What is she best known for?
The fields of study she is best known for:
Her main research concerns Marketing, Customer advocacy, Customer retention, Customer intelligence and Customer to customer.
Her is involved in several facets of Marketing study, as is seen by her studies on Customer delight, Customer lifetime value, Voice of the customer, Customer satisfaction and Relationship marketing.
Her Customer lifetime value study frequently draws connections between related disciplines such as Customer equity.
Her Voice of the customer study deals with Customer reference program intersecting with Conversion marketing and Attitudinal analytics.
Her research in Customer satisfaction focuses on subjects like Service quality, which are connected to Process management.
Her research in Relationship marketing intersects with topics in Return on marketing investment and Return on equity.
Her most cited work include:
- Customer engagement behavior : Theoretical foundations and research directions (1568 citations)
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy (1535 citations)
- Customer Experience Creation: Determinants, Dynamics and Management Strategies (1475 citations)
What are the main themes of her work throughout her whole career to date?
Her primary areas of investigation include Marketing, Customer advocacy, Customer retention, Customer to customer and Customer intelligence.
Her Marketing study frequently draws connections to other fields, such as Advertising.
Her study focuses on the intersection of Customer advocacy and fields such as Loyalty business model with connections in the field of Customer engagement and Customer relationship management.
Katherine N. Lemon mostly deals with Customer profitability in her studies of Customer retention.
Katherine N. Lemon works mostly in the field of Customer to customer, limiting it down to topics relating to Customer reference program and, in certain cases, Conversion marketing, as a part of the same area of interest.
Her Customer intelligence research includes themes of Customer satisfaction and Process management.
She most often published in these fields:
- Marketing (74.07%)
- Customer advocacy (40.74%)
- Customer retention (39.51%)
What were the highlights of her more recent work (between 2014-2021)?
- Marketing (74.07%)
- Customer experience (3.70%)
- Customer advocacy (40.74%)
In recent papers she was focusing on the following fields of study:
Katherine N. Lemon mainly investigates Marketing, Customer experience, Customer advocacy, Perspective and Process management.
As part of one scientific family, Katherine N. Lemon deals mainly with the area of Marketing, narrowing it down to issues related to the Advertising, and often Excuse.
In her study, Service experience, Marketing strategy and Social environment is inextricably linked to Customer experience management, which falls within the broad field of Customer experience.
The various areas that Katherine N. Lemon examines in her Customer advocacy study include Customer to customer and Customer retention.
Her Process management study combines topics from a wide range of disciplines, such as Multidisciplinary approach, Service research, Service and Multiple stakeholder.
Her Customer intelligence research incorporates themes from Customer analytics, Customer delight, Customer satisfaction, Voice of the customer and Customer Service Assurance.
Between 2014 and 2021, her most popular works were:
- Understanding Customer Experience Throughout the Customer Journey (1113 citations)
- Gaining Customer Experience Insights That Matter (49 citations)
- How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service (36 citations)
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