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Gavan J. Fitzsimons

Gavan J. Fitzsimons

D-Index & Metrics

Psychology

D-Index
50
Citations
14166
World Ranking
5360
National Ranking
2931

Overview

Gavan J. Fitzsimons is affiliated with Duke University in the United States. Their research spans multiple fields within psychology and social sciences, with particular emphasis on behavioral and social aspects of human decision-making and public health.

Their work is prominent in the fields of psychology and social sciences, with specific focus areas including social psychology, sociology and political science, clinical psychology, marketing, and applied psychology. The main topics they address in their research cover COVID-19 and mental health, behavioral health and interventions, the psychology of moral and emotional judgment, consumer behavior in brand consumption and identification, social and intergroup psychology, psychological well-being and life satisfaction, and misinformation and its impacts.

Fitzsimons has contributed to various academic journals, frequently publishing in the following venues:

  • Journal of Consumer Psychology
  • Journal of the Association for Consumer Research
  • PLoS ONE
  • Journal of Consumer Research
  • Scientific Reports

Their selected recent papers include:

  • Politicization of COVID-19 health-protective behaviors in the United States: Longitudinal and cross-national evidence, 2021, PLoS ONE
  • Intergenerational conflicts of interest and prosocial behavior during the COVID-19 pandemic, 2020, Personality and Individual Differences
  • Predictors of adherence to public health behaviors for fighting COVID-19 derived from longitudinal data, 2022, Scientific Reports
  • Intentions to be Vaccinated Against COVID-19: The Role of Prosociality and Conspiracy Beliefs across 20 Countries, 2022, Health Communication
  • Lives versus Livelihoods? Perceived economic risk has a stronger association with support for COVID-19 preventive measures than perceived health risk, 2021, Scientific Reports

Fitzsimons collaborates frequently with several coauthors, including:

  • Veljko Jovanović
  • Georgios Abakoumkin
  • Edward P. Lemay
  • Maximilian Agostini
  • Jannis Kreienkamp

Best Publications

  • Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.

    Stephen A. Spiller;Gavan J. Fitzsimons;John G. Lynch;Gary H. Mcclelland

  • Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

    Gavan J. Fitzsimons;Donald R. Lehmann

  • Consumer Response to Stockouts

    Gavan J. Fitzsimons

  • Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

    Gráinne M. Fitzsimons;Tanya L. Chartrand;Gavan J. Fitzsimons

  • An individual level analysis of the mutual fund investment decision

    Noel Capon;Gavan J. Fitzsimons;Russ Alan Prince

  • Death to Dichotomizing

    Gavan J. Fitzsimons

  • I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

    Brent McFerran;Darren W. Dahl;Gavan J. Fitzsimons;Andrea C. Morales

  • Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products

    Andrea C . Morales;Gavan J . Fitzsimons

  • Measuring and Mitigating the Costs of Stockouts

    Eric T. Anderson;Gavan J. Fitzsimons;Duncan Simester

  • Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

    Keith Wilcox;Beth Vallen;Lauren G. Block;Gavan Fitzsimons

  • The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

    Vicki G. Morwitz;Gavan J. Fitzsimons

  • Non-Conscious Influences on Consumer Choice

    Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

  • Trust in government regarding COVID-19 and its associations with preventive health behaviour and prosocial behaviour during the pandemic: a cross-sectional and longitudinal study.

    Qing Han;Bang Zheng;Mioara Cristea;Maximilian Agostini

  • The effects of nonconsciously priming emotion concepts on behavior.

    Yael Zemack-Rugar;James R. Bettman;Gavan J. Fitzsimons

  • Nonconscious relationship reactance: When significant others prime opposing goals

    Tanya L. Chartrand;Amy N. Dalton;Gavan J. Fitzsimons

  • The Effect of Measuring Intent on Brand-Level Purchase Behavior

    Gavan J. Fitzsimons;Vicki G. Morwitz

  • New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

    Vinod Venkatraman;John A. Clithero;Gavan J. Fitzsimons;Scott A. Huettel

  • When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts

    Patti Williams;Gavan J. Fitzsimons;Lauren G. Block

  • How Disgust Enhances the Effectiveness of Fear Appeals

    Andrea C . Morales;Eugenia C . Wu;Gavan J . Fitzsimons

  • Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation

    Shi Zhang;Gavan J. Fitzsimons

  • Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power

    Gary H. McClelland;John G. Lynch;Julie R. Irwin;Stephen A. Spiller

  • Reactance Versus Rationalization: Divergent Responses to Policies That Constrain Freedom

    Kristin Laurin;Aaron C. Kay;Gavan J. Fitzsimons

  • When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

    Patti Williams;Gavan J. Fitzsimons;Lauren Block

Frequent Co-Authors

Tanya L. Chartrand
Tanya L. Chartrand Duke University
Gráinne M. Fitzsimons
Gráinne M. Fitzsimons Duke University
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Aaron C. Kay
Aaron C. Kay Duke University
Scott A. Huettel
Scott A. Huettel Duke University
Michael L. Platt
Michael L. Platt University of Pennsylvania
David M. Sanbonmatsu
David M. Sanbonmatsu University of Utah
Baba Shiv
Baba Shiv Stanford University
Francesca Gino
Francesca Gino Harvard University
Bertus F. Jeronimus
Bertus F. Jeronimus University of Groningen

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