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Koen Pauwels

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 51 914 851 398 363 184 17839

Koen Pauwels publications per year

The chart shows the history of publications by Koen Pauwels between 1978 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Koen Pauwels published across 48 years, from 1978 to 2025, averaging 4.5 papers a year. Output peaked at 21 publications in 2022. 17 of the 215 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1978 to 2025. Vertical axis: number of publications, 0 to 21. Peak 21 publications in 2022. 1978: 1 publication 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 1 publication 1985: 1 publication 1986: 0 publications 1987: 0 publications 1988: 0 publications 1989: 0 publications 1990: 0 publications 1991: 0 publications 1992: 0 publications 1993: 0 publications 1994: 0 publications 1995: 1 publication 1996: 0 publications 1997: 2 publications 1998: 2 publications 1999: 0 publications 2000: 0 publications 2001: 3 publications 2002: 3 publications 2003: 4 publications 2004: 8 publications 2005: 2 publications 2006: 1 publication 2007: 5 publications 2008: 11 publications 2009: 14 publications 2010: 4 publications 2011: 4 publications 2012: 4 publications 2013: 7 publications 2014: 7 publications 2015: 14 publications 2016: 17 publications 2017: 10 publications 2018: 13 publications 2019: 6 publications 2020: 9 publications 2021: 7 publications 2022: 21 publications 2023: 16 publications 2024: 9 publications 2025: 8 publications
1978 2025

215 publications in total across all disciplines

View publications per year as a table
Koen Pauwels: publications per year, 1978 to 2025
Year Publications
1978 1
1979 0
1980 0
1981 0
1982 0
1983 0
1984 1
1985 1
1986 0
1987 0
1988 0
1989 0
1990 0
1991 0
1992 0
1993 0
1994 0
1995 1
1996 0
1997 2
1998 2
1999 0
2000 0
2001 3
2002 3
2003 4
2004 8
2005 2
2006 1
2007 5
2008 11
2009 14
2010 4
2011 4
2012 4
2013 7
2014 7
2015 14
2016 17
2017 10
2018 13
2019 6
2020 9
2021 7
2022 21
2023 16
2024 9
2025 8
Total 215
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Koen Pauwels publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Koen Pauwels sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 180–184 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 184 publications — 70th percentile

70% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47 184
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Koen Pauwels D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Koen Pauwels sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 51 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 51 D-Index — 71st percentile

71% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62 51
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Koen Pauwels is affiliated with Northeastern University in the United States. Their research primarily spans the fields of Business, Management and Accounting, with a significant focus also in Social Sciences. Within these broad domains, Pauwels specializes in several subfields including Marketing, Sociology and Political Science, Economics and Econometrics, Management Science and Operations Research, and Accounting.

The main topics covered in Pauwels's work include Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Innovation Diffusion and Forecasting, Customer Service Quality and Loyalty, and Behavioral Health and Interventions.

Koen Pauwels has published extensively in various academic venues. Frequent publication outlets include SSRN Electronic Journal, NIM Marketing Intelligence Review, International Journal of Research in Marketing, Journal of Marketing Analytics, and the Journal of the Academy of Marketing Science.

Some of the more recent papers contributed to or authored by Pauwels are:

  • Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey, 2020, Journal of Interactive Marketing
  • Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources, 2022, Journal of Consumer Research
  • Dynamic pricing: Definition, implications for managers, and future research directions, 2023, Journal of Retailing
  • How CEO/CMO characteristics affect innovation and stock returns: findings and future directions, 2020, Journal of the Academy of Marketing Science
  • Informational Challenges in Omnichannel Marketing: Remedies and Future Research, 2020, Journal of Marketing

Frequent collaborators in Pauwels's research include Shuba Srinivasan, Yakov Bart, Anatoli Colicev, Raoul V. Kübler, and Philipp Brüggemann.

Best Publications

  • Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

    Michael Trusov;Randolph E. Bucklin;Koen Pauwels

  • Social Media Metrics — A Framework and Guidelines for Managing Social Media

    Kay Peters;Kay Peters;Yubo Chen;Andreas M. Kaplan;Björn Ognibeni

  • New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

    Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens

  • Private-Label Use and Store Loyalty

    Kusum L . Ailawadi;Koen Pauwels;Jan-Benedict E.M . Steenkamp

  • The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

    Koen Pauwels;Dominique M. Hanssens;S. Siddarth

  • The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity:

    Koen Pauwels;Dominique M. Hanssens;S. Siddarth

  • Product Innovations, Advertising, and Stock Returns:

    Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens

  • Who Benefits from Store Brand Entry

    Koen Pauwels;Shuba Srinivasan

  • Do Promotions Benefit Manufacturers, Retailers, or Both?

    Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe

  • Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

    Koen Hendrik Pauwels;S. A Neslin

  • Dashboards as a Service: Why, What, How, and What Research Is Needed?

    Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe

  • Mind-Set Metrics in Market Response Models: An Integrative Approach

    S. Srinivasan;M. Vanhuele;Koen Hendrik Pauwels

  • Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

    Shuba Srinivasan;Oliver J. Rutz;Koen Pauwels

  • Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!

    Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh

  • What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

    R. Bezawada;Koen Hendrik Pauwels

  • Moving from Free to Fee: How Online Firms Market to Change Their business Model Successfully.

    Koen Pauwels;Allen Weiss

  • Improving consumer mindset metrics and shareholder value through social media: the different roles of owned and earned media

    Anatoli Colicev;Ashwin Malshe;Koen Pauwels;Peter O'Connor

  • Practice Prize Paper---Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

    Thorsten Wiesel;Koen Pauwels;Joep Arts

  • Demonstrating the Value of Marketing

    Dominique M. Hanssens;Koen H. Pauwels

  • The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

    Rebecca J . Slotegraaf;Koen Pauwels

  • Do display ads influence search? Attribution and dynamics in online advertising

    Pavel Kireyev;Koen Pauwels;Sunil Gupta

Frequent Co-Authors

Shuba Srinivasan
Shuba Srinivasan Boston University
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Randolph E. Bucklin
Randolph E. Bucklin University of California, Los Angeles
David J. Reibstein
David J. Reibstein University of Pennsylvania
Berend Wierenga
Berend Wierenga Erasmus University Rotterdam
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam
Tim Ambler
Tim Ambler London Business School
Koen Vanhoof
Koen Vanhoof Hasselt University

External Links

Personal website of Koen Pauwels Google Scholar page

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Best Scientists Citing Koen Pauwels

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 78

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 44

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 36

Harald J. van Heerde

Harald J. van Heerde

University of New South Wales

Publications: 35

Xueming Luo

Xueming Luo

Temple University

Publications: 28

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 27

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 22

Kusum L. Ailawadi

Kusum L. Ailawadi

Dartmouth College

Publications: 20

Scott A. Neslin

Scott A. Neslin

Dartmouth College

Publications: 20

Gerard J. Tellis

Gerard J. Tellis

University of Southern California

Publications: 19

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 18

Venkatesh Shankar

Venkatesh Shankar

Southern Methodist University

Publications: 17

Shuba Srinivasan

Shuba Srinivasan

Boston University

Publications: 16

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 15

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 15

P. K. Kannan

P. K. Kannan

University of Maryland, College Park

Publications: 14

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