Koen Pauwels is affiliated with Northeastern University in the United States. Their research primarily spans the fields of Business, Management and Accounting, with a significant focus also in Social Sciences. Within these broad domains, Pauwels specializes in several subfields including Marketing, Sociology and Political Science, Economics and Econometrics, Management Science and Operations Research, and Accounting.
The main topics covered in Pauwels's work include Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Innovation Diffusion and Forecasting, Customer Service Quality and Loyalty, and Behavioral Health and Interventions.
Koen Pauwels has published extensively in various academic venues. Frequent publication outlets include SSRN Electronic Journal, NIM Marketing Intelligence Review, International Journal of Research in Marketing, Journal of Marketing Analytics, and the Journal of the Academy of Marketing Science.
Some of the more recent papers contributed to or authored by Pauwels are:
Frequent collaborators in Pauwels's research include Shuba Srinivasan, Yakov Bart, Anatoli Colicev, Raoul V. Kübler, and Philipp Brüggemann.
Michael Trusov;Randolph E. Bucklin;Koen Pauwels
Kay Peters;Kay Peters;Yubo Chen;Andreas M. Kaplan;Björn Ognibeni
Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens
Kusum L . Ailawadi;Koen Pauwels;Jan-Benedict E.M . Steenkamp
Koen Pauwels;Dominique M. Hanssens;S. Siddarth
Koen Pauwels;Dominique M. Hanssens;S. Siddarth
Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens
Koen Pauwels;Shuba Srinivasan
Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe
Koen Hendrik Pauwels;S. A Neslin
Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe
S. Srinivasan;M. Vanhuele;Koen Hendrik Pauwels
Shuba Srinivasan;Oliver J. Rutz;Koen Pauwels
Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh
R. Bezawada;Koen Hendrik Pauwels
Koen Pauwels;Allen Weiss
Anatoli Colicev;Ashwin Malshe;Koen Pauwels;Peter O'Connor
Thorsten Wiesel;Koen Pauwels;Joep Arts
Dominique M. Hanssens;Koen H. Pauwels
Rebecca J . Slotegraaf;Koen Pauwels
Pavel Kireyev;Koen Pauwels;Sunil Gupta
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