Michael Haenlein

Michael Haenlein publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Michael Haenlein sits on this spectrum.

Michael Haenlein D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Michael Haenlein sits on this spectrum.

Best Publications

• Users of the world, unite! The challenges and opportunities of Social Media

  Andreas M. Kaplan;Michael Haenlein

  30016
  Citations

• Digital Transformation: A Multidisciplinary Reflection and Research Agenda

  Peter C. Verhoef;Thijs Broekhuizen;Yakov Bart;Abhi Bhattacharya

  4088
  Citations

• An empirical comparison of the efficacy of covariance-based and variance-based SEM

  Werner Reinartz;Werner Reinartz;Michael Haenlein;Jörg Henseler

  3837
  Citations

• Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

  Andreas M. Kaplan;Michael Haenlein

  2931
  Citations

• A Beginner's Guide to Partial Least Squares Analysis

  Michael Haenlein;Andreas M. Kaplan

  2657
  Citations

• A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence:

  Michael Haenlein;Andreas Kaplan

  2338
  Citations

• Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

  Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

  1180
  Citations

• Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

  Andreas M. Kaplan;Michael Haenlein

  827
  Citations

• The early bird catches the news: Nine things you should know about micro-blogging

  Andreas M. Kaplan;Michael Haenlein

  739
  Citations

• The fairyland of Second Life: Virtual social worlds and how to use them

  Andreas M. Kaplan;Michael Haenlein

  730
  Citations

• Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.:

  Michael Haenlein;Ertan Anadol;Tyler Farnsworth;Harry Hugo

  481
  Citations

• Social media: back to the roots and back to the future

  Andreas M. Kaplan;Michael Haenlein

  422
  Citations

• Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

  Andreas M. Kaplan;Michael Haenlein

  331
  Citations

• The merchants of meta: A research agenda to understand the future of retailing in the metaverse

  Unknown

  306
  Citations

• How artificial intelligence will affect the future of retailing

  Abhijit Guha;Dhruv Grewal;Praveen K. Kopalle;Michael Haenlein

  279
  Citations

• A Model to Determine Customer Lifetime Value in a Retail Banking Context

  Michael Haenlein;Andreas M. Kaplan;Anemone J. Beeser

  202
  Citations

• An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

  Werner J. Reinartz;Michael Haenlein;Jörg Henseler;Jörg Henseler

  199
  Citations

• Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

  Michael Haenlein;Andreas M. Kaplan;Detlef Schoder

  188
  Citations

• Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”

  Andreas M. Kaplan;Michael Haenlein

  165
  Citations

• The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

  Andreas M. Kaplan;Michael Haenlein

  159
  Citations