World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
50
Citations
20941
World Ranking
2675
National Ranking
1296

Overview

Jonah Berger is affiliated with the University of Pennsylvania in the United States. Their research contributions span primarily within the social sciences, with strong emphases on sociology and political science, marketing, social psychology, experimental and cognitive psychology, and human-computer interaction.

The scientist's work frequently appears in a range of publication venues, including but not limited to:

  • SSRN Electronic Journal
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Marketing Letters
  • arXiv (Cornell University)

Jonah Berger's recent papers include the following publications that explore various aspects of language, consumer behavior, and digital marketing:

  • "How Concrete Language Shapes Customer Satisfaction" (2020), Journal of Consumer Research
  • "How Sensory Language Shapes Influencer's Impact" (2023), Journal of Consumer Research
  • "Using natural language processing to understand people and culture." (2021), American Psychologist
  • "How quantifying the shape of stories predicts their success" (2021), Proceedings of the National Academy of Sciences
  • "What Makes Content Engaging? How Emotional Dynamics Shape Success" (2021), Journal of Consumer Research

Their research addresses several main topics including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Digital Communication and Language
  • Advanced Text Analysis Techniques
  • Language, Metaphor, and Cognition
  • Misinformation and Its Impacts
  • Media Influence and Health

Jonah Berger often collaborates with a consistent group of co-authors, reflecting ongoing research partnerships:

  • Grant Packard
  • Reihane Boghrati
  • Giovanni Luca Cascio Rizzo
  • Matthew D. Rocklage
  • Jacqueline R. Rifkin

The combination of fields, topics, and venues reveals a comprehensive focus on how language shapes perceptions and behaviors within consumer contexts, as well as the use of natural language processing to analyze cultural and social phenomena. The breadth of publication venues and co-author networks showcases an interdisciplinary approach incorporating psychology, marketing, and computational methods.

Best Publications

  • What Makes Online Content Viral

    Jonah Berger;Katherine L . Milkman

  • Where Consumers Diverge from Others: Identity Signaling and Product Domains

    Jonah A Berger;Chip Heath

  • Word of mouth and interpersonal communication: A review and directions for future research

    Jonah Berger

  • Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

    Jonah Berger;Alan T. Sorensen;Scott J. Rasmussen

  • Arousal Increases Social Transmission of Information

    Jonah Berger

  • Subtle Signals of Inconspicuous Consumption

    Jonah A Berger;Morgan Ward

  • What Drives Immediate and Ongoing Word of Mouth

    Jonah Berger;Eric M . Schwartz

  • Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.

    Jonah A Berger;Chip Heath

  • Uniting the Tribes: Using Text for Marketing Insight

    Jonah Berger;Ashlee Humphreys;Stephan Ludwig;Wendy W. Moe

  • Communication Channels and Word of Mouth: How the Medium Shapes the Message

    Jonah Berger;Raghuram Iyengar

  • Broadcasting and Narrowcasting: How Audience Size Affects What People Share

    Alixandra Barasch;Jonah Berger

  • Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice

    Cindy Chan;Jonah Berger;Leaf Van Boven

  • Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

    Jonah Berger;Gráinne Fitzsimons

  • The Influence of Product Variety on Brand Perception and Choice

    Jonah Berger;Michaela Draganska;Itamar Simonson

  • Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

    Aner Sela;Jonah Berger;Wendy Liu

  • Contagious: Why Things Catch On

    Jonah Berger

  • Contextual priming: Where people vote affects how they vote

    Jonah Berger;Marc Meredith;S. Christian Wheeler

  • Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors

    Jonah Berger;Lindsay Rand

  • Valuable Virality

    Unknown

  • When, Why, and How Controversy Causes Conversation

    Zoey Chen;Jonah A Berger

  • The Subtle Signals of Inconspicuous Consumption

    Jonah Berger;Morgan Ward

Frequent Co-Authors

S. Christian Wheeler
S. Christian Wheeler Stanford University
Gráinne M. Fitzsimons
Gráinne M. Fitzsimons Duke University
Leaf Van Boven
Leaf Van Boven University of Colorado Boulder
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Michal Kosinski
Michal Kosinski Stanford University
Margaret L. Kern
Margaret L. Kern University of Melbourne
Martin E. P. Seligman
Martin E. P. Seligman University of Pennsylvania
Johannes C. Eichstaedt
Johannes C. Eichstaedt Stanford University
David Stillwell
David Stillwell University of Cambridge
Maarten Sap
Maarten Sap Carnegie Mellon University

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