P. K. Kannan is affiliated with the University of Maryland, College Park in the United States. Their research primarily falls within the field of Business, Management and Accounting, with a significant focus on Marketing. Other subfields include Sociology and Political Science, Organizational Behavior and Human Resource Management, Management Information Systems, and Strategy and Management.
The main topics covered by their work encompass Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, FinTech, Crowdfunding and Digital Finance, and Consumer Attitudes and Food Labeling.
Frequent publication venues for this researcher include the Journal of Marketing, SSRN Electronic Journal, Journal of Business Research, Journal of Marketing Research, and International Journal of Research in Marketing.
Collaborations with other researchers feature prominently in their work. Frequent coauthors are:
Among their recent publications are:
P. K. Kannan has been recognized as a Fellow of the European Marketing Academy (EMAC).
Peter C. Verhoef;P.K. Kannan;J. Jeffrey Inman
Ruth N. Bolton;P. K. Kannan;Matthew D. Bramlett
P.K. Kannan;Hongshuang “Alice” Li
Ashish Kumar;Ram Bezawada;Rishika Rishika;Ramkumar Janakiraman
Michel Wedel;P.K. Kannan
Roland T. Rust;P.K. Kannan
Hannu Saarijärvi;P.K. Kannan;Hannu Kuusela
Hongshuang (Alice) Li;P.K. Kannan
P. K. Kannan;Praveen K. Kopalle
P.K. Kannan;A.-M. Chang;A.B. Whinston
Indranil Bardhan;Haluk Demirkan;P. Kannan;Robert Kauffman
Roland T. Rust;P. K. Kannan;Na Peng
Peter C. Verhoef;Andrew T. Stephen;P. K. Kannan;P. K. Kannan;Xueming Luo;Xueming Luo
Chi Kin Yim;P.K. Kannan
Dhruv Grewal;Ramkumar Janakiraman;Kirthi Kalyanam;P.K. Kannan
Roland T. Rust;P. K. Kannan
P. K. Kannan;Ai-Mei Chang;Andrew B. Whinston
Sanjay Jain;P. K. Kannan
Gauri Kulkarni;P. K. Kannan;Wendy Moe
Hyo Ryung Nam;P.K. Kannan
Evert de Haan;P.K. Kannan;Peter C. Verhoef;Thorsten Wiesel
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