Michael Haenlein publications per year

The chart shows the history of publications by Michael Haenlein between 2004 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Michael Haenlein published across 22 years, from 2004 to 2025, averaging 4 papers a year. Output peaked at 11 publications in 2009. 12 of the 88 publications appeared in the last two years.

No. of publications

2 4 6 8 10

2004 2025

88 publications in total across all disciplines

View publications per year as a table

Michael Haenlein: publications per year, 2004 to 2025
Year	Publications
2004	2
2005	0
2006	3
2007	3
2008	2
2009	11
2010	3
2011	10
2012	4
2013	5
2014	1
2015	3
2016	1
2017	2
2018	2
2019	5
2020	5
2021	11
2022	2
2023	1
2024	6
2025	6
Total	88

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Michael Haenlein publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Michael Haenlein sits on this spectrum.

No. of scientists

25 50 75 100

35–39 publications 436+

This scientist: 75 publications — 9th percentile

9% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table

Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications	Scientists	This scientist
35–39	2
40–44	2
45–49	5
50–54	20
55–59	39
60–64	66
65–69	52
70–74	80
75–79	83	75
80–84	116
85–89	94
90–94	111
95–99	122
100–104	104
105–109	113
110–114	96
115–119	97
120–124	112
125–129	93
130–134	79
135–139	69
140–144	80
145–149	81
150–154	85
155–159	50
160–164	74
165–169	61
170–174	40
175–179	44
180–184	47
185–189	59
190–194	35
195–199	37
200–204	49
205–209	48
210–214	34
215–219	31
220–224	37
225–229	34
230–234	25
235–239	28
240–244	34
245–249	28
250–254	23
255–259	22
260–264	11
265–269	16
270–274	23
275–279	12
280–284	16
285–289	10
290–294	12
295–299	12
300–304	8
305–309	13
310–314	13
315–319	6
320–324	10
325–329	9
330–334	7
335–339	10
340–344	10
345–349	7
350–354	4
355–359	10
360–364	3
365–369	7
370–374	2
375–379	8
380–384	4
385–389	5
390–394	5
395–399	2
400–404	2
405–409	4
410–414	3
415–419	2
420–424	5
425–429	3
430–434	1
435	1
436+	100

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Michael Haenlein D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Michael Haenlein sits on this spectrum.

No. of scientists

50 100 150

30 D-Index 89+

This scientist: 41 D-Index — 50th percentile

50% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table

Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index	Scientists	This scientist
30	156
31	159
32	171
33	161
34	135
35	124
36	114
37	111
38	103
39	89
40	81
41	97	41
42	80
43	69
44	68
45	63
46	54
47	69
48	50
49	58
50	54
51	62
52	54
53	43
54	49
55	35
56	40
57	44
58	34
59	29
60	48
61	32
62	30
63	22
64	22
65	19
66	20
67	18
68	17
69	21
70	20
71	19
72	14
73	10
74	16
75	24
76	13
77	19
78	8
79	6
80	4
81	12
82	7
83	7
84	6
85	10
86	4
87	11
88	6
89+	96

