What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Management
His primary areas of investigation include Marketing, Customer lifetime value, Profitability index, Customer equity and Relationship marketing.
His research on Marketing often connects related topics like Process management.
His Process management research includes themes of Operationalization, Construct, Outcome, Organizational performance and Process.
His Profitability index research overlaps with other disciplines such as Market segmentation, Word of mouth, Loyalty, Simple and Contractual relationship.
His Customer equity study integrates concerns from other disciplines, such as Customer to customer, Customer profitability and Customer intelligence.
Werner Reinartz performs multidisciplinary study on Relationship marketing and Context in his works.
His most cited work include:
- An empirical comparison of the efficacy of covariance-based and variance-based SEM (1360 citations)
- An empirical comparison of the efficacy of covariance-based and variance-based SEM (1360 citations)
- The customer relationship management process: its measurement and impact on performance (1230 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, Process management, Customer relationship management, Advertising and Profitability index.
His work on Loyalty as part of general Marketing study is frequently linked to Customer lifetime value, Customer equity, Customer to customer and Customer profitability, bridging the gap between disciplines.
He performs integrative Customer lifetime value and Relationship marketing research in his work.
Werner Reinartz has researched Process management in several fields, including Construct and Key.
His study in Customer relationship management is interdisciplinary in nature, drawing from both Organizational performance, Knowledge management, Process and Operationalization.
His study in the field of Advertising campaign, Point and Consumer behaviour also crosses realms of Survey research and Customer reference program.
He most often published in these fields:
- Marketing (49.45%)
- Process management (16.48%)
- Customer relationship management (16.48%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (49.45%)
- Advertising (14.29%)
- Value (6.59%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Advertising, Value, Sociology and Measure.
He studies Direct marketing which is a part of Marketing.
His research in the fields of Advertising campaign overlaps with other disciplines such as Element, Political science and Instinct.
There are a combination of areas like Content validity, Benchmark, Construct validity, Operationalization and Profitability index integrated together with his Measure study.
His research integrates issues of Metric and Construct in his study of Content validity.
His Construct study incorporates themes from Business-to-business, Core, Sales force automation and Strategy implementation.
Between 2017 and 2021, his most popular works were:
- The impact of digital transformation on the retailing value chain (58 citations)
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising: (23 citations)
- Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (21 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Management
Marketing, Sociology, Conceptualization, Value and Advertising are his primary areas of study.
His Marketing study frequently draws connections between adjacent fields such as Construct.
His Sociology research incorporates a variety of disciplines, including Bibliometrics, Retrospective review, Objective assessment, Citation and Customer engagement.
Combining a variety of fields, including Conceptualization, Benchmark, Content validity, Operationalization, Test and Typology, are what the author presents in his essays.
His Value research incorporates elements of Digital transformation, Digitization, Competitor analysis, Position and Interface.
Werner Reinartz merges Advertising with Element in his study.
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