What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Advertising
His primary scientific interests are in Marketing, Digital marketing, Service, Loyalty and Advertising.
His studies in Marketing integrate themes in fields like Promotion and Online advertising.
His study looks at the relationship between Digital marketing and topics such as Marketing research, which overlap with Wireless, The Internet and Voice over IP.
His work deals with themes such as Management, Systems science and Industrial organization, which intersect with Service.
His work investigates the relationship between Loyalty and topics such as Loyalty business model that intersect with problems in Customer retention and Service provider.
His biological study deals with issues like Social media, which deal with fields such as Omnichannel, Channel integration, Multi channel and Business model.
His most cited work include:
- IMPLICATIONS OF LOYALTY PROGRAM MEMBERSHIP AND SERVICE EXPERIENCES FOR CUSTOMER RETENTION AND VALUE (905 citations)
- From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing (839 citations)
- E-service: a new paradigm for business in the electronic environment (344 citations)
What are the main themes of his work throughout his whole career to date?
P.K. Kannan spends much of his time researching Marketing, Advertising, Product, The Internet and New product development.
P.K. Kannan has included themes like Competition, Online advertising and Aggregate in his Marketing study.
His research integrates issues of Bundle and Social media in his study of Advertising.
His Social media research includes themes of Omnichannel, Customer relationship management and Big data.
His Product research is multidisciplinary, incorporating perspectives in Promotion, Function and Econometrics.
His biological study spans a wide range of topics, including Intermediary and Digital content.
He most often published in these fields:
- Marketing (40.34%)
- Advertising (15.97%)
- Product (14.29%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (40.34%)
- Sociology (5.04%)
- Advertising (15.97%)
In recent papers he was focusing on the following fields of study:
P.K. Kannan mainly investigates Marketing, Sociology, Advertising, Freemium and Product.
His studies deal with areas such as Digital media and Process as well as Marketing.
P.K. Kannan integrates many fields in his works, including Sociology, Loyalty, Public relations, Big data, Path and Omnichannel.
His Advertising study frequently intersects with other fields, such as Nutrition Labeling.
The Freemium study combines topics in areas such as Multimedia, Digital content and Optimal design.
His Product research includes elements of Propensity score matching, Demand shock, Purchasing, Mobile device and Conceptualization.
Between 2017 and 2021, his most popular works were:
- Device Switching in Online Purchasing: Examining the Strategic Contingencies (70 citations)
- Data analytics in a privacy-concerned world (17 citations)
- Branded Apps and Their Impact on Firm Value: A Design Perspective: (16 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Advertising
His main research concerns Marketing, Advertising, Analytics, Product line and Freemium.
Many of his studies on Marketing apply to Mobile apps as well.
His Advertising study incorporates themes from Product category, Purchasing, Propensity score matching and Mobile device.
His Analytics research incorporates elements of Consumer privacy, Data collection and Data analysis.
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