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Barak Libai

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 31 2722 2571 10 9 70 11248

Barak Libai publications per year

The chart shows the history of publications by Barak Libai between 2000 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Barak Libai published across 26 years, from 2000 to 2025, averaging 2.8 papers a year. Output peaked at 12 publications in 2016. 4 of the 73 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 2000 to 2025. Vertical axis: number of publications, 0 to 12. Peak 12 publications in 2016. 2000: 2 publications 2001: 2 publications 2002: 3 publications 2003: 2 publications 2004: 3 publications 2005: 2 publications 2006: 3 publications 2007: 2 publications 2008: 0 publications 2009: 5 publications 2010: 4 publications 2011: 5 publications 2012: 3 publications 2013: 4 publications 2014: 0 publications 2015: 1 publication 2016: 12 publications 2017: 2 publications 2018: 4 publications 2019: 3 publications 2020: 3 publications 2021: 2 publications 2022: 2 publications 2023: 0 publications 2024: 2 publications 2025: 2 publications
2000 2025

73 publications in total across all disciplines

View publications per year as a table
Barak Libai: publications per year, 2000 to 2025
Year Publications
2000 2
2001 2
2002 3
2003 2
2004 3
2005 2
2006 3
2007 2
2008 0
2009 5
2010 4
2011 5
2012 3
2013 4
2014 0
2015 1
2016 12
2017 2
2018 4
2019 3
2020 3
2021 2
2022 2
2023 0
2024 2
2025 2
Total 73
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Barak Libai publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Barak Libai sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 70–74 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 70 publications — 7th percentile

7% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80 70
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Barak Libai D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Barak Libai sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 31 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 31 D-Index — 10th percentile

10% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159 31
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Barak Libai is affiliated with Reichman University in Israel and has contributed extensively to research in the fields of Business, Management, and Accounting as well as Social Sciences. Their work focuses primarily on Marketing, Sociology and Political Science, Strategy and Management, Statistical and Nonlinear Physics, and Artificial Intelligence.

Their research themes include the following topics:

  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Digital Platforms and Economics
  • AI in Service Interactions
  • Auction Theory and Applications

Barak Libai has authored several recent papers, which include:

  • Brave New World? On AI and the Management of Customer Relationships (2020), published in the Journal of Interactive Marketing
  • Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy (2024), published in SSRN Electronic Journal
  • Influencer marketing unlocked: Understanding the value chains driving the creator economy (2025), published in the Journal of the Academy of Marketing Science

Frequent co-authors collaborating with Barak Libai are:

  • Eitan Muller
  • Ana Babić Rosario
  • Michael Haenlein
  • Verena Schoenmueller
  • Yakov Bart

Barak Libai's work has appeared repeatedly in leading venues such as:

  • International Journal of Research in Marketing
  • SSRN Electronic Journal
  • Journal of the Academy of Marketing Science
  • Journal of Interactive Marketing

Best Publications

  • Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Customer-to-customer interactions: Broadening the scope of word of mouth research

    Barak Libai;Ruth Bolton;Marnix S. Bügel;Ko de Ruyter

  • The Firm's Management of Social Interactions

    David Godes;Dina Mayzlin;Yubo Chen;Sanjiv Das

  • Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

    Barak Libai;Eitan Muller;Leon Recanati;Moshe Givon

  • Customer Referral Management: Optimal Reward Programs

    Eyal Biyalogorsky;Eitan Gerstner;Barak Libai

  • Social Effects on Customer Retention

    Irit Nitzan;Barak Libai

  • Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness

    John E. Hogan;Katherine N. Lemon;Barak Libai

  • What Is the True Value of a Lost Customer

    John E. Hogan;Katherine N. Lemon;Barak Libai

  • Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

    Barak Libai;Eitan Muller;Renana Peres

  • Brave New World? On AI and the Management of Customer Relationships

    Barak Libai;Yakov Bart;Sonja Gensler;Charles F. Hofacker

  • The chilling effects of network externalities

    Jacob Goldenberg;Barak Libai;Eitan Muller;Eitan Muller

  • The NPV of bad news

    Jacob Goldenberg;Barak Libai;Sarit Moldovan;Eitan Muller;Eitan Muller

  • From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

    Tal Garber;Jacob Goldenberg;Barak Libai;Eitan Muller

  • In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

    Eva Ascarza;Scott A. Neslin;Oded Netzer;Zachery Anderson

  • The Diffusion of Services

    Barak Libai;Eitan Muller;Renana Peres

  • Marketing Percolation

    J. Goldenberg;B. Libai;S. Solomon;N. Jan

  • Toward an Individual Customer Profitability Model A Segment-Based Approach

    Barak Libai;Das Narayandas;Clive Humby

  • Setting Referral Fees in Affiliate Marketing

    Barak Libai;Eyal Biyalogorsky;Eitan Gerstner

  • Targeting Revenue Leaders for a New Product.

    Michael Haenlein;Barak Libai

Frequent Co-Authors

Eitan Muller
Eitan Muller New York University
Peter S. Fader
Peter S. Fader University of Pennsylvania
Foster Provost
Foster Provost New York University
Michael Haenlein
Michael Haenlein ESCP Europe, France
Katherine N. Lemon
Katherine N. Lemon Boston College
Scott A. Neslin
Scott A. Neslin Dartmouth College
Sanjiv Ranjan Das
Sanjiv Ranjan Das Santa Clara University
Charles F. Hofacker
Charles F. Hofacker Florida State University
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Chrysanthos Dellarocas
Chrysanthos Dellarocas Boston University

External Links

Personal website of Barak Libai Google Scholar page

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Publications: 21

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V Kumar

V Kumar

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Peter C. Verhoef

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Publications: 19

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Enhong Chen

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