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Amitava Chattopadhyay

Amitava Chattopadhyay

D-Index & Metrics

Social Sciences and Humanities

D-Index
41
Citations
9615
World Ranking
4942
National Ranking
53

Overview

Amitava Chattopadhyay is affiliated with INSEAD in France and has a research focus spanning several fields within the social sciences and business disciplines. Their main fields of study include Social Sciences and Business, Management and Accounting, with subfields such as Sociology and Political Science, Cultural Studies, Applied Psychology, Safety Research, and Strategy and Management.

Their research addresses a variety of topics, emphasizing Digital Marketing and Social Media, Media Influence and Politics, Misinformation and Its Impacts, Behavioral Health and Interventions, Psychology of Social Influence, and Experimental Behavioral Economics Studies.

Amitava Chattopadhyay has contributed to multiple publication venues, including:

  • Journal of Marketing Research
  • Journal of the Association for Consumer Research
  • Journal of Consumer Psychology
  • SSRN Electronic Journal
  • Corporate Social Responsibility and Environmental Management

Notable recent papers authored or coauthored by Amitava Chattopadhyay include:

  • More Voices Persuade: The Attentional Benefits of Voice Numerosity, 2022, Journal of Marketing Research
  • Motivation to compete: Understanding and overcoming the demotivating effect of competing with more people, 2022, Journal of Consumer Psychology
  • Consumer Behavior in the Metaverse: Understanding Patterns, Mechanisms, and Implications, 2025, Journal of the Association for Consumer Research
  • Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices, 2023, SSRN Electronic Journal
  • Redefining Community-Organization Dynamics in CSR Process: Introducing the COPCSR Model, 2025, Corporate Social Responsibility and Environmental Management

Their frequent coauthors include:

  • Hannah H. Chang
  • Anirban Mukherjee
  • Haiyang Yang

Best Publications

  • Effects of Color as an Executional Cue in Advertising: They're in the Shade

    Gerald J. Gorn;Amitava Chattopadhyay;Tracey Yi;Darren W. Dahl

  • Waiting for the Web: How Screen Color Affects Time Perception

    Gerald J. Gorn;Amitava Chattopadhyay;Jaideep Sengupta;Shashank Tripathi

  • Consumer Control and Empowerment: A Primer

    Luc Wathieu;Lyle Brenner;Ziv Carmon;Amitava Chattopadhyay

  • Effects of Context and Part-Category Cues on Recall of Competing Brands:

    Joseph W. Alba;Amitava Chattopadhyay

  • Salience Effects in Brand Recall

    Joseph W. Alba;Amitava Chattopadhyay

  • Rethinking Marketing Programs for Emerging Markets

    Niraj Dr. N.Dawar;Amitava Chattopadhyay

  • Humor in Advertising: The Moderating Role of Prior Brand Evaluation:

    Amitava Chattopadhyay;Kunal Basu

  • Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

    Yuwei Jiang;Gerald J. Gorn;Maria Galli;Amitava Chattopadhyay

  • The Devaluation Effect: Activating a Need Devalues Unrelated Objects

    C. Miguel Brendl;Arthur B. Markman;Claude Messner

  • The different roles of product originality and usefulness in generating word-of-mouth

    Sarit Moldovan;Jacob Goldenberg;Amitava Chattopadhyay

  • THE USE OF VISUAL MENTAL IMAGERY IN NEW PRODUCT DESIGN

    Darren W. Dahl;Amitava Chattopadhyay;Gerald J. Gorn

  • Facilitating and Rewarding Creativity during New Product Development

    James E. Burroughs;Darren W. Dahl;C. Page Moreau;Amitava Chattopadhyay

  • The Situational Importance of Recall and Inference in Consumer Decision Making

    Amitava Chattopadhyay;Joseph W. Alba

  • The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

    Lan Jiang;Joandrea Hoegg;Darren W. Dahl;Amitava Chattopadhyay

  • Humor in Advertising: The Moderating Role of Prior Brand Evaluation

    Unknown

  • Name letter branding : Valence transfers when product specific needs are active

    C. Miguel Brendl;Amitava Chattopadhyay;Brett W. Pelham;Mauricio Carvallo

  • Transition Temperature of Ferromagnetic Semiconductors: A Dynamical Mean Field Study

    A. Chattopadhyay;A. Chattopadhyay;S. Das Sarma;A. J. Millis

  • On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects

    Klaus Wertenbroch;Dilip Soman;Amitava Chattopadhyay

  • Managing Brand Experience: The Market Contact Audit™

    Amitava Chattopadhyay;Jean-Louis Laborie

  • The impact of moods generated by television programs on responses to advertising

    Mahima Mathur;Amitava Chattopadhyay

  • Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay

    Amitava Chattopadhyay;Prakash Nedungadi

  • To Zap Or Not to Zap: a Study of the Determinants of Channel Switching During Commercials

    S. Siddarth;Amitava Chattopadhyay

Frequent Co-Authors

Gerald J. Gorn
Gerald J. Gorn Hong Kong Polytechnic University
Joseph W. Alba
Joseph W. Alba University of Florida
Laurette Dubé
Laurette Dubé McGill University
Dilip Soman
Dilip Soman University of Toronto
Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong
Brett W. Pelham
Brett W. Pelham University at Buffalo, State University of New York
Andrew J. Millis
Andrew J. Millis Columbia University
S. Das Sarma
S. Das Sarma University of Maryland, College Park

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