2026 Bernd Skiera: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	47	1136	1056	39	39	257	13305

Overview

Bernd Skiera is affiliated with Goethe University Frankfurt in Germany and has contributed extensively to the fields of business, management, and social sciences. Their research spans multiple topics, with a particular focus on consumer market behavior, digital platforms, privacy, and public health-related issues.

The main fields of study for Bernd Skiera include:

Business, Management and Accounting
Social Sciences

Within these broader fields, their work delves into several subfields such as:

Sociology and Political Science
Marketing
Strategy and Management
Artificial Intelligence
Health, Toxicology and Mutagenesis

The main research topics covered by Bernd Skiera include:

Consumer Market Behavior and Pricing
Digital Platforms and Economics
Privacy, Security, and Data Protection
Digital Marketing and Social Media
Climate Change and Health Impacts
COVID-19 and healthcare impacts
Consumer Behavior in Brand Consumption and Identification

Bernd Skiera has been a frequent contributor to a variety of academic venues, including:

SSRN Electronic Journal
International Journal of Research in Marketing
arXiv (Cornell University)
NIM Marketing Intelligence Review
Schmalenbach IMPULSE

The scientist has authored several recent papers, such as:

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value (2020, International Journal of Research in Marketing)
Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths (2020, Scientific Reports)
Estimating Network Effects in Two-Sided Markets (2020, Journal of Management Information Systems)
Consumer Protection on Kickstarter (2020, Marketing Science)
Overwhelming targeting options: Selecting audience segments for online advertising (2023, International Journal of Research in Marketing)

Frequent co-authors collaborating with Bernd Skiera include:

Klaus M. Miller
Lukas Jürgensmeier
Lennart Kraft
Shunyao Yan
Rahul Kalippurayil Moozhipurath

Best Publications

The Impact of New Media on Customer Relationships

Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler

2222
Citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

1180
Citations
Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch;Bernd Skiera

1048
Citations
Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz;Bernd Skiera;Christian Barrot;Jan U. Becker

958
Citations
Referral Programs and Customer Value.

Philipp Schmitt;Bernd Skiera;Christophe Van den Bulte

632
Citations
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases

Anja Lambrecht;Bernd Skiera

532
Citations
Internet-Based Virtual Stock Markets for Business Forecasting

Martin Spann;Bernd Skiera

427
Citations
Dashboards as a Service: Why, What, How, and What Research Is Needed?

Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe

397
Citations
Not All Fun and Games: Viral Marketing for Utilitarian Products:

Christian Schulze;Lisa Schöler;Bernd Skiera

307
Citations
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs

Anja Lambrecht;Katja Seim;Bernd Skiera

304
Citations
Sourcing, filtering, and evaluating new product ideas: an empirical exploration of the performance of idea markets

Arina Soukhoroukova;Martin Spann;Bernd Skiera

285
Citations
Customer equity: an integral part of financial reporting

Thorsten Wiesel;Bernd Skiera;Julián Villanueva

282
Citations
Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

Martin Spann;Bernd Skiera

235
Citations
Data‐driven services marketing in a connected world

V. Kumar;Veena Chattaraman;Carmen Neghina;Bernd Skiera

190
Citations
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Christian Schulze;Bernd Skiera;Thorsten Wiesel

186
Citations
Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

Martin Spann;Bernd Skiera;Björn Schäfers

180
Citations
Measuring Consumer Willingness to Pay at the Point of Purchase

Klaus Wertenbroch;Bernd Skiera

168
Citations
Mengenbezogene Preisdifferenzierung bei Dienstleistungen

Bernd Skiera

167
Citations
Drivers of the Long Tail Phenomenon: An Empirical Analysis

Oliver Hinz;Jochen Eckert;Bernd Skiera

147
Citations
Identification of Lead Users for Consumer Products via Virtual Stock Markets

Martin Spann;Holger Ernst;Bernd Skiera;Jan Henrik Soll

124
Citations
Data analytics in a privacy-concerned world

Jaap Wieringa;P.K. Kannan;Xiao Ma;Thomas Reutterer

100
Citations
Referral Programs and Customer Value

Philipp Schmitt;Bernd Skiera;Christophe Van den Bulte

94
Citations
Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Anja Lambrecht;Katja Seim;Bernd Skiera

77
Citations

Frequent Co-Authors

Oliver Hinz Goethe University Frankfurt

Marnik G. Dekimpe Tilburg University

Christof Weinhardt Karlsruhe Institute of Technology

Peter S.H. Leeflang University of Groningen

Koen Pauwels Northeastern University

David J. Reibstein University of Pennsylvania

Berend Wierenga Erasmus University Rotterdam

Ernan Haruvy McGill University

Gary L. Lilien Pennsylvania State University

Tim Ambler London Business School

External Links

Personal website of Bernd Skiera Google Scholar page

If you think any of the details on this page are incorrect, let us know.

Related Online Degrees & Career Pathways

Pursuing a Business and Management career in the USA is increasingly flexible, thanks to the growth of online education. Students seeking affordable options can explore the cheapest online masters programs, which provide a strong foundation in management, leadership, and business concepts without the high cost.

For those interested in technology-driven roles, the top data science programs let you develop skills in analytics and big data—key fields for today’s business landscape. Ambitious professionals aiming for senior leadership positions might consider a doctorate organizational leadership online. These programs focus on advanced leadership strategies and organizational development.

With the increasing acceptance of online credentials, students should look for online university programs that are nationally accredited, ensuring their degrees are respected by employers. Exploring these pathways can unlock diverse career opportunities and help you adapt to the changing demands of the business world.