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Bernd Skiera

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 47 1136 1056 39 39 257 13305

Bernd Skiera publications per year

The chart shows the history of publications by Bernd Skiera between 1993 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Bernd Skiera published across 33 years, from 1993 to 2025, averaging 9 papers a year. Output peaked at 28 publications in 2010. 16 of the 298 publications appeared in the last two years.

No. of publications
5 10 15 20 25
Bar chart. Horizontal axis: year, 1993 to 2025. Vertical axis: number of publications, 0 to 28. Peak 28 publications in 2010. 1993: 1 publication 1994: 0 publications 1995: 1 publication 1996: 13 publications 1997: 1 publication 1998: 2 publications 1999: 10 publications 2000: 5 publications 2001: 1 publication 2002: 6 publications 2003: 5 publications 2004: 11 publications 2005: 10 publications 2006: 11 publications 2007: 6 publications 2008: 7 publications 2009: 13 publications 2010: 28 publications 2011: 26 publications 2012: 24 publications 2013: 18 publications 2014: 14 publications 2015: 7 publications 2016: 4 publications 2017: 8 publications 2018: 7 publications 2019: 1 publication 2020: 16 publications 2021: 8 publications 2022: 7 publications 2023: 11 publications 2024: 11 publications 2025: 5 publications
1993 2025

298 publications in total across all disciplines

View publications per year as a table
Bernd Skiera: publications per year, 1993 to 2025
Year Publications
1993 1
1994 0
1995 1
1996 13
1997 1
1998 2
1999 10
2000 5
2001 1
2002 6
2003 5
2004 11
2005 10
2006 11
2007 6
2008 7
2009 13
2010 28
2011 26
2012 24
2013 18
2014 14
2015 7
2016 4
2017 8
2018 7
2019 1
2020 16
2021 8
2022 7
2023 11
2024 11
2025 5
Total 298
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Bernd Skiera publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Bernd Skiera sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 255–259 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 257 publications — 87th percentile

87% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22 257
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Bernd Skiera D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Bernd Skiera sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 47 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 47 D-Index — 63rd percentile

63% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69 47
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Bernd Skiera is affiliated with Goethe University Frankfurt in Germany and has contributed extensively to the fields of business, management, and social sciences. Their research spans multiple topics, with a particular focus on consumer market behavior, digital platforms, privacy, and public health-related issues.

The main fields of study for Bernd Skiera include:

  • Business, Management and Accounting
  • Social Sciences

Within these broader fields, their work delves into several subfields such as:

  • Sociology and Political Science
  • Marketing
  • Strategy and Management
  • Artificial Intelligence
  • Health, Toxicology and Mutagenesis

The main research topics covered by Bernd Skiera include:

  • Consumer Market Behavior and Pricing
  • Digital Platforms and Economics
  • Privacy, Security, and Data Protection
  • Digital Marketing and Social Media
  • Climate Change and Health Impacts
  • COVID-19 and healthcare impacts
  • Consumer Behavior in Brand Consumption and Identification

Bernd Skiera has been a frequent contributor to a variety of academic venues, including:

  • SSRN Electronic Journal
  • International Journal of Research in Marketing
  • arXiv (Cornell University)
  • NIM Marketing Intelligence Review
  • Schmalenbach IMPULSE

The scientist has authored several recent papers, such as:

  • The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value (2020, International Journal of Research in Marketing)
  • Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths (2020, Scientific Reports)
  • Estimating Network Effects in Two-Sided Markets (2020, Journal of Management Information Systems)
  • Consumer Protection on Kickstarter (2020, Marketing Science)
  • Overwhelming targeting options: Selecting audience segments for online advertising (2023, International Journal of Research in Marketing)

Frequent co-authors collaborating with Bernd Skiera include:

  • Klaus M. Miller
  • Lukas Jürgensmeier
  • Lennart Kraft
  • Shunyao Yan
  • Rahul Kalippurayil Moozhipurath

Best Publications

  • The Impact of New Media on Customer Relationships

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler

  • Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

    Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

  • Measuring Consumers' Willingness to Pay at the Point of Purchase

    Klaus Wertenbroch;Bernd Skiera

  • Seeding Strategies for Viral Marketing: An Empirical Comparison

    Oliver Hinz;Bernd Skiera;Christian Barrot;Jan U. Becker

  • Referral Programs and Customer Value.

