World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
40
Citations
9711
World Ranking
5241
National Ranking
311

Overview

Dilip Soman is affiliated with the University of Toronto in Canada. Their research encompasses multiple fields and subfields, focusing on aspects of behavioral science, decision-making, and public policy.

Their recent published papers include:

  • A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment, 2021, Proceedings of the National Academy of Sciences
  • A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment, 2021, SSRN Electronic Journal
  • A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit, 2022, American Journal of Health Promotion
  • Reaching for rigor and relevance: better marketing research for a better world, 2022, Marketing Letters
  • Successfully scaled solutions need not be homogenous, 2020, Behavioural Public Policy

Dilip Soman has contributed to several book publications through notable publishers including University of Toronto Press and World Scientific. These publications include:

  • Behavioral Science in the Wild, 2022, University of Toronto Press
  • The Behaviourally Informed Organization, 2021, University of Toronto Press
  • Managing Customer Value, 2021, World Scientific

The fields and subfields of study associated with their work include:

  • Applied Psychology
  • General Decision Sciences
  • Economics and Econometrics
  • Sociology and Political Science
  • Marketing

The main topics explored in their research cover diverse behavioral and economic issues as listed below:

  • Behavioral Health and Interventions
  • Decision-Making and Behavioral Economics
  • Financial Literacy, Pension, Retirement Analysis
  • Vaccine Coverage and Hesitancy
  • Environmental Education and Sustainability
  • Neural and Behavioral Psychology Studies
  • Misinformation and Its Impacts

Dilip Soman frequently collaborates with several co-authors, who have worked with them on multiple occasions. These co-authors include:

  • Matthew D. Hilchey
  • Renante Rondina
  • Katherine L. Milkman
  • Dena M. Gromet
  • Christophe Van den Bulte

Key publication venues where Dilip Soman's work appears regularly include:

  • Behavioural Public Policy
  • Proceedings of the National Academy of Sciences
  • SSRN Electronic Journal
  • Marketing Letters
  • PNAS Nexus

Best Publications

  • Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments

    Dilip Soman

  • Overchoice and Assortment Type: When and Why Variety Backfires

    John T. Gourville;Dilip Soman

  • Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption

    John T. Gourville;Dilip Soman

  • Transaction Decoupling: How Price Bundling Affects the Decision to Consume

    Dilip Soman;John T. Gourville

  • The mental accounting of sunk time costs: Why time is not like money.

    Dilip Soman

  • Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions

    Amar Cheema;Dilip Soman

  • The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

    Dilip Soman;Amar Cheema

  • The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field

    Dilip Soman

  • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?

    Dilip Soman;George Ainslie;Shane Frederick;Xiuping Li

  • The illusion of delayed incentives: evaluating future effort--money transactions

    Dilip Soman

  • When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance

    Dilip Soman;Amar Cheema

  • A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment

    Katherine L. Milkman;Mitesh S. Patel;Linnea Gandhi;Heather N. Graci

  • Managing the Power of Curiosity for Effective Web Advertising Strategies

    Satya Menon;Dilip Soman

  • Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

    Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield

  • Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

    Rongrong Zhou;Dilip Soman

  • Earmarking and Partitioning: Increasing Saving by Low-Income Households:

    Dilip Soman;Amar Cheema

  • Pricing and the psychology of consumption.

    John Gourville;Dilip Soman

  • The Effect of Partitions on Controlling Consumption

    Amar Cheema;Dilip Soman

  • On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects

    Klaus Wertenbroch;Dilip Soman;Amitava Chattopadhyay

  • Conservative When Crowded: Social Crowding and Consumer Choice

    Ahreum Maeng;Robin J. Tanner;Dilip Soman

  • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from

    Dilip Soman;George Ainsle;Shane Frederick;Xiuping Li

Frequent Co-Authors

Dan Ariely
Dan Ariely Duke University
Gal Zauberman
Gal Zauberman Yale University
Christopher F. Chabris
Christopher F. Chabris Geisinger Health System
Kevin G. Volpp
Kevin G. Volpp University of Pennsylvania
Gretchen B. Chapman
Gretchen B. Chapman Carnegie Mellon University
Craig R. Fox
Craig R. Fox University of California, Los Angeles
Yaacov Trope
Yaacov Trope New York University
Baba Shiv
Baba Shiv Stanford University
Deborah A. Small
Deborah A. Small University of Pennsylvania

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