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Social Sciences and Humanities

D-Index
60
Citations
24297
World Ranking
1419
National Ranking
672

Overview

Ravi Dhar is affiliated with Yale University in the United States and has a research profile primarily situated in the fields of Business, Management and Accounting. Their work spans multiple subfields including Marketing, Sociology and Political Science, Applied Psychology, Molecular Biology, and Cardiology and Cardiovascular Medicine. The research topics covered relate to Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Behavioral Health and Interventions, Heart Failure Treatment and Management, Pharmaceutical Practices and Patient Outcomes, Sharing Economy and Platforms, and Consumer Retail Behavior Studies.

Recent publications by Ravi Dhar include:

  • Electronic Alerts to Improve Heart Failure Therapy in Outpatient Practice, 2022, Journal of the American College of Cardiology
  • Alerting Clinicians to 1-Year Mortality Risk in Patients Hospitalized With Heart Failure, 2022, JAMA Cardiology
  • The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products, 2021, Journal of Consumer Research
  • Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices, 2021, Journal of Marketing Research
  • The impact of touchscreen devices on consumers' choice confidence and purchase likelihood, 2022, Marketing Letters

Frequent co-authors in their research include Lama Ghazi, Yu Yamamoto, Melissa Martin, Michael Simonov, and Eric J. Velazquez.

Main venues where their work is published include:

  • Journal of Consumer Research
  • SSRN Electronic Journal
  • Journal of the Association for Consumer Research
  • Journal of the American College of Cardiology
  • JAMA Cardiology

Ravi Dhar has also contributed to book publications, notably with Yale School of Management eBooks, with at least one title titled Nielsen published in 2022.

Best Publications

  • Consumer choice between hedonic and utilitarian goods.

    Ravi Dhar;Klaus Wertenbroch

  • CONSUMER PREFERENCE FOR A NO- CHOICE OPTION

    Ravi Dhar

  • Licensing Effect in Consumer Choice

    Uzma Khan;Ravi Dhar

  • Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice

    Ayelet Fishbach;Ravi Dhar

  • Preference Fluency in Choice

    Nathan Novemsky;Ravi Dhar;Norbert Schwarz;Itamar Simonson

  • Up Close and Personal: Investor Sophistication and the Disposition Effect

    Ravi Dhar;Ning Zhu

  • The Effect of Forced Choice on Choice

    Ravi Dhar;Itamar Simonson

  • The Effect of Time Pressure on Consumer Choice Deferral

    Ravi Dhar;Stephen M. Nowlis

  • Deciding Without Resources: Resource Depletion and Choice in Context

    Anastasiya Pocheptsova;O. N. Amir;Ravi Dhar;Roy F. Baumeister

  • Subgoals as substitutes or complements: the role of goal accessibility.

    Ayelet Fishbach;Ravi Dhar;Ying Zhang

  • The genome of human papovavirus BKV

    Isabelle Seif;George Khoury;Ravi Dhar

  • Consumer research: in search of identity.

    Itamar Simonson;Ziv Carmon;Ravi Dhar;Aimee Drolet

  • Opportunity Cost Neglect

    Shane Frederick;Nathan Novemsky;Jing Wang;Ravi Dhar

  • Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing:

    Ravi Dhar;Itamar Simonson

  • Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

    Aparna A. Labroo;Ravi Dhar;Norbert Schwarz

  • A behavioral decision theory perspective on hedonic and utilitarian choice

    Uzma Khan;Ravi Dhar;Klaus Wertenbroch

  • Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice

    Ravi Dhar;Eunice Y. Kim

  • The Effect of Decision Strategy on Deciding to Defer Choice

    Ravi Dhar

  • Assessing the Competitive Interaction Between Private Labels and National Brands

    Ronald W. Cotterill;William P. Putsis;Ravi Dhar

  • Authenticity Is Contagious: Brand Essence and the Original Source of Production

    George E. Newman;Ravi Dhar

  • Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments

    Stephen M. Nowlis;Barbara E. Kahn;Ravi Dhar

Frequent Co-Authors

Sherman M. Weissman
Sherman M. Weissman Yale University
George E. Newman
George E. Newman Yale University
Ayelet Fishbach
Ayelet Fishbach University of Chicago
Ching-Juh Lai
Ching-Juh Lai National Institute of Allergy and Infectious Diseases
Steven J. Sherman
Steven J. Sherman Indiana University
Roy F. Baumeister
Roy F. Baumeister University of Queensland
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Norbert Schwarz
Norbert Schwarz University of Southern California
Joel Huber
Joel Huber Duke University
John A. Bargh
John A. Bargh Yale University

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