World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
37
Citations
8368
World Ranking
6147
National Ranking
241

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Stefan Stremersch is affiliated with Erasmus University Rotterdam in the Netherlands. Their research primarily focuses on fields within Business, Management, and Accounting, with particular attention to Marketing, Sociology and Political Science, Management of Technology and Innovation, Strategy and Management, and Economics and Econometrics.

The main topics covered in their work include:

  • Digital Marketing and Social Media
  • Consumer Market Behavior and Pricing
  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Finance and Governance
  • Innovation and Knowledge Management
  • Management and Marketing Education
  • Consumer Retail Behavior Studies

Stremersch has published extensively in several academic journals. Frequent publication venues include:

  • International Journal of Research in Marketing
  • Journal of Marketing
  • Journal of the Academy of Marketing Science
  • SSRN Electronic Journal
  • Journal of Marketing Research

Some of the recent papers authored or coauthored by Stremersch are:

  • "The value of context-specific studies for marketing" (2022), Journal of the Academy of Marketing Science
  • "Grassroots innovation success: The role of self-determination and leadership style" (2021), International Journal of Research in Marketing
  • "The Study of Important Marketing Issues: Reflections" (2020), International Journal of Research in Marketing

Other recent relevant papers from their network include:

  • "The Rise of New Technologies in Marketing: A Framework and Outlook" (2021), Journal of Marketing
  • "The Impact of Informational and Emotional Television Ad Content on Online Search and Sales" (2020), Journal of Marketing Research

Frequent collaborators with whom Stremersch has coauthored multiple publications are:

  • Nuno Camacho
  • Vardit Landsman
  • Joseph Korkames
  • Ivan A. Guitart
  • Russell S. Winer

They have received recognition as a Fellow of the European Marketing Academy (EMAC).

Best Publications

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Stefan Stremersch;Gerard J. Tellis

  • The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

    Gerard J. Tellis;Stefan Stremersch;Eden Yin

  • Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

    Benedict G.C. Dellaert;Stefan Stremersch

  • Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

    Christophe Van den Bulte;Stefan Stremersch

  • The Quest for Citations: Drivers of Article Impact

    Stefan Stremersch;Isabel Verniers;Peter C. Verhoef

  • The purchasing of full-service contracts: An exploratory study within the industrial maintenance market

    Stefan Stremersch;Stefan Wuyts;Ruud T Frambach

  • Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

    Stefan Wuyts;Shantanu Dutta;Stefan Stremersch

  • Vertical marketing systems for complex products: A triadic perspective

    Stefan Wuyts;Stefan Stremersch;Christophe Van Den Bulte;Philip Hans Franses

  • Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

    Vardit Landsman;Stefan Stremersch

  • Understanding and managing international growth of new products

    Stefan Stremersch;Stefan Stremersch;Gerard J. Tellis

  • Indirect Network Effects in New Product Growth

    Stefan Stremersch;Gerard J. Tellis;Philip Hans Franses;Jeroen L.G. Binken

  • Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

    Stefan Stremersch;Walter Van Dyck

  • The Rise of New Technologies in Marketing: A Framework and Outlook

    Unknown

  • The Effect of Superstar Software on Hardware Sales in System Markets

    Jeroen L.G . Binken;Stefan Stremersch

  • The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

    Sriram Venkataraman;Stefan Stremersch

  • Customizing complex products: When should the vendor take control?

    Mrinal Ghosh;Shantanu Dutta;Stefan Stremersch

  • Buying Modular Systems in Technology-Intensive Markets:

    Stefan Stremersch;Allen M. Weiss;Benedict G.C. Dellaert;Ruud T. Frambach

  • From academic research to marketing practice: Exploring the marketing science value chain

    John H. Roberts;Ujwal Kayande;Stefan Stremersch;Stefan Stremersch

  • Unraveling Scientific Impact : Citation Types in Marketing Journals

    Stefan Stremersch;Stefan Stremersch;Nuno Camacho;Sofie Vanneste;Isabel Verniers

  • Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

    Stefan Stremersch;Peter C. Verhoef

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Gerard J. Tellis;S. Stremersch

  • Understanding and Managing International Growth of New Products

    Gerard J. Tellis;S. Stremersch

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Pursuing Social Sciences and Humanities in the USA opens up a wealth of flexible study options and career paths. Students can now benefit from online masters programs that deliver advanced knowledge and skills in just one year, making it easier to balance further study with professional commitments.

Those interested in faster undergraduate credentials may consider 2 year accelerated bachelor degrees. These enable you to quickly enter the job market or move on to graduate study.

For students passionate about social work, there are most affordable msw programs online, which allow you to learn core social work practices while managing costs. Additionally, those wanting to specialize in behavioral analysis can look into bcba school online programs, which provide the required preparation for board certification.

Online pathways help students overcome geographic and financial limitations, making a diverse range of careers in social sciences and humanities more accessible than ever.

Best Scientists Citing Stefan Stremersch

Trending Scientists

Recently Published Articles