The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Koen Pauwels sits on this spectrum.
This scientist: 184 publications — 70th percentile
70% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Koen Pauwels sits on this spectrum.
This scientist: 51 D-Index — 71st percentile
71% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Koen Pauwels is affiliated with Northeastern University in the United States. Their research primarily spans the fields of Business, Management and Accounting, with a significant focus also in Social Sciences. Within these broad domains, Pauwels specializes in several subfields including Marketing, Sociology and Political Science, Economics and Econometrics, Management Science and Operations Research, and Accounting.
The main topics covered in Pauwels's work include Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Innovation Diffusion and Forecasting, Customer Service Quality and Loyalty, and Behavioral Health and Interventions.
Koen Pauwels has published extensively in various academic venues. Frequent publication outlets include SSRN Electronic Journal, NIM Marketing Intelligence Review, International Journal of Research in Marketing, Journal of Marketing Analytics, and the Journal of the Academy of Marketing Science.
Some of the more recent papers contributed to or authored by Pauwels are:
Frequent collaborators in Pauwels's research include Shuba Srinivasan, Yakov Bart, Anatoli Colicev, Raoul V. Kübler, and Philipp Brüggemann.
Michael Trusov;Randolph E. Bucklin;Koen Pauwels
Kay Peters;Kay Peters;Yubo Chen;Andreas M. Kaplan;Björn Ognibeni
Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens
Kusum L . Ailawadi;Koen Pauwels;Jan-Benedict E.M . Steenkamp
Koen Pauwels;Dominique M. Hanssens;S. Siddarth
Koen Pauwels;Dominique M. Hanssens;S. Siddarth
Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens
Koen Pauwels;Shuba Srinivasan
Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe
Koen Hendrik Pauwels;S. A Neslin
Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe
S. Srinivasan;M. Vanhuele;Koen Hendrik Pauwels
Shuba Srinivasan;Oliver J. Rutz;Koen Pauwels
Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh
R. Bezawada;Koen Hendrik Pauwels
Koen Pauwels;Allen Weiss
Anatoli Colicev;Ashwin Malshe;Koen Pauwels;Peter O'Connor
Thorsten Wiesel;Koen Pauwels;Joep Arts
Dominique M. Hanssens;Koen H. Pauwels
Rebecca J . Slotegraaf;Koen Pauwels
Pavel Kireyev;Koen Pauwels;Sunil Gupta
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