Peter C. Verhoef is affiliated with the University of Groningen in the Netherlands and specializes in Business, Management, and Accounting, with a primary focus on Marketing. Their scholarly output includes 38 publications in these fields, with significant contributions to several subfields: Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Management, Monitoring, Policy and Law.
Their recent research covers a variety of topics within consumer behavior and digital marketing. Key areas of focus include Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Platforms and Economics, Privacy, Security, and Data Protection, Digital Marketing and Social Media, and Customer Service Quality and Loyalty.
Notable recent publications by Peter C. Verhoef include:
Frequent co-authors collaborating with Peter C. Verhoef are:
Peter C. Verhoef publishes regularly in several academic journals. The main publication venues include:
In addition to journal articles, they have contributed to academic literature through book publications. One known title is "Creating Value with Data Analytics in Marketing: Mastering Data Science," published by the University of Groningen in 2022.
Their research achievements have been recognized by awards such as being named a Fellow of the European Marketing Academy (EMAC).
Katherine N. Lemon;Pieter C. Verhoef
Jenny van Doorn;Katherine N. Lemon;Vikas Mittal;Stephan Nass
Peter C. Verhoef;Katherine N. Lemon;A. Parasuraman;Anne Roggeveen
Peter C. Verhoef;Thijs Broekhuizen;Yakov Bart;Abhi Bhattacharya
Peter C. Verhoef;P.K. Kannan;J. Jeffrey Inman
Peter C. Verhoef
Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar
Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft
Peter C. Verhoef;Scott A. Neslin;Björn Vroomen
Ruth N. Bolton;Katherine N. Lemon;Peter C. Verhoef
Peter C. Verhoef;Philip Hans Franses;Janny C. Hoekstra
Ruth N. Bolton;Katherine N. Lemo;Peter C. Verhoef;Katherine N. Lemon
Peter S.H. Leeflang;Peter S.H. Leeflang;Peter C. Verhoef;Peter Dahlström;Tjark Freundt
Umut Konus;Peter C. Verhoef;Scott A. Neslin
Peter C. Verhoef;Peter S. H. Leeflang
Jenny van Doorn;Peter C. Verhoef
Peter C Verhoef;Fred Langerak
Peter C. Verhoef;Bas Donkers
Peter C. Verhoef;Philip Hans Franses;Janny C. Hoekstra
Jenny van Doorn;Katherine N. Lemon;Vikas Mittal;Doreen Pick
Peter C Verhoef;Harry Commandeur
Philip Hans Franses;Peter Verhoef;Janny Hoekstra
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