Download as CSV

Best Publications

Users of the world, unite! The challenges and opportunities of Social Media

Andreas M. Kaplan;Michael Haenlein

30016
Citations
Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef;Thijs Broekhuizen;Yakov Bart;Abhi Bhattacharya

4088
Citations
An empirical comparison of the efficacy of covariance-based and variance-based SEM

Werner Reinartz;Werner Reinartz;Michael Haenlein;Jörg Henseler

3837
Citations
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Andreas M. Kaplan;Michael Haenlein

2931
Citations
A Beginner's Guide to Partial Least Squares Analysis

Michael Haenlein;Andreas M. Kaplan

2657
Citations
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence:

Michael Haenlein;Andreas Kaplan

2338
Citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

1180
Citations
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Andreas M. Kaplan;Michael Haenlein

827
Citations
The early bird catches the news: Nine things you should know about micro-blogging

Andreas M. Kaplan;Michael Haenlein

739
Citations
The fairyland of Second Life: Virtual social worlds and how to use them

Andreas M. Kaplan;Michael Haenlein

730
Citations
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.:

Michael Haenlein;Ertan Anadol;Tyler Farnsworth;Harry Hugo

481
Citations
Social media: back to the roots and back to the future

Andreas M. Kaplan;Michael Haenlein

422
Citations
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

Andreas M. Kaplan;Michael Haenlein

331
Citations
The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Unknown

306
Citations
How artificial intelligence will affect the future of retailing

Abhijit Guha;Dhruv Grewal;Praveen K. Kopalle;Michael Haenlein

279
Citations
A Model to Determine Customer Lifetime Value in a Retail Banking Context

Michael Haenlein;Andreas M. Kaplan;Anemone J. Beeser

202
Citations
An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

Werner J. Reinartz;Michael Haenlein;Jörg Henseler;Jörg Henseler

199
Citations
Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

Michael Haenlein;Andreas M. Kaplan;Detlef Schoder

188
Citations
Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”

Andreas M. Kaplan;Michael Haenlein

165
Citations
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

Andreas M. Kaplan;Michael Haenlein

159
Citations

Frequent Co-Authors

Jörg Henseler University of Twente

Werner Reinartz University of Cologne

Barak Libai Reichman University

Bernd Skiera Goethe University Frankfurt

Edward C. Malthouse Northwestern University

Ajay K. Kohli Georgia Institute of Technology

Peter C. Verhoef University of Groningen

External Links

Personal website of Michael Haenlein Google Scholar page

If you think any of the details on this page are incorrect, let us know.

D-Index	Scientists	This scientist
30	156
31	159
32	171
33	161
34	135
35	124
36	114
37	111
38	103
39	89
40	81
41	97	41
42	80
43	69
44	68
45	63
46	54
47	69
48	50
49	58
50	54
51	62
52	54
53	43
54	49
55	35
56	40
57	44
58	34
59	29
60	48
61	32
62	30
63	22
64	22
65	19
66	20
67	18
68	17
69	21
70	20
71	19
72	14
73	10
74	16
75	24
76	13
77	19
78	8
79	6
80	4
81	12
82	7
83	7
84	6
85	10
86	4
87	11
88	6
89+	96

D-Index	Scientists	This scientist
30	156
31	159
32	171
33	161
34	135
35	124
36	114
37	111
38	103
39	89
40	81
41	97	41
42	80
43	69
44	68
45	63
46	54
47	69
48	50
49	58
50	54
51	62
52	54
53	43
54	49
55	35
56	40
57	44
58	34
59	29
60	48
61	32
62	30
63	22
64	22
65	19
66	20
67	18
68	17
69	21
70	20
71	19
72	14
73	10
74	16
75	24
76	13
77	19
78	8
79	6
80	4
81	12
82	7
83	7
84	6
85	10
86	4
87	11
88	6
89+	96

Michael Haenlein

D-Index & Metrics

Michael Haenlein publications per year

Michael Haenlein publication distribution in Business and Management in 2026

Michael Haenlein D-index placement in Business and Management in 2026

Best Publications

Users of the world, unite! The challenges and opportunities of Social Media

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

A Beginner's Guide to Partial Least Squares Analysis

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence:

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

The early bird catches the news: Nine things you should know about micro-blogging

The fairyland of Second Life: Virtual social worlds and how to use them

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.:

Social media: back to the roots and back to the future

Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

How artificial intelligence will affect the future of retailing

A Model to Determine Customer Lifetime Value in a Retail Banking Context

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”

The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

Frequent Co-Authors

External Links

Best Scientists Citing Michael Haenlein

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D-Index	Scientists	This scientist
30	156
31	159
32	171
33	161
34	135
35	124
36	114
37	111
38	103
39	89
40	81
41	97	41
42	80
43	69
44	68
45	63
46	54
47	69
48	50
49	58
50	54
51	62
52	54
53	43
54	49
55	35
56	40
57	44
58	34
59	29
60	48
61	32
62	30
63	22
64	22
65	19
66	20
67	18
68	17
69	21
70	20
71	19
72	14
73	10
74	16
75	24
76	13
77	19
78	8
79	6
80	4
81	12
82	7
83	7
84	6
85	10
86	4
87	11
88	6
89+	96