The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Werner Reinartz sits on this spectrum.
This scientist: 143 publications — 54th percentile
54% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Werner Reinartz sits on this spectrum.
This scientist: 46 D-Index — 61st percentile
61% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Werner Reinartz is affiliated with the University of Cologne in Germany. Their research primarily falls within the field of Business, Management and Accounting, with a particular focus on Marketing. Their work spans multiple subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, and Strategy and Management.
The research topics Werner Reinartz addresses cover various aspects of consumer behavior and market dynamics. These include:
The scientist has contributed extensively to academic literature, publishing in well-known journals and venues. Frequent publication outlets include:
Some of the recent papers authored or coauthored by Werner Reinartz are:
Werner Reinartz frequently collaborates with several coauthors. These include:
Werner Reinartz;Werner Reinartz;Michael Haenlein;Jörg Henseler
Werner Reinartz;Manfred Krafft;Wayne D. Hoyer
Werner J. Reinartz;V. Kumar
Werner J. Reinartz;V. Kumar
Reinartz W;Kumar
Peter C. Verhoef;Werner J. Reinartz;Manfred Krafft
Wolfgang Ulaga;Werner Reinartz
Wolfgang Ulaga;Werner J . Reinartz
Werner Reinartz;Jacquelyn S. Thomas;V. Kumar
Pierre Chandon;Vicki G. Morwitz;Werner J. Reinartz
V. Kumar;Werner Reinartz
V. Kumar;Werner J. Reinartz
Werner Reinartz;Wolfgang Ulaga
Werner Reinartz;Nico Wiegand;Monika Imschloss
Werner Reinartz;Benedict Dellaert;Manfred Krafft;Vibhore Kumar
David Bell;John Deighton;Werner J. Reinartz;Roland T. Rust
V. Kumar;Werner J. Reinartz
Gerrit H. Van Bruggen;Kersi D. Antia;Sandy D. Jap;Werner J. Reinartz
Praveen K. Kopalle;Manish Gangwar;Andreas Kaplan;Divya Ramachandran
V. Kumar;Rajkumar Venkatesan;Werner Reinartz
Jacquelyn S. Thomas;Werner Reinartz;V. Kumar
Werner J. Reinartz;Michael Haenlein;Jörg Henseler;Jörg Henseler
Srinivas K. Reddy;Werner Reinartz
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