2026 Bernd H. Schmitt: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	64	413	383	194	177	159	33390

Overview

Bernd H. Schmitt is affiliated with Columbia University in the United States. Their research primarily spans the fields of Business, Management and Accounting and Social Sciences, with a notable focus on Marketing and related subfields such as Sociology and Political Science, Artificial Intelligence, Safety Research, and Organizational Behavior and Human Resource Management.

The scientist's recent academic output includes publications across diverse and influential journals. Noteworthy recent papers include:

"Transforming the Customer Experience through New Technologies," 2020, Journal of Interactive Marketing
"Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries," 2020, Journal of Marketing
"Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing," 2022, Marketing Letters
"Psychological factors underlying attitudes toward AI tools," 2023, Nature Human Behaviour
"Consumer decisions with artificially intelligent voice assistants," 2020, Marketing Letters

Frequent co-authors collaborating with Bernd H. Schmitt are:

Reto Hofstetter
Emanuel de Bellis
Melanie Clegg
June Cotte
Markus Giesler

The venues where Bernd H. Schmitt frequently publishes include:

Journal of Consumer Research
Journal of Marketing
Marketing Letters
Psychology and Marketing
SSRN Electronic Journal

Bernd H. Schmitt's scholarly contributions center on several main research topics, including:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Ethics and Social Impacts of AI
AI in Service Interactions
Customer Service Quality and Loyalty
Behavioral Health and Interventions

This profile outlines the areas of investigation, publication venues, collaborative relationships, and influential recent works characterizing Bernd H. Schmitt's research career to date.

Best Publications

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J Joskus Brakus;Bernd H. Schmitt;Lia Zarantonello

5414
Citations
Experiential Marketing

Unknown

2661
Citations
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Bernd H. Schmitt

2190
Citations
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Bernd H. Schmitt

1551
Citations
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Bernd H. Schmitt;Alex Simonson;Tom Peters

1479
Citations
Are brands forever? How brand knowledge and relationships affect current and future purchases

Franz‐Rudolf Esch;Tobias Langner;Bernd H. Schmitt;Patrick Geus

1440
Citations
Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Bernd H. Schmitt;Lia Zarantonello;J. Josko Brakus

1132
Citations
Foreign Branding and Its Effects on Product Perceptions and Attitudes

Bernd H. Schmitt;Laurette Dubé

1078
Citations
Waiting time and decision making: is time like money?

Bernd H. Schmitt;Laurette Dubé

778
Citations
The consumer psychology of brands

Bernd Schmitt

748
Citations
Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

L. Zarantonello;B.H. Schmitt

730
Citations
Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

Lia Zarantonello;Bernd H. Schmitt

724
Citations
Experience Marketing: Concepts, Frameworks and Consumer Insights

Bernd Schmitt

723
Citations
Transforming the Customer Experience Through New Technologies

Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

573
Citations
Customer Experience Management

Bernd Schmitt

568
Citations
Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W Henderson;Joseph A Cote;Siew Meng Leong;Bernd Schmitt

510
Citations
From experiential psychology to consumer experience

Bernd Schmitt;J. Joško Brakus;Lia Zarantonello

489
Citations
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Seo Young Kim;Bernd H. Schmitt;Nadia Magnenat Thalmann

448
Citations
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Bernd H. Schmitt;Yigang Pan;Nader T. Tavassoli

376
Citations
Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality

Laurette Dube-Rioux;Bernd H. Schmitt

348
Citations
Managing Corporate and Brand Identities in the Asia-Pacific Region

Bernd H. Schmitt;Yigang Pan

336
Citations
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:

Vanitha Swaminathan;Alina Sorescu;Jan-Benedict E.M. Steenkamp;Thomas Clayton Gibson O’Guinn

327
Citations

Frequent Co-Authors

Laurette Dubé McGill University

Andreas Herrmann RWTH Aachen University

Donald R. Lehmann Columbia University

Ale Smidts Erasmus University Rotterdam

Morris B. Holbrook Columbia University

Dominique M. Hanssens University of California, Los Angeles

Benedict G. C. Dellaert Erasmus University Rotterdam

Amitava Chattopadhyay INSEAD

Jay Hauser University of California, Los Angeles

Jennifer Aaker Stanford University

External Links

Wikipedia of Bernd H. Schmitt Personal website of Bernd H. Schmitt Google Scholar page

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