Koen Pauwels spends much of his time researching Marketing, Advertising, Product, Service and Price promotion. His Marketing effectiveness, Word of mouth, Return on marketing investment and Word-of-mouth marketing study in the realm of Marketing connects with subjects such as Key. His Advertising research incorporates themes from Endogeneity, Vector autoregression, Econometrics and Marketing mix.
His research in Marketing mix intersects with topics in Economic indicator, Autoregressive model and Product innovation. His Product study incorporates themes from Business model and Marketing communication. His Service research incorporates elements of Econometric model, Loyalty and Psychographic.
Koen Pauwels mainly investigates Marketing, Advertising, Marketing effectiveness, Marketing mix and Return on marketing investment. His Marketing study combines topics in areas such as Vector autoregression and Econometric model. His research brings together the fields of Service and Advertising.
His Marketing effectiveness research is multidisciplinary, incorporating elements of Economic indicator, Purchasing, Consumer response and Autoregressive model. His Marketing mix study integrates concerns from other disciplines, such as Food marketing and Variance decomposition of forecast errors. His work on Word-of-mouth marketing as part of his general Word of mouth study is frequently connected to Online and offline, thereby bridging the divide between different branches of science.
Koen Pauwels mostly deals with Advertising, Data science, Presidential election, Marketing and Omnichannel. His work on Brand equity and Consumer behaviour as part of general Advertising research is frequently linked to Mobile apps, Natural experiment and Database transaction, thereby connecting diverse disciplines of science. In general Data science study, his work on Analytics often relates to the realm of Data source, Software and Multiple time, thereby connecting several areas of interest.
His Analytics research is multidisciplinary, incorporating perspectives in Brand awareness, Marketing management and Big data. In most of his Marketing studies, his work intersects topics such as Vector autoregression. In his study, Service is inextricably linked to Industrial organization, which falls within the broad field of Omnichannel.
His scientific interests lie mostly in Omnichannel, Panacea, Marketing, Stock market and Financial economics. His work deals with themes such as Business model, Panel data, Order and Industrial organization, which intersect with Omnichannel. His Stock market investigation overlaps with other areas such as Demographics, Residual value, Cash flow, Strategic leadership and Personality.
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Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov;Randolph E. Bucklin;Koen Pauwels.
Journal of Marketing (2009)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens.
Journal of Marketing (2004)
Social Media Metrics — A Framework and Guidelines for Managing Social Media
Kay Peters;Kay Peters;Yubo Chen;Andreas M. Kaplan;Björn Ognibeni.
Journal of Interactive Marketing (2013)
Private-Label Use and Store Loyalty
Kusum L . Ailawadi;Koen Pauwels;Jan-Benedict E.M . Steenkamp.
Journal of Marketing (2008)
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity:
Koen Pauwels;Dominique M. Hanssens;S. Siddarth.
Journal of Marketing Research (2002)
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov;Randolph E. Bucklin;Koen H. Pauwels;Koen Pauwels.
Social Science Research Network (2009)
Product Innovations, Advertising, and Stock Returns:
Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens.
Journal of Marketing (2009)
Who Benefits from Store Brand Entry
Koen Pauwels;Shuba Srinivasan.
Marketing Science (2004)
Do Promotions Benefit Manufacturers, Retailers, or Both?
Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe.
Management Science (2004)
Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
Koen Hendrik Pauwels;S. A Neslin.
Journal of Retailing (2015)
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