World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
11248
World Ranking
2721
National Ranking
10

Overview

Barak Libai is affiliated with Reichman University in Israel and has contributed extensively to research in the fields of Business, Management, and Accounting as well as Social Sciences. Their work focuses primarily on Marketing, Sociology and Political Science, Strategy and Management, Statistical and Nonlinear Physics, and Artificial Intelligence.

Their research themes include the following topics:

  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Digital Platforms and Economics
  • AI in Service Interactions
  • Auction Theory and Applications

Barak Libai has authored several recent papers, which include:

  • Brave New World? On AI and the Management of Customer Relationships (2020), published in the Journal of Interactive Marketing
  • Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy (2024), published in SSRN Electronic Journal
  • Influencer marketing unlocked: Understanding the value chains driving the creator economy (2025), published in the Journal of the Academy of Marketing Science

Frequent co-authors collaborating with Barak Libai are:

  • Eitan Muller
  • Ana Babić Rosario
  • Michael Haenlein
  • Verena Schoenmueller
  • Yakov Bart

Barak Libai's work has appeared repeatedly in leading venues such as:

  • International Journal of Research in Marketing
  • SSRN Electronic Journal
  • Journal of the Academy of Marketing Science
  • Journal of Interactive Marketing

Best Publications

  • Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Customer-to-customer interactions: Broadening the scope of word of mouth research

    Barak Libai;Ruth Bolton;Marnix S. Bügel;Ko de Ruyter

  • The Firm's Management of Social Interactions

    David Godes;Dina Mayzlin;Yubo Chen;Sanjiv Das

  • Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

    Barak Libai;Eitan Muller;Leon Recanati;Moshe Givon

  • Customer Referral Management: Optimal Reward Programs

    Eyal Biyalogorsky;Eitan Gerstner;Barak Libai

  • Social Effects on Customer Retention

    Irit Nitzan;Barak Libai

  • Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness

    John E. Hogan;Katherine N. Lemon;Barak Libai

  • What Is the True Value of a Lost Customer

    John E. Hogan;Katherine N. Lemon;Barak Libai

  • Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

    Jacob Goldenberg;Barak Libai;Eitan Muller

  • Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

    Barak Libai;Eitan Muller;Renana Peres

  • Brave New World? On AI and the Management of Customer Relationships

    Barak Libai;Yakov Bart;Sonja Gensler;Charles F. Hofacker

  • The chilling effects of network externalities

    Jacob Goldenberg;Barak Libai;Eitan Muller;Eitan Muller

  • The NPV of bad news

    Jacob Goldenberg;Barak Libai;Sarit Moldovan;Eitan Muller;Eitan Muller

  • From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

    Tal Garber;Jacob Goldenberg;Barak Libai;Eitan Muller

  • In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

    Eva Ascarza;Scott A. Neslin;Oded Netzer;Zachery Anderson

  • The Diffusion of Services

    Barak Libai;Eitan Muller;Renana Peres

  • Marketing Percolation

    J. Goldenberg;B. Libai;S. Solomon;N. Jan

  • Toward an Individual Customer Profitability Model A Segment-Based Approach

    Barak Libai;Das Narayandas;Clive Humby

  • Setting Referral Fees in Affiliate Marketing

    Barak Libai;Eyal Biyalogorsky;Eitan Gerstner

  • Targeting Revenue Leaders for a New Product.

    Michael Haenlein;Barak Libai

Frequent Co-Authors

Eitan Muller
Eitan Muller New York University
Peter S. Fader
Peter S. Fader University of Pennsylvania
Foster Provost
Foster Provost New York University
Katherine N. Lemon
Katherine N. Lemon Boston College
Scott A. Neslin
Scott A. Neslin Dartmouth College
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Sanjiv Ranjan Das
Sanjiv Ranjan Das Santa Clara University
Charles F. Hofacker
Charles F. Hofacker Florida State University
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Chrysanthos Dellarocas
Chrysanthos Dellarocas Boston University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management in the USA opens doors to a variety of online degrees tailored to your career goals. Students looking for flexibility and speed can benefit from popular options such as the fast track degree, which lets you complete your program quicker while maintaining a quality curriculum.

If your interests align with healthcare, consider the accelerated healthcare administration degree online. This pathway prepares you for leadership roles in the ever-growing healthcare sector.

For those drawn to the construction industry, a best 2 year construction management degree online provides a focused, practical education to fast-track your entrance into management positions within construction.

Budget-conscious learners can also find reputable programs by exploring the online business degree options at the most affordable colleges. These programs allow you to build critical business skills without putting undue strain on your finances.

Best Scientists Citing Barak Libai

Trending Scientists

Recently Published Articles