Publications

  • Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

    J Joskus Brakus;Bernd H. Schmitt;Lia Zarantonello

  • Experiential Marketing

    Unknown

  • Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

    Bernd H. Schmitt

  • Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

    Bernd H. Schmitt

  • Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

    Bernd H. Schmitt;Alex Simonson;Tom Peters

  • Are brands forever? How brand knowledge and relationships affect current and future purchases

    Franz‐Rudolf Esch;Tobias Langner;Bernd H. Schmitt;Patrick Geus

  • Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

    Bernd H. Schmitt;Lia Zarantonello;J. Josko Brakus

  • Foreign Branding and Its Effects on Product Perceptions and Attitudes

    Bernd H. Schmitt;Laurette Dubé

  • Waiting time and decision making: is time like money?

    Bernd H. Schmitt;Laurette Dubé

  • The consumer psychology of brands

    Bernd Schmitt

  • Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

    L. Zarantonello;B.H. Schmitt

  • Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

    Lia Zarantonello;Bernd H. Schmitt

  • Experience Marketing: Concepts, Frameworks and Consumer Insights

    Bernd Schmitt

  • Transforming the Customer Experience Through New Technologies

    Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

  • Customer Experience Management

    Bernd Schmitt

  • Building strong brands in Asia: selecting the visual components of image to maximize brand strength

    Pamela W Henderson;Joseph A Cote;Siew Meng Leong;Bernd Schmitt

  • From experiential psychology to consumer experience

    Bernd Schmitt;J. Joško Brakus;Lia Zarantonello

  • Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking

    Seo Young Kim;Bernd H. Schmitt;Nadia Magnenat Thalmann

  • Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

    Bernd H. Schmitt;Yigang Pan;Nader T. Tavassoli

  • Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality

    Laurette Dube-Rioux;Bernd H. Schmitt

  • Managing Corporate and Brand Identities in the Asia-Pacific Region

    Bernd H. Schmitt;Yigang Pan

  • Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:

    Vanitha Swaminathan;Alina Sorescu;Jan-Benedict E.M. Steenkamp;Thomas Clayton Gibson O’Guinn

Frequent Co-Authors

Laurette Dubé
Laurette Dubé McGill University
Kamel Jedidi
Kamel Jedidi Columbia University
Miklos Sarvary
Miklos Sarvary Columbia University
Franz-Rudolf Esch
Franz-Rudolf Esch EBS University of Business and Law
Andreas Herrmann
Andreas Herrmann RWTH Aachen University
Ale Smidts
Ale Smidts Erasmus University Rotterdam
Donald R. Lehmann
Donald R. Lehmann Columbia University
Amitava Chattopadhyay
Amitava Chattopadhyay INSEAD
Jay Hauser
Jay Hauser University of California, Los Angeles
Jennifer Aaker
Jennifer Aaker Stanford University

External Links

Wikipedia of Bernd H. Schmitt Personal website of Bernd H. Schmitt Google Scholar page

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T.C. Melewar

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Sandra Loureiro

Sandra Loureiro

ISCTE - University Institute of Lisbon

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Anna S. Mattila

Anna S. Mattila

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Publications: 22

Ulrich R. Orth

Ulrich R. Orth

Kiel University

Publications: 21

Ian Phau

Ian Phau

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Imran Khan

Imran Khan

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Publications: 18

Bang Nguyen

Bang Nguyen

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Linda D. Hollebeek

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Adamantios Diamantopoulos

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Pantea Foroudi

Pantea Foroudi

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Philip L. Pearce

Philip L. Pearce

James Cook University

Publications: 16

Michel Laroche

Michel Laroche

Concordia University

Publications: 15

Klaus-Peter Wiedmann

Klaus-Peter Wiedmann

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