World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
70
Citations
31467
World Ranking
297
National Ranking
140

Gerard J. Tellis publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gerard J. Tellis sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 178 publications — 68th percentile

68% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Gerard J. Tellis D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gerard J. Tellis sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 70 D-Index — 90th percentile

90% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2020 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
  • 2019 - Fellow of the American Marketing Association
  • 2012 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Overview

Gerard J. Tellis is affiliated with the University of Southern California in the United States. Their research output spans a diverse set of topics within business, management, and accounting, with a focus on innovation, marketing, and technology-related fields.

The researcher has contributed extensively to main fields such as Business, Management and Accounting. Their work also delves into several subfields, including:

  • Economics and Econometrics
  • Sociology and Political Science
  • Computer Science Applications
  • Communication
  • Accounting

Their main research topics cover:

  • Digital Marketing and Social Media
  • Open Source Software Innovations
  • Innovation Diffusion and Forecasting
  • COVID-19 epidemiological studies
  • Consumer Behavior in Brand Consumption and Identification
  • Economic and Technological Innovation
  • Digital Platforms and Economics

Recent notable papers by Gerard J. Tellis include:

  • "Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests" (2023, Marketing Science)
  • "Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects" (2021, Journal of Marketing)
  • "Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement" (2020, Journal of Marketing)
  • "How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19" (2020, SSRN Electronic Journal)
  • "Why Did US Governors Delay Lockdowns Against COVID-19? Disease Penetration vs Learning, Cascades, and Political Polarization" (2020, SSRN Electronic Journal)

Frequent collaborators include:

  • Ashish Sood
  • Nitish Sood
  • Johann Füller
  • Christian Pescher
  • Deepa Chandrasekaran

Gerard J. Tellis has published regularly in several venues, with multiple works appearing in:

  • SSRN Electronic Journal
  • Journal of Public Policy & Marketing
  • Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Product Innovation Management

Their contributions have been recognized through awards including:

  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association (2020)
  • Fellow of the American Marketing Association (2019)
  • INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) (2012)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Best Publications

  • Organizing for radical product innovation: the overlooked role of willingness to cannibalize

    Rajesh K. Chandy;Gerard J. Tellis

  • The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

    Rajesh K. Chandy;Gerard J. Tellis

  • Research on Innovation: A Review and Agenda for Marketing Science

    John Hauser;Gerard J. Tellis;Abbie Griffin

  • Pioneer advantage: Marketing logic or marketing legend?

    Peter N. Golder;Gerard J. Tellis

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Stefan Stremersch;Gerard J. Tellis

  • Radical Innovation Across Nations: The Preeminence of Corporate Culture

    Gerard J. Tellis;Jaideep C. Prabhu;Rajesh K. Chandy

  • Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice:

    Gerard J. Tellis

  • The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales:

    Gerard J. Tellis

  • Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

    Seshadri Tirunillai;Gerard J. Tellis

  • Contextual and Temporal Components of Reference Price

    K. N. Rajendran;Gerard J. Tellis

  • Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation:

    Seshadri Tirunillai;Gerard J. Tellis

  • Technological Evolution and Radical Innovation

    Ashish Sood;Gerard J. Tellis

  • Effective Advertising: Understanding When, How, and Why Advertising Works

    Gerard J. Tellis

  • Beyond the Many Faces of Price: An Integration of Pricing Strategies:

    Gerard J. Tellis

  • The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

    Gerard J. Tellis;Stefan Stremersch;Eden Yin

  • Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices:

    Gerard J. Tellis;Gary J. Gaeth

  • First to Market, First to Fail? Real Causes of Enduring Market Leadership

    Gerard J. Tellis;P. N. Golder

  • Reklama a podpora prodeje

    Gerard J Tellis

  • How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

    Raj Sethuraman;Gerard J . Tellis;Richard A . Briesch

  • The Incumbent's Curse? Incumbency, Size and Radical Product Innovation

    Gerard J. Tellis;Rajesh K. Chandy

  • Pioneer Advantage: Marketing Logic or Marketing Legend?

    Gerard J. Tellis;Peter N. Golder

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Gerard J. Tellis;S. Stremersch

  • Diffusion of innovations

    Unknown

Frequent Co-Authors

Rajesh Chandy
Rajesh Chandy London Business School
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam
Deborah J. MacInnis
Deborah J. MacInnis University of Southern California
Jaideep Prabhu
Jaideep Prabhu University of Cambridge
Martin Spann
Martin Spann Ludwig-Maximilians-Universität München
Abbie Griffin
Abbie Griffin University of Utah
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Edward H. Ip
Edward H. Ip Wake Forest University
Jay Hauser
Jay Hauser University of California, Los Angeles

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