H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 72 Citations 33,738 149 World Ranking 85 National Ranking 4

Research.com Recognitions

Awards & Achievements

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Advertising
  • The Internet

The scientist’s investigation covers issues in Marketing, Customer retention, Customer relationship management, Customer lifetime value and Customer intelligence. His research investigates the connection with Marketing and areas like Advertising which intersect with concerns in Survey data collection. Specifically, his work in Customer retention is concerned with the study of Customer delight.

His study in Customer relationship management is interdisciplinary in nature, drawing from both Customer satisfaction, Marketing strategy and Consumer behaviour. Peter C. Verhoef focuses mostly in the field of Customer lifetime value, narrowing it down to topics relating to Customer equity and, in certain cases, Customer profitability. His work carried out in the field of Customer intelligence brings together such families of science as Customer to customer and Voice of the customer.

His most cited work include:

  • Customer engagement behavior : Theoretical foundations and research directions (1568 citations)
  • Customer Experience Creation: Determinants, Dynamics and Management Strategies (1475 citations)
  • Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (1076 citations)

What are the main themes of his work throughout his whole career to date?

His scientific interests lie mostly in Marketing, Advertising, Customer retention, Customer relationship management and Customer advocacy. His study in Marketing concentrates on Customer equity, Customer satisfaction, Customer lifetime value, Loyalty and Consumer behaviour. His Advertising study combines topics from a wide range of disciplines, such as Quality, Empirical research and Service.

His Customer retention research includes elements of Loyalty business model and Relationship marketing. As a part of the same scientific study, Peter C. Verhoef usually deals with the Customer relationship management, concentrating on Marketing strategy and frequently concerns with Digital marketing and Public relations. His is involved in several facets of Customer advocacy study, as is seen by his studies on Customer intelligence and Customer reference program.

He most often published in these fields:

  • Marketing (59.83%)
  • Advertising (23.58%)
  • Customer retention (18.34%)

What were the highlights of his more recent work (between 2015-2021)?

  • Marketing (59.83%)
  • Big data (4.80%)
  • Advertising (23.58%)

In recent papers he was focusing on the following fields of study:

Peter C. Verhoef focuses on Marketing, Big data, Advertising, Loyalty and Customer satisfaction. His study on Customer advocacy, Customer retention, Service and Consumer behaviour is often connected to Context as part of broader study in Marketing. He works mostly in the field of Customer advocacy, limiting it down to topics relating to Customer to customer and, in certain cases, Customer intelligence.

His Big data research incorporates themes from Knowledge management, Customer relationship management, Social media and Analytics, Data science. His biological study spans a wide range of topics, including Display advertising, Market segmentation, Online search and Purchasing. His Loyalty study deals with Loyalty business model intersecting with Brand equity, Equity and Equity capital markets.

Between 2015 and 2021, his most popular works were:

  • The Showrooming Phenomenon: It's More than Just About Price (108 citations)
  • Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (88 citations)
  • Digital Transformation: A Multidisciplinary Reflection and Research Agenda (86 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Advertising
  • The Internet

Peter C. Verhoef spends much of his time researching Advertising, Marketing, Loyalty, Big data and Customer satisfaction. His work on Permission marketing is typically connected to Personally identifiable information as part of general Advertising study, connecting several disciplines of science. He regularly links together related areas like Equity capital markets in his Marketing studies.

His research in Loyalty intersects with topics in Loyalty business model, Customer equity and Mobile marketing. His Customer satisfaction research incorporates elements of Market segmentation and Touchpoint. In his research on the topic of Customer advocacy, Customer intelligence, Conversion marketing, Voice of the customer, Customer engagement and Omnichannel is strongly related with Customer to customer.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Customer engagement behavior : Theoretical foundations and research directions

Jenny van Doorn;Katherine N. Lemon;Vikas Mittal;Stephan Nass.
Journal of Service Research (2010)

3144 Citations

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef;Katherine N. Lemon;A. Parasuraman;Anne Roggeveen.
Journal of Retailing (2009)

3130 Citations

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef.
Journal of Marketing (2003)

2138 Citations

From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing

Peter C. Verhoef;P.K. Kannan;J. Jeffrey Inman.
Journal of Retailing (2015)

1819 Citations

Challenges and opportunities in multichannel customer management

Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar.
Journal of Service Research (2006)

1412 Citations

Multichannel customer management: Understanding the research-shopper phenomenon

Peter C. Verhoef;Scott A. Neslin;Björn Vroomen.
International Journal of Research in Marketing (2007)

1120 Citations

Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft.
Journal of Service Research (2010)

1111 Citations

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Ruth N. Bolton;Katherine N. Lemo;Peter C. Verhoef;Katherine N. Lemon.
Social Science Research Network (2002)

1084 Citations

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Ruth N. Bolton;Katherine N. Lemon;Peter C. Verhoef.
Journal of the Academy of Marketing Science (2004)

1077 Citations

The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter

Peter C. Verhoef;Philip Hans Franses;Janny C. Hoekstra.
Journal of the Academy of Marketing Science (2002)

1035 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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