What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- Sociology
Koen Pauwels spends much of his time researching Marketing, Advertising, Product, Service and Price promotion.
His Marketing effectiveness, Word of mouth, Return on marketing investment and Word-of-mouth marketing study in the realm of Marketing connects with subjects such as Key.
His Advertising research incorporates themes from Endogeneity, Vector autoregression, Econometrics and Marketing mix.
His research in Marketing mix intersects with topics in Economic indicator, Autoregressive model and Product innovation.
His Product study incorporates themes from Business model and Marketing communication.
His Service research incorporates elements of Econometric model, Loyalty and Psychographic.
His most cited work include:
- Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site (1663 citations)
- New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (448 citations)
- The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity: (337 citations)
What are the main themes of his work throughout his whole career to date?
Koen Pauwels mainly investigates Marketing, Advertising, Marketing effectiveness, Marketing mix and Return on marketing investment.
His Marketing study combines topics in areas such as Vector autoregression and Econometric model.
His research brings together the fields of Service and Advertising.
His Marketing effectiveness research is multidisciplinary, incorporating elements of Economic indicator, Purchasing, Consumer response and Autoregressive model.
His Marketing mix study integrates concerns from other disciplines, such as Food marketing and Variance decomposition of forecast errors.
His work on Word-of-mouth marketing as part of his general Word of mouth study is frequently connected to Online and offline, thereby bridging the divide between different branches of science.
He most often published in these fields:
- Marketing (50.81%)
- Advertising (37.90%)
- Marketing effectiveness (14.52%)
What were the highlights of his more recent work (between 2018-2021)?
- Advertising (37.90%)
- Data science (4.84%)
- Presidential election (1.61%)
In recent papers he was focusing on the following fields of study:
Koen Pauwels mostly deals with Advertising, Data science, Presidential election, Marketing and Omnichannel.
His work on Brand equity and Consumer behaviour as part of general Advertising research is frequently linked to Mobile apps, Natural experiment and Database transaction, thereby connecting diverse disciplines of science.
In general Data science study, his work on Analytics often relates to the realm of Data source, Software and Multiple time, thereby connecting several areas of interest.
His Analytics research is multidisciplinary, incorporating perspectives in Brand awareness, Marketing management and Big data.
In most of his Marketing studies, his work intersects topics such as Vector autoregression.
In his study, Service is inextricably linked to Industrial organization, which falls within the broad field of Omnichannel.
Between 2018 and 2021, his most popular works were:
- Social media's impact on the consumer mindset: When to use which sentiment extraction tool? (15 citations)
- The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits (8 citations)
- Informational Challenges in Omnichannel Marketing: Remedies and Future Research: (7 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Advertising
- Sociology
His scientific interests lie mostly in Omnichannel, Panacea, Marketing, Stock market and Financial economics.
His work deals with themes such as Business model, Panel data, Order and Industrial organization, which intersect with Omnichannel.
His Stock market investigation overlaps with other areas such as Demographics, Residual value, Cash flow, Strategic leadership and Personality.
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