What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
Wayne D. Hoyer mostly deals with Marketing, Advertising, Customer satisfaction, Social psychology and Empirical research.
His research links Process with Marketing.
In Advertising, Wayne D. Hoyer works on issues like Consumer choice, which are connected to Proposition and Product.
The various areas that he examines in his Customer satisfaction study include Disappointment, Actuarial science and Willingness to pay.
His work on Variety seeking as part of general Social psychology research is often related to Key issues, Latinos latinas and Ethnic identification, thus linking different fields of science.
His Customer retention research is multidisciplinary, incorporating elements of Loyalty business model, Organizational performance, Customer relationship management and Process management.
His most cited work include:
- The customer relationship management process: its measurement and impact on performance (1230 citations)
- Consumer Cocreation in New Product Development (826 citations)
- Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay (748 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Advertising, Social psychology, Customer satisfaction and Consumer behaviour.
He carries out multidisciplinary research, doing studies in Marketing and Conceptual framework.
His Advertising study deals with Product category intersecting with Loyalty.
The concepts of his Social psychology study are interwoven with issues in Cognitive psychology and Customer orientation.
His Customer satisfaction study combines topics from a wide range of disciplines, such as Loyalty business model, Affect and Conceptualization.
His Customer retention study incorporates themes from Customer relationship management and Customer advocacy.
He most often published in these fields:
- Marketing (42.86%)
- Advertising (34.69%)
- Social psychology (21.09%)
What were the highlights of his more recent work (between 2015-2020)?
- Advertising (34.69%)
- Marketing (42.86%)
- Consumer behaviour (8.16%)
In recent papers he was focusing on the following fields of study:
His main research concerns Advertising, Marketing, Consumer behaviour, Social psychology and Context.
His work on Brand equity and Self-brand as part of general Advertising study is frequently linked to Typology, Phenomenon and Social identity theory, bridging the gap between disciplines.
The study incorporates disciplines such as Brand awareness, Spillover effect, Aggression and Co-branding in addition to Brand equity.
His studies link Corporate social responsibility with Marketing.
His work on Feeling, Congruence and Ideal self as part of general Social psychology study is frequently connected to Emotional distress and Janus, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His Context study integrates concerns from other disciplines, such as Word of mouth, Market segmentation, Product category and Economic impact analysis.
Between 2015 and 2020, his most popular works were:
- When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage (89 citations)
- When will price increases associated with company donations to charity be perceived as fair (38 citations)
- Eating Healthy or Feeling Empty? How the “Healthy = Less Filling” Intuition Influences Satiety (29 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Advertising
His scientific interests lie mostly in Social psychology, Marketing, Advertising, Attribution and Feeling.
His research in the fields of Ideal self and Congruence overlaps with other disciplines such as Janus, Emotional distress and Healthy food.
His studies in Marketing integrate themes in fields like Context and Product category.
His specific area of interest is Advertising, where Wayne D. Hoyer studies Brand management.
Wayne D. Hoyer interconnects Customer satisfaction, Service provider and Corporate social responsibility in the investigation of issues within Attribution.
He has researched Feeling in several fields, including Developmental psychology and Implicit-association test.
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