D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 67 Citations 36,081 156 World Ranking 114 National Ranking 57

Research.com Recognitions

Awards & Achievements

2015 - Fellow of the American Marketing Association

2009 - INFORMS Society for Marketing Science (ISMS) Fellow Award

1999 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

What is he best known for?

The fields of study he is best known for:

  • Statistics
  • Marketing
  • Artificial intelligence

His main research concerns Marketing, Advertising, Consumer behaviour, Industrial organization and Microeconomics. His work on Brand awareness, Customer profitability and Customer retention as part of general Marketing research is frequently linked to Financial performance, bridging the gap between disciplines. His biological study spans a wide range of topics, including Brand equity, Brand management, Corporate branding and Promotion.

His work in the fields of Brand preference overlaps with other areas such as Soft drink. His Consumer behaviour research is multidisciplinary, relying on both Recall, Information seeking and Process. The various areas that Donald R. Lehmann examines in his Industrial organization study include Diffusion process and Interpersonal ties.

His most cited work include:

  • Customer Satisfaction, Market Share, and Profitability: Findings from Sweden: (3769 citations)
  • Brands and Branding: Research Findings and Future Priorities (1420 citations)
  • Revenue Premium as an Outcome Measure of Brand Equity (692 citations)

What are the main themes of his work throughout his whole career to date?

Donald R. Lehmann spends much of his time researching Marketing, Advertising, Econometrics, Microeconomics and Social psychology. His study in Brand equity, Marketing research, Marketing management, Consumer behaviour and Marketing mix is carried out as part of his Marketing studies. The study incorporates disciplines such as Brand awareness and Brand management in addition to Brand equity.

He works in the field of Brand management, focusing on Brand extension in particular. His research integrates issues of Quality and Product in his study of Advertising. His Econometrics study frequently draws connections to other fields, such as Statistics.

He most often published in these fields:

  • Marketing (39.37%)
  • Advertising (16.38%)
  • Econometrics (8.71%)

What were the highlights of his more recent work (between 2011-2021)?

  • Marketing (39.37%)
  • Advertising (16.38%)
  • Brand equity (5.92%)

In recent papers he was focusing on the following fields of study:

Donald R. Lehmann mainly focuses on Marketing, Advertising, Brand equity, Marketing research and Social psychology. In most of his Marketing studies, his work intersects topics such as Public relations. His work in Advertising tackles topics such as Quality which are related to areas like Profit impact of marketing strategy.

The concepts of his Brand equity study are interwoven with issues in Customer profitability, Brand management, Customer equity, Brand awareness and Product. His research in Marketing research intersects with topics in Marketing management, Brand switching, Stockout and Cognition. In his works, Donald R. Lehmann undertakes multidisciplinary study on Consumption and Consumer behaviour.

Between 2011 and 2021, his most popular works were:

  • The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (199 citations)
  • Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance (71 citations)
  • Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products: (64 citations)

In his most recent research, the most cited papers focused on:

  • Statistics
  • Marketing
  • Artificial intelligence

His scientific interests lie mostly in Marketing, Advertising, Consumer choice, Consumer behaviour and Calorie. Donald R. Lehmann performs multidisciplinary study on Marketing and Model testing in his works. His study in Advertising is interdisciplinary in nature, drawing from both Classical economics, Creativity, Active listening and Opinion leadership.

His biological study spans a wide range of topics, including Taste, Similarity, Sensory cue and Sensory system. In his study, Customer lifetime value is inextricably linked to Emerging technologies, which falls within the broad field of Consumer behaviour. His Brand awareness research integrates issues from Categorization, Corporate branding and Product.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden:

Eugene W. Anderson;Claes Fornell;Donald R. Lehmann.
Journal of Marketing (1994)

10383 Citations

Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller;Donald R. Lehmann.
Marketing Science (2006)

3182 Citations

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi;Donald R. Lehmann;Scott A. Neslin.
Journal of Marketing (2003)

1460 Citations

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:

Carl F. Mela;Sunil Gupta;Donald R. Lehmann.
Journal of Marketing Research (1997)

1176 Citations

The Role of Hubs in the Adoption Process

Jacob Goldenberg;Sangman Han;Donald R. Lehmann;Jae Weon Hong.
Journal of Marketing (2009)

836 Citations

Customers as assets

Sunil Gupta;Donald R. Lehmann.
Journal of Interactive Marketing (2003)

811 Citations

A Meta-Analysis of Applications of Diffusion Models:

Fareena Sultan;John U. Farley;Donald R. Lehmann.
Journal of Marketing Research (1990)

784 Citations

Entrenched Knowledge Structures and Consumer Response to New Products

C. Page Moreau;Donald R. Lehmann;Arthur B. Markman.
Journal of Marketing Research (2001)

733 Citations

How Advertising Affects Sales: Meta-Analysis of Econometric Results:

Gert Assmus;John U. Farley;Donald R. Lehmann.
Journal of Marketing Research (1984)

682 Citations

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Gavan J. Fitzsimons;Donald R. Lehmann.
Marketing Science (2004)

622 Citations

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