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D-Index & Metrics

Business and Management

D-Index
54
Citations
29353
World Ranking
753
National Ranking
331

Overview

Itamar Simonson is affiliated with Stanford University in the United States. Their research primarily focuses on decision sciences, economics, econometrics, finance, and psychology with notable contributions to the fields of general decision sciences, applied psychology, and management science and operations research.

The scientist has engaged extensively with topics related to decision-making and behavioral economics, economic and environmental valuation, behavioral health and interventions, experimental behavioral economics studies, consumer market behavior and pricing, mental health research topics, as well as innovation diffusion and forecasting.

Their recent papers include the following:

  • Trade-Offs in Choice, 2020, Annual Review of Psychology
  • Predicting Consumers' Choices in the Age of the Internet, AI, and Almost Perfect Tracking: Some Things Change, the Key Challenges Do Not, 2020, Consumer Psychology Review
  • 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives, 2024, Journal of Consumer Research
  • A Reexamination of the Impact of Decision Conflict on Choice Deferral, 2022, Management Science
  • The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility, 2022, Journal of Consumer Research

The scientist has published books, including work with Emerald Publishing Limited such as Continuing to Broaden the Marketing Concept in 2020.

Frequent coauthors of Itamar Simonson include:

  • Ioannis Evangelidis
  • Jonathan Levav
  • Haiyang Yang
  • Ziv Carmon
  • Wayne D. Hoyer

Some of the prominent venues where their work appears are:

  • Consumer Psychology Review
  • Journal of Consumer Research
  • Annual Review of Psychology
  • Management Science
  • Journal of Consumer Psychology

Best Publications

  • Choice Based on Reasons: The Case of Attraction and Compromise Effects

    Itamar Simonson

  • Choice in Context: Tradeoff Contrast and Extremeness Aversion:

    Itamar Simonson;Amos Tversky

  • Reason-based choice

    Eldar Shafir;Itamar Simonson;Amos Tversky

  • Context-dependent preferences

    Amos Tversky;Itamar Simonson

  • Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards:

    Ran Kivetz;Itamar Simonson

  • THE INFLUENCE OF ANTICIPATING REGRET AND RESPONSIBILITY ON PURCHASE DECISIONS

    Itamar Simonson

  • The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior:

    Itamar Simonson

  • Preference Fluency in Choice

    Nathan Novemsky;Ravi Dhar;Norbert Schwarz;Itamar Simonson

  • The Effect of Forced Choice on Choice

    Ravi Dhar;Itamar Simonson

  • Self‐Control for the Righteous: Toward a Theory of Precommitment to Indulgence

    Ran Kivetz;Itamar Simonson

  • The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

    Itamar Simonson;Stephen M. Nowlis

  • Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

    Itamar Simonson

  • Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment

    Raymond J. Fisman;Sheena Sethi Iyengar;Emir Kamenica;Itamar Simonson

  • Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions

    Dan Ariely;Itamar Simonson

  • Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals:

    Stephen M. Nowlis;Itamar Simonson

  • Deescalation Strategies: A Comparison of Techniques for Reducing Commitment to Losing Courses of Action

    Itamar Simonson;Barry M. Staw

  • Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making

    Donnel A. Briley;Michael W. Morris;Itamar Simonson

  • Consumer research: in search of identity.

    Itamar Simonson;Ziv Carmon;Ravi Dhar;Aimee Drolet

  • The Effect of New Product Features on Brand Choice

    Stephen M. Nowlis;Itamar Simonson

  • Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice

    Itamar Simonson;Ziv Carmon;Suzanne O'Curry

  • The Construction of Preference: Reason-Based Choice

    Eldar Shafir;Itamar Simonson;Amos Tversky

Frequent Co-Authors

Raymond Fisman
Raymond Fisman Boston University
Amos Tversky
Amos Tversky Stanford University
Ravi Dhar
Ravi Dhar Yale University
Jonah Berger
Jonah Berger University of Pennsylvania
Michael W. Morris
Michael W. Morris Columbia University
Eldar Shafir
Eldar Shafir Princeton University
John W. Payne
John W. Payne Duke University
Ayelet Fishbach
Ayelet Fishbach University of Chicago
Norbert Schwarz
Norbert Schwarz University of Southern California
Joel Huber
Joel Huber Duke University

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