World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
50
Citations
20941
World Ranking
2675
National Ranking
1296

Jonah Berger publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Jonah Berger sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 149 publications — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Jonah Berger D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Jonah Berger sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 50 D-Index — 66th percentile

66% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Jonah Berger is affiliated with the University of Pennsylvania in the United States. Their research contributions span primarily within the social sciences, with strong emphases on sociology and political science, marketing, social psychology, experimental and cognitive psychology, and human-computer interaction.

The scientist's work frequently appears in a range of publication venues, including but not limited to:

  • SSRN Electronic Journal
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Marketing Letters
  • arXiv (Cornell University)

Jonah Berger's recent papers include the following publications that explore various aspects of language, consumer behavior, and digital marketing:

  • "How Concrete Language Shapes Customer Satisfaction" (2020), Journal of Consumer Research
  • "How Sensory Language Shapes Influencer's Impact" (2023), Journal of Consumer Research
  • "Using natural language processing to understand people and culture." (2021), American Psychologist
  • "How quantifying the shape of stories predicts their success" (2021), Proceedings of the National Academy of Sciences
  • "What Makes Content Engaging? How Emotional Dynamics Shape Success" (2021), Journal of Consumer Research

Their research addresses several main topics including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Digital Communication and Language
  • Advanced Text Analysis Techniques
  • Language, Metaphor, and Cognition
  • Misinformation and Its Impacts
  • Media Influence and Health

Jonah Berger often collaborates with a consistent group of co-authors, reflecting ongoing research partnerships:

  • Grant Packard
  • Reihane Boghrati
  • Giovanni Luca Cascio Rizzo
  • Matthew D. Rocklage
  • Jacqueline R. Rifkin

The combination of fields, topics, and venues reveals a comprehensive focus on how language shapes perceptions and behaviors within consumer contexts, as well as the use of natural language processing to analyze cultural and social phenomena. The breadth of publication venues and co-author networks showcases an interdisciplinary approach incorporating psychology, marketing, and computational methods.

Best Publications

  • What Makes Online Content Viral

    Jonah Berger;Katherine L . Milkman

  • Where Consumers Diverge from Others: Identity Signaling and Product Domains

    Jonah A Berger;Chip Heath

  • Word of mouth and interpersonal communication: A review and directions for future research

    Jonah Berger

  • Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

    Jonah Berger;Alan T. Sorensen;Scott J. Rasmussen

  • Arousal Increases Social Transmission of Information

    Jonah Berger

  • Subtle Signals of Inconspicuous Consumption

    Jonah A Berger;Morgan Ward

  • What Drives Immediate and Ongoing Word of Mouth

    Jonah Berger;Eric M . Schwartz

  • Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.

    Jonah A Berger;Chip Heath

  • Uniting the Tribes: Using Text for Marketing Insight

    Jonah Berger;Ashlee Humphreys;Stephan Ludwig;Wendy W. Moe

  • Communication Channels and Word of Mouth: How the Medium Shapes the Message

    Jonah Berger;Raghuram Iyengar

  • Broadcasting and Narrowcasting: How Audience Size Affects What People Share

    Alixandra Barasch;Jonah Berger

  • Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice

    Cindy Chan;Jonah Berger;Leaf Van Boven

  • Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

    Jonah Berger;Gráinne Fitzsimons

  • The Influence of Product Variety on Brand Perception and Choice

    Jonah Berger;Michaela Draganska;Itamar Simonson

  • Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

    Aner Sela;Jonah Berger;Wendy Liu

  • Contagious: Why Things Catch On

    Jonah Berger

  • Contextual priming: Where people vote affects how they vote

    Jonah Berger;Marc Meredith;S. Christian Wheeler

  • Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors

    Jonah Berger;Lindsay Rand

  • Valuable Virality

    Unknown

  • When, Why, and How Controversy Causes Conversation

    Zoey Chen;Jonah A Berger

  • The Subtle Signals of Inconspicuous Consumption

    Jonah Berger;Morgan Ward

Frequent Co-Authors

S. Christian Wheeler
S. Christian Wheeler Stanford University
Itamar Simonson
Itamar Simonson Stanford University
H. Andrew Schwartz
H. Andrew Schwartz Stony Brook University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Gráinne M. Fitzsimons
Gráinne M. Fitzsimons Duke University
Leaf Van Boven
Leaf Van Boven University of Colorado Boulder
Margaret L. Kern
Margaret L. Kern University of Melbourne
Martin E. P. Seligman
Martin E. P. Seligman University of Pennsylvania
Johannes C. Eichstaedt
Johannes C. Eichstaedt Stanford University
Maarten Sap
Maarten Sap Carnegie Mellon University

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