2026 Amitava Chattopadhyay: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	41	4941	4580	53	35	135	9615

Amitava Chattopadhyay publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Amitava Chattopadhyay sits on this spectrum.

44 publications 570+

This scientist: 135 publications — 33rd percentile

33% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Amitava Chattopadhyay D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Amitava Chattopadhyay sits on this spectrum.

30 D-Index 100+

This scientist: 41 D-Index — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Amitava Chattopadhyay is affiliated with INSEAD in France and has a research focus spanning several fields within the social sciences and business disciplines. Their main fields of study include Social Sciences and Business, Management and Accounting, with subfields such as Sociology and Political Science, Cultural Studies, Applied Psychology, Safety Research, and Strategy and Management.

Their research addresses a variety of topics, emphasizing Digital Marketing and Social Media, Media Influence and Politics, Misinformation and Its Impacts, Behavioral Health and Interventions, Psychology of Social Influence, and Experimental Behavioral Economics Studies.

Amitava Chattopadhyay has contributed to multiple publication venues, including:

Journal of Marketing Research
Journal of the Association for Consumer Research
Journal of Consumer Psychology
SSRN Electronic Journal
Corporate Social Responsibility and Environmental Management

Notable recent papers authored or coauthored by Amitava Chattopadhyay include:

More Voices Persuade: The Attentional Benefits of Voice Numerosity, 2022, Journal of Marketing Research
Motivation to compete: Understanding and overcoming the demotivating effect of competing with more people, 2022, Journal of Consumer Psychology
Consumer Behavior in the Metaverse: Understanding Patterns, Mechanisms, and Implications, 2025, Journal of the Association for Consumer Research
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices, 2023, SSRN Electronic Journal
Redefining Community-Organization Dynamics in CSR Process: Introducing the COPCSR Model, 2025, Corporate Social Responsibility and Environmental Management

Their frequent coauthors include:

Hannah H. Chang
Anirban Mukherjee
Haiyang Yang

Best Publications

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn;Amitava Chattopadhyay;Tracey Yi;Darren W. Dahl

707
Citations
Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn;Amitava Chattopadhyay;Jaideep Sengupta;Shashank Tripathi

588
Citations
Consumer Control and Empowerment: A Primer

Luc Wathieu;Lyle Brenner;Ziv Carmon;Amitava Chattopadhyay

528
Citations
Effects of Context and Part-Category Cues on Recall of Competing Brands:

Joseph W. Alba;Amitava Chattopadhyay

510
Citations
Salience Effects in Brand Recall

Joseph W. Alba;Amitava Chattopadhyay

485
Citations
Rethinking Marketing Programs for Emerging Markets

Niraj Dr. N.Dawar;Amitava Chattopadhyay

483
Citations
Humor in Advertising: The Moderating Role of Prior Brand Evaluation:

Amitava Chattopadhyay;Kunal Basu

447
Citations
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang;Gerald J. Gorn;Maria Galli;Amitava Chattopadhyay

348
Citations
The Devaluation Effect: Activating a Need Devalues Unrelated Objects

C. Miguel Brendl;Arthur B. Markman;Claude Messner

326
Citations
The different roles of product originality and usefulness in generating word-of-mouth

Sarit Moldovan;Jacob Goldenberg;Amitava Chattopadhyay

321
Citations
THE USE OF VISUAL MENTAL IMAGERY IN NEW PRODUCT DESIGN

Darren W. Dahl;Amitava Chattopadhyay;Gerald J. Gorn

318
Citations
Facilitating and Rewarding Creativity during New Product Development

James E. Burroughs;Darren W. Dahl;C. Page Moreau;Amitava Chattopadhyay

310
Citations
The Situational Importance of Recall and Inference in Consumer Decision Making

Amitava Chattopadhyay;Joseph W. Alba

300
Citations
The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Lan Jiang;Joandrea Hoegg;Darren W. Dahl;Amitava Chattopadhyay

280
Citations
Humor in Advertising: The Moderating Role of Prior Brand Evaluation

Unknown

222
Citations
Name letter branding : Valence transfers when product specific needs are active

C. Miguel Brendl;Amitava Chattopadhyay;Brett W. Pelham;Mauricio Carvallo

220
Citations
Transition Temperature of Ferromagnetic Semiconductors: A Dynamical Mean Field Study

A. Chattopadhyay;A. Chattopadhyay;S. Das Sarma;A. J. Millis

220
Citations
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects

Klaus Wertenbroch;Dilip Soman;Amitava Chattopadhyay

219
Citations
Managing Brand Experience: The Market Contact Audit™

Amitava Chattopadhyay;Jean-Louis Laborie

196
Citations
The impact of moods generated by television programs on responses to advertising

Mahima Mathur;Amitava Chattopadhyay

173
Citations
Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay

Amitava Chattopadhyay;Prakash Nedungadi

170
Citations
To Zap Or Not to Zap: a Study of the Determinants of Channel Switching During Commercials

S. Siddarth;Amitava Chattopadhyay

167
Citations

Frequent Co-Authors

Gerald J. Gorn Hong Kong Polytechnic University

Darren W. Dahl University of British Columbia

Joseph W. Alba University of Florida

Miklos Sarvary Columbia University

Laurette Dubé McGill University

Rajeev Batra University of Michigan–Ann Arbor

Bernd H. Schmitt Columbia University

Dilip Soman University of Toronto

Brett W. Pelham University at Buffalo, State University of New York

Chi-Yue Chiu Chinese University of Hong Kong

External Links

Personal website of Amitava Chattopadhyay

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