Werner Reinartz is affiliated with the University of Cologne in Germany. Their research primarily falls within the field of Business, Management and Accounting, with a particular focus on Marketing. Their work spans multiple subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, and Strategy and Management.
The research topics Werner Reinartz addresses cover various aspects of consumer behavior and market dynamics. These include:
The scientist has contributed extensively to academic literature, publishing in well-known journals and venues. Frequent publication outlets include:
Some of the recent papers authored or coauthored by Werner Reinartz are:
Werner Reinartz frequently collaborates with several coauthors. These include:
Werner Reinartz;Werner Reinartz;Michael Haenlein;Jörg Henseler
Werner Reinartz;Manfred Krafft;Wayne D. Hoyer
Werner J. Reinartz;V. Kumar
Werner J. Reinartz;V. Kumar
Reinartz W;Kumar
Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft
Wolfgang Ulaga;Werner Reinartz
Wolfgang Ulaga;Werner J . Reinartz
Werner Reinartz;Jacquelyn S. Thomas;V. Kumar
Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz
V. Kumar;Werner Reinartz
V. Kumar;Werner J. Reinartz
Werner Reinartz;Wolfgang Ulaga
Werner Reinartz;Nico Wiegand;Monika Imschloss
Werner Reinartz;Benedict Dellaert;Manfred Krafft;Vibhore Kumar
David Bell;John Deighton;Werner J. Reinartz;Roland T. Rust
V. Kumar;Werner J. Reinartz
Gerrit H. Van Bruggen;Kersi D. Antia;Sandy D. Jap;Werner J. Reinartz
Praveen K. Kopalle;Manish Gangwar;Andreas Kaplan;Divya Ramachandran
V. Kumar;Rajkumar Venkatesan;Werner Reinartz
Jacquelyn S. Thomas;Werner Reinartz;V. Kumar
Werner J. Reinartz;Michael Haenlein;Jörg Henseler;Jörg Henseler
Srinivas K. Reddy;Werner Reinartz
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