Michael Haenlein

Best Publications

• Users of the world, unite! The challenges and opportunities of Social Media

  Andreas M. Kaplan;Michael Haenlein

  30016
  Citations

• Digital Transformation: A Multidisciplinary Reflection and Research Agenda

  Peter C. Verhoef;Thijs Broekhuizen;Yakov Bart;Abhi Bhattacharya

  4088
  Citations

• An empirical comparison of the efficacy of covariance-based and variance-based SEM

  Werner Reinartz;Werner Reinartz;Michael Haenlein;Jörg Henseler

  3837
  Citations

• Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

  Andreas M. Kaplan;Michael Haenlein

  2931
  Citations

• A Beginner's Guide to Partial Least Squares Analysis

  Michael Haenlein;Andreas M. Kaplan

  2657
  Citations

• A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence:

  Michael Haenlein;Andreas Kaplan

  2338
  Citations

• Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

  Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

  1180
  Citations

• Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

  Andreas M. Kaplan;Michael Haenlein

  827
  Citations

• The early bird catches the news: Nine things you should know about micro-blogging

  Andreas M. Kaplan;Michael Haenlein

  739
  Citations

• The fairyland of Second Life: Virtual social worlds and how to use them

  Andreas M. Kaplan;Michael Haenlein

  730
  Citations

• Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.:

  Michael Haenlein;Ertan Anadol;Tyler Farnsworth;Harry Hugo

  481
  Citations

• Social media: back to the roots and back to the future

  Andreas M. Kaplan;Michael Haenlein

  422
  Citations

• Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

  Andreas M. Kaplan;Michael Haenlein

  331
  Citations

• The merchants of meta: A research agenda to understand the future of retailing in the metaverse

  Unknown

  306
  Citations

• How artificial intelligence will affect the future of retailing

  Abhijit Guha;Dhruv Grewal;Praveen K. Kopalle;Michael Haenlein

  279
  Citations

• A Model to Determine Customer Lifetime Value in a Retail Banking Context

  Michael Haenlein;Andreas M. Kaplan;Anemone J. Beeser

  202
  Citations

• An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

  Werner J. Reinartz;Michael Haenlein;Jörg Henseler;Jörg Henseler

  199
  Citations

• Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

  Michael Haenlein;Andreas M. Kaplan;Detlef Schoder

  188
  Citations

• Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”

  Andreas M. Kaplan;Michael Haenlein

  165
  Citations

• The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

  Andreas M. Kaplan;Michael Haenlein

  159
  Citations