    Philipp Schmitt;Bernd Skiera;Christophe Van den Bulte

  • Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases

    Anja Lambrecht;Bernd Skiera

  • Internet-Based Virtual Stock Markets for Business Forecasting

    Martin Spann;Bernd Skiera

  • Dashboards as a Service: Why, What, How, and What Research Is Needed?

    Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe

  • Not All Fun and Games: Viral Marketing for Utilitarian Products:

    Christian Schulze;Lisa Schöler;Bernd Skiera

  • Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs

    Anja Lambrecht;Katja Seim;Bernd Skiera

  • Sourcing, filtering, and evaluating new product ideas: an empirical exploration of the performance of idea markets

    Arina Soukhoroukova;Martin Spann;Bernd Skiera

  • Customer equity: an integral part of financial reporting

    Thorsten Wiesel;Bernd Skiera;Julián Villanueva

  • Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

    Martin Spann;Bernd Skiera

  • Data‐driven services marketing in a connected world

    V. Kumar;Veena Chattaraman;Carmen Neghina;Bernd Skiera

  • Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

    Christian Schulze;Bernd Skiera;Thorsten Wiesel

  • Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

    Martin Spann;Bernd Skiera;Björn Schäfers

  • Measuring Consumer Willingness to Pay at the Point of Purchase

    Klaus Wertenbroch;Bernd Skiera

  • Mengenbezogene Preisdifferenzierung bei Dienstleistungen

    Bernd Skiera

  • Drivers of the Long Tail Phenomenon: An Empirical Analysis

    Oliver Hinz;Jochen Eckert;Bernd Skiera

  • Identification of Lead Users for Consumer Products via Virtual Stock Markets

    Martin Spann;Holger Ernst;Bernd Skiera;Jan Henrik Soll

  • Data analytics in a privacy-concerned world

    Jaap Wieringa;P.K. Kannan;Xiao Ma;Thomas Reutterer

  • Referral Programs and Customer Value

    Philipp Schmitt;Bernd Skiera;Christophe Van den Bulte

  • Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

    Anja Lambrecht;Katja Seim;Bernd Skiera

Frequent Co-Authors

Martin Spann
Martin Spann Ludwig-Maximilians-Universität München
Oliver Hinz
Oliver Hinz Goethe University Frankfurt
Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Christof Weinhardt
Christof Weinhardt Karlsruhe Institute of Technology
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Gary L. Lilien
Gary L. Lilien Pennsylvania State University
Berend Wierenga
Berend Wierenga Erasmus University Rotterdam
David J. Reibstein
David J. Reibstein University of Pennsylvania
Koen Pauwels
Koen Pauwels Northeastern University
Ernan Haruvy
Ernan Haruvy McGill University

External Links

Personal website of Bernd Skiera Google Scholar page

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Best Scientists Citing Bernd Skiera

Oliver Hinz

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Goethe University Frankfurt

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Martin Spann

Martin Spann

Ludwig-Maximilians-Universität München

Publications: 41

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 18

Heikki Karjaluoto

Heikki Karjaluoto

University of Jyväskylä

Publications: 16

Paul Harrigan

Paul Harrigan

University of Western Australia

Publications: 15

Edward C. Malthouse

Edward C. Malthouse

Northwestern University

Publications: 15

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 14

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 14

Christof Weinhardt

Christof Weinhardt

Karlsruhe Institute of Technology

Publications: 14

Jan Marco Leimeister

Jan Marco Leimeister

University of Kassel

Publications: 14

Yogesh K. Dwivedi

Yogesh K. Dwivedi

King Fahd University of Petroleum and Minerals

Publications: 13

Johann Füller

Johann Füller

University of Innsbruck

Publications: 12

Thomas Hess

Thomas Hess

Ludwig-Maximilians-Universität München

Publications: 11

Linda D. Hollebeek

Linda D. Hollebeek

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Barak Libai

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Gilbert Laporte

HEC Montréal

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