World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
64
Citations
33390
World Ranking
413
National Ranking
195

Bernd H. Schmitt publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Bernd H. Schmitt sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 159 publications — 61st percentile

61% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Bernd H. Schmitt D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Bernd H. Schmitt sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 64 D-Index — 87th percentile

87% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Bernd H. Schmitt is affiliated with Columbia University in the United States. Their research primarily spans the fields of Business, Management and Accounting and Social Sciences, with a notable focus on Marketing and related subfields such as Sociology and Political Science, Artificial Intelligence, Safety Research, and Organizational Behavior and Human Resource Management.

The scientist's recent academic output includes publications across diverse and influential journals. Noteworthy recent papers include:

  • "Transforming the Customer Experience through New Technologies," 2020, Journal of Interactive Marketing
  • "Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries," 2020, Journal of Marketing
  • "Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing," 2022, Marketing Letters
  • "Psychological factors underlying attitudes toward AI tools," 2023, Nature Human Behaviour
  • "Consumer decisions with artificially intelligent voice assistants," 2020, Marketing Letters

Frequent co-authors collaborating with Bernd H. Schmitt are:

  • Reto Hofstetter
  • Emanuel de Bellis
  • Melanie Clegg
  • June Cotte
  • Markus Giesler

The venues where Bernd H. Schmitt frequently publishes include:

  • Journal of Consumer Research
  • Journal of Marketing
  • Marketing Letters
  • Psychology and Marketing
  • SSRN Electronic Journal

Bernd H. Schmitt's scholarly contributions center on several main research topics, including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Ethics and Social Impacts of AI
  • AI in Service Interactions
  • Customer Service Quality and Loyalty
  • Behavioral Health and Interventions

This profile outlines the areas of investigation, publication venues, collaborative relationships, and influential recent works characterizing Bernd H. Schmitt's research career to date.

Best Publications

  • Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

    J Joskus Brakus;Bernd H. Schmitt;Lia Zarantonello

  • Experiential Marketing

    Unknown

  • Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

    Bernd H. Schmitt

  • Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

    Bernd H. Schmitt

  • Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

    Bernd H. Schmitt;Alex Simonson;Tom Peters

  • Are brands forever? How brand knowledge and relationships affect current and future purchases

    Franz‐Rudolf Esch;Tobias Langner;Bernd H. Schmitt;Patrick Geus

  • Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

    Bernd H. Schmitt;Lia Zarantonello;J. Josko Brakus

  • Foreign Branding and Its Effects on Product Perceptions and Attitudes

    Bernd H. Schmitt;Laurette Dubé

  • Waiting time and decision making: is time like money?

    Bernd H. Schmitt;Laurette Dubé

  • The consumer psychology of brands

    Bernd Schmitt

  • Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

    L. Zarantonello;B.H. Schmitt

  • Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior

    Lia Zarantonello;Bernd H. Schmitt

  • Experience Marketing: Concepts, Frameworks and Consumer Insights

    Bernd Schmitt

  • Transforming the Customer Experience Through New Technologies

    Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

  • Customer Experience Management

    Bernd Schmitt

  • Building strong brands in Asia: selecting the visual components of image to maximize brand strength

    Pamela W Henderson;Joseph A Cote;Siew Meng Leong;Bernd Schmitt

  • From experiential psychology to consumer experience

    Bernd Schmitt;J. Joško Brakus;Lia Zarantonello

  • Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking

    Seo Young Kim;Bernd H. Schmitt;Nadia Magnenat Thalmann

  • Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

    Bernd H. Schmitt;Yigang Pan;Nader T. Tavassoli

  • Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality

    Laurette Dube-Rioux;Bernd H. Schmitt

  • Managing Corporate and Brand Identities in the Asia-Pacific Region

    Bernd H. Schmitt;Yigang Pan

  • Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:

    Vanitha Swaminathan;Alina Sorescu;Jan-Benedict E.M. Steenkamp;Thomas Clayton Gibson O’Guinn

Frequent Co-Authors

Laurette Dubé
Laurette Dubé McGill University
Kamel Jedidi
Kamel Jedidi Columbia University
Miklos Sarvary
Miklos Sarvary Columbia University
Franz-Rudolf Esch
Franz-Rudolf Esch EBS University of Business and Law
Andreas Herrmann
Andreas Herrmann RWTH Aachen University
Ale Smidts
Ale Smidts Erasmus University Rotterdam
Donald R. Lehmann
Donald R. Lehmann Columbia University
Jay Hauser
Jay Hauser University of California, Los Angeles
Jennifer Aaker
Jennifer Aaker Stanford University

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