What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Advertising
His primary scientific interests are in Marketing, New product development, Waterfall, Industrial organization and Phenomenon.
His studies deal with areas such as Balance, Product design and Field as well as Marketing.
His New product development study incorporates themes from Network effect, Microeconomics, Quality function deployment and Affect.
His Industrial organization research incorporates themes from Profitability index, Knowledge transfer and Conceptual framework.
Stefan Stremersch integrates many fields, such as Phenomenon and engineering, in his works.
He works mostly in the field of Economic geography, limiting it down to topics relating to Diffusion of innovations and, in certain cases, Gompertz function, Bass diffusion model, Index and Emotional contagion, as a part of the same area of interest.
His most cited work include:
- Strategic Bundling of Products and Prices: A New Synthesis for Marketing (557 citations)
- Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (345 citations)
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness (316 citations)
What are the main themes of his work throughout his whole career to date?
Stefan Stremersch mostly deals with Marketing, Public relations, Public policy, Scientometrics and New product development.
His studies in Marketing integrate themes in fields like Advertising and Affect.
The various areas that Stefan Stremersch examines in his Public relations study include Test, Services marketing and Influencer marketing.
His work focuses on many connections between Scientometrics and other disciplines, such as Sample, that overlap with his field of interest in Finance.
His New product development research includes elements of Industrial organization, Econometrics and Economy.
His work deals with themes such as Key and Product, which intersect with Marketing science.
He most often published in these fields:
- Marketing (66.89%)
- Public relations (18.92%)
- Public policy (14.19%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (66.89%)
- Advertising (11.49%)
- Scientometrics (14.86%)
In recent papers he was focusing on the following fields of study:
Stefan Stremersch mainly focuses on Marketing, Advertising, Scientometrics, Incentive and School health.
His Marketing research incorporates elements of Competition and Key.
His Competition research includes themes of Endogeneity, Distributed lag and Face.
His work on Television advertising is typically connected to Purchase funnel and Automotive industry as part of general Advertising study, connecting several disciplines of science.
His biological study spans a wide range of topics, including Marketing research, Marketing mix, Product and Opinion leadership.
His Conceptual framework research is multidisciplinary, incorporating elements of Advertising campaign and Scale.
Between 2015 and 2021, his most popular works were:
- Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity (10 citations)
- Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity (7 citations)
- Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity (7 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Advertising
- Social psychology
Stefan Stremersch spends much of his time researching Marketing, Advertising, Marketing science, Funnel and Ambiguity.
He undertakes interdisciplinary study in the fields of Marketing and Drug Contraindications through his research.
His work deals with themes such as Market share, Empirical research and Short run, which intersect with Advertising.
Stefan Stremersch frequently studies issues relating to Key and Marketing science.
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