What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- The Internet
The scientist’s investigation covers issues in Marketing, Customer retention, Customer relationship management, Customer lifetime value and Customer intelligence.
His research investigates the connection with Marketing and areas like Advertising which intersect with concerns in Survey data collection.
Specifically, his work in Customer retention is concerned with the study of Customer delight.
His study in Customer relationship management is interdisciplinary in nature, drawing from both Customer satisfaction, Marketing strategy and Consumer behaviour.
Peter C. Verhoef focuses mostly in the field of Customer lifetime value, narrowing it down to topics relating to Customer equity and, in certain cases, Customer profitability.
His work carried out in the field of Customer intelligence brings together such families of science as Customer to customer and Voice of the customer.
His most cited work include:
- Customer engagement behavior : Theoretical foundations and research directions (1568 citations)
- Customer Experience Creation: Determinants, Dynamics and Management Strategies (1475 citations)
- Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (1076 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Advertising, Customer retention, Customer relationship management and Customer advocacy.
His study in Marketing concentrates on Customer equity, Customer satisfaction, Customer lifetime value, Loyalty and Consumer behaviour.
His Advertising study combines topics from a wide range of disciplines, such as Quality, Empirical research and Service.
His Customer retention research includes elements of Loyalty business model and Relationship marketing.
As a part of the same scientific study, Peter C. Verhoef usually deals with the Customer relationship management, concentrating on Marketing strategy and frequently concerns with Digital marketing and Public relations.
His is involved in several facets of Customer advocacy study, as is seen by his studies on Customer intelligence and Customer reference program.
He most often published in these fields:
- Marketing (59.83%)
- Advertising (23.58%)
- Customer retention (18.34%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (59.83%)
- Big data (4.80%)
- Advertising (23.58%)
In recent papers he was focusing on the following fields of study:
Peter C. Verhoef focuses on Marketing, Big data, Advertising, Loyalty and Customer satisfaction.
His study on Customer advocacy, Customer retention, Service and Consumer behaviour is often connected to Context as part of broader study in Marketing.
He works mostly in the field of Customer advocacy, limiting it down to topics relating to Customer to customer and, in certain cases, Customer intelligence.
His Big data research incorporates themes from Knowledge management, Customer relationship management, Social media and Analytics, Data science.
His biological study spans a wide range of topics, including Display advertising, Market segmentation, Online search and Purchasing.
His Loyalty study deals with Loyalty business model intersecting with Brand equity, Equity and Equity capital markets.
Between 2015 and 2021, his most popular works were:
- The Showrooming Phenomenon: It's More than Just About Price (108 citations)
- Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (88 citations)
- Digital Transformation: A Multidisciplinary Reflection and Research Agenda (86 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Advertising
- The Internet
Peter C. Verhoef spends much of his time researching Advertising, Marketing, Loyalty, Big data and Customer satisfaction.
His work on Permission marketing is typically connected to Personally identifiable information as part of general Advertising study, connecting several disciplines of science.
He regularly links together related areas like Equity capital markets in his Marketing studies.
His research in Loyalty intersects with topics in Loyalty business model, Customer equity and Mobile marketing.
His Customer satisfaction research incorporates elements of Market segmentation and Touchpoint.
In his research on the topic of Customer advocacy, Customer intelligence, Conversion marketing, Voice of the customer, Customer engagement and Omnichannel is strongly related with Customer to customer.
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