2015 - Fellow of the American Marketing Association
2009 - INFORMS Society for Marketing Science (ISMS) Fellow Award
1999 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
His main research concerns Marketing, Advertising, Consumer behaviour, Industrial organization and Microeconomics. His work on Brand awareness, Customer profitability and Customer retention as part of general Marketing research is frequently linked to Financial performance, bridging the gap between disciplines. His biological study spans a wide range of topics, including Brand equity, Brand management, Corporate branding and Promotion.
His work in the fields of Brand preference overlaps with other areas such as Soft drink. His Consumer behaviour research is multidisciplinary, relying on both Recall, Information seeking and Process. The various areas that Donald R. Lehmann examines in his Industrial organization study include Diffusion process and Interpersonal ties.
Donald R. Lehmann spends much of his time researching Marketing, Advertising, Econometrics, Microeconomics and Social psychology. His study in Brand equity, Marketing research, Marketing management, Consumer behaviour and Marketing mix is carried out as part of his Marketing studies. The study incorporates disciplines such as Brand awareness and Brand management in addition to Brand equity.
He works in the field of Brand management, focusing on Brand extension in particular. His research integrates issues of Quality and Product in his study of Advertising. His Econometrics study frequently draws connections to other fields, such as Statistics.
Donald R. Lehmann mainly focuses on Marketing, Advertising, Brand equity, Marketing research and Social psychology. In most of his Marketing studies, his work intersects topics such as Public relations. His work in Advertising tackles topics such as Quality which are related to areas like Profit impact of marketing strategy.
The concepts of his Brand equity study are interwoven with issues in Customer profitability, Brand management, Customer equity, Brand awareness and Product. His research in Marketing research intersects with topics in Marketing management, Brand switching, Stockout and Cognition. In his works, Donald R. Lehmann undertakes multidisciplinary study on Consumption and Consumer behaviour.
His scientific interests lie mostly in Marketing, Advertising, Consumer choice, Consumer behaviour and Calorie. Donald R. Lehmann performs multidisciplinary study on Marketing and Model testing in his works. His study in Advertising is interdisciplinary in nature, drawing from both Classical economics, Creativity, Active listening and Opinion leadership.
His biological study spans a wide range of topics, including Taste, Similarity, Sensory cue and Sensory system. In his study, Customer lifetime value is inextricably linked to Emerging technologies, which falls within the broad field of Consumer behaviour. His Brand awareness research integrates issues from Categorization, Corporate branding and Product.
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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden:
Eugene W. Anderson;Claes Fornell;Donald R. Lehmann.
Journal of Marketing (1994)
Brands and Branding: Research Findings and Future Priorities
Kevin Lane Keller;Donald R. Lehmann.
Marketing Science (2006)
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi;Donald R. Lehmann;Scott A. Neslin.
Journal of Marketing (2003)
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:
Carl F. Mela;Sunil Gupta;Donald R. Lehmann.
Journal of Marketing Research (1997)
The Role of Hubs in the Adoption Process
Jacob Goldenberg;Sangman Han;Donald R. Lehmann;Jae Weon Hong.
Journal of Marketing (2009)
Customers as assets
Sunil Gupta;Donald R. Lehmann.
Journal of Interactive Marketing (2003)
A Meta-Analysis of Applications of Diffusion Models:
Fareena Sultan;John U. Farley;Donald R. Lehmann.
Journal of Marketing Research (1990)
Entrenched Knowledge Structures and Consumer Response to New Products
C. Page Moreau;Donald R. Lehmann;Arthur B. Markman.
Journal of Marketing Research (2001)
How Advertising Affects Sales: Meta-Analysis of Econometric Results:
Gert Assmus;John U. Farley;Donald R. Lehmann.
Journal of Marketing Research (1984)
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Gavan J. Fitzsimons;Donald R. Lehmann.
Marketing Science (2004)
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