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Business and Management

D-Index
70
Citations
31467
World Ranking
297
National Ranking
139

Research.com Recognitions

  • 2020 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
  • 2019 - Fellow of the American Marketing Association
  • 2012 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Overview

Gerard J. Tellis is affiliated with the University of Southern California in the United States. Their research output spans a diverse set of topics within business, management, and accounting, with a focus on innovation, marketing, and technology-related fields.

The researcher has contributed extensively to main fields such as Business, Management and Accounting. Their work also delves into several subfields, including:

  • Economics and Econometrics
  • Sociology and Political Science
  • Computer Science Applications
  • Communication
  • Accounting

Their main research topics cover:

  • Digital Marketing and Social Media
  • Open Source Software Innovations
  • Innovation Diffusion and Forecasting
  • COVID-19 epidemiological studies
  • Consumer Behavior in Brand Consumption and Identification
  • Economic and Technological Innovation
  • Digital Platforms and Economics

Recent notable papers by Gerard J. Tellis include:

  • "Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests" (2023, Marketing Science)
  • "Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects" (2021, Journal of Marketing)
  • "Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement" (2020, Journal of Marketing)
  • "How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19" (2020, SSRN Electronic Journal)
  • "Why Did US Governors Delay Lockdowns Against COVID-19? Disease Penetration vs Learning, Cascades, and Political Polarization" (2020, SSRN Electronic Journal)

Frequent collaborators include:

  • Ashish Sood
  • Nitish Sood
  • Johann Füller
  • Christian Pescher
  • Deepa Chandrasekaran

Gerard J. Tellis has published regularly in several venues, with multiple works appearing in:

  • SSRN Electronic Journal
  • Journal of Public Policy & Marketing
  • Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Product Innovation Management

Their contributions have been recognized through awards including:

  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association (2020)
  • Fellow of the American Marketing Association (2019)
  • INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) (2012)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Best Publications

  • Organizing for radical product innovation: the overlooked role of willingness to cannibalize

    Rajesh K. Chandy;Gerard J. Tellis

  • The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

    Rajesh K. Chandy;Gerard J. Tellis

  • Research on Innovation: A Review and Agenda for Marketing Science

    John Hauser;Gerard J. Tellis;Abbie Griffin

  • Pioneer advantage: Marketing logic or marketing legend?

    Peter N. Golder;Gerard J. Tellis

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Stefan Stremersch;Gerard J. Tellis

  • Radical Innovation Across Nations: The Preeminence of Corporate Culture

    Gerard J. Tellis;Jaideep C. Prabhu;Rajesh K. Chandy

  • Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice:

    Gerard J. Tellis

  • The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales:

    Gerard J. Tellis

  • Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

    Seshadri Tirunillai;Gerard J. Tellis

  • Contextual and Temporal Components of Reference Price

    K. N. Rajendran;Gerard J. Tellis

  • Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation:

    Seshadri Tirunillai;Gerard J. Tellis

  • Technological Evolution and Radical Innovation

    Ashish Sood;Gerard J. Tellis

  • Effective Advertising: Understanding When, How, and Why Advertising Works

    Gerard J. Tellis

  • Beyond the Many Faces of Price: An Integration of Pricing Strategies:

    Gerard J. Tellis

  • The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

    Gerard J. Tellis;Stefan Stremersch;Eden Yin

  • Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices:

    Gerard J. Tellis;Gary J. Gaeth

  • First to Market, First to Fail? Real Causes of Enduring Market Leadership

    Gerard J. Tellis;P. N. Golder

  • Reklama a podpora prodeje

    Gerard J Tellis

  • How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

    Raj Sethuraman;Gerard J . Tellis;Richard A . Briesch

  • The Incumbent's Curse? Incumbency, Size and Radical Product Innovation

    Gerard J. Tellis;Rajesh K. Chandy

  • Pioneer Advantage: Marketing Logic or Marketing Legend?

    Gerard J. Tellis;Peter N. Golder

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Gerard J. Tellis;S. Stremersch

  • Diffusion of innovations

    Unknown

Frequent Co-Authors

Rajesh Chandy
Rajesh Chandy London Business School
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam
Deborah J. MacInnis
Deborah J. MacInnis University of Southern California
Jaideep Prabhu
Jaideep Prabhu University of Cambridge
Abbie Griffin
Abbie Griffin University of Utah
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Edward H. Ip
Edward H. Ip Wake Forest University
Tim Ambler
Tim Ambler London Business School
Jay Hauser
Jay Hauser University of California, Los Angeles

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