World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
59
Citations
30146
World Ranking
568
National Ranking
250

Wayne D. Hoyer publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Wayne D. Hoyer sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 166 publications — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Wayne D. Hoyer D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Wayne D. Hoyer sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 59 D-Index — 81st percentile

81% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Wayne D. Hoyer is affiliated with The University of Texas at Austin in the United States. Their academic work primarily focuses on the field of Business, Management and Accounting, with a concentration on Marketing and related subfields such as Sociology and Political Science, Organizational Behavior and Human Resource Management, Applied Psychology, and Cognitive Neuroscience.

The main topics addressed in Wayne D. Hoyer's research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Behavioral Health and Interventions
  • Consumer Market Behavior and Pricing
  • Service and Product Innovation

Recent publications by Hoyer include the following papers:

  • Transforming the Customer Experience through New Technologies, 2020, Journal of Interactive Marketing
  • The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations, 2020, Journal of Marketing Research
  • How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness, 2023, Journal of the Academy of Marketing Science
  • How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction, 2023, Journal of the Academy of Marketing Science
  • Immunizing customers against negative brand-related information, 2023, Journal of the Academy of Marketing Science

Wayne D. Hoyer has collaborated frequently with several coauthors, including:

  • Harley Krohmer
  • Omar Merlo
  • Andreas B. Eisingerich
  • Dominique M. Hanssens
  • Dana Turjeman

The scientist's work has appeared in multiple publication venues, most notably:

  • Journal of the Academy of Marketing Science
  • Journal of Interactive Marketing
  • Journal of Marketing Research
  • European Journal of Marketing
  • Journal of Consumer Research

Wayne D. Hoyer has contributed to book publications, with a work titled "Continuing to Broaden the Marketing Concept" published by Emerald Publishing Limited in 2020.

Best Publications

  • The customer relationship management process: its measurement and impact on performance

    Werner Reinartz;Manfred Krafft;Wayne D. Hoyer

  • Consumer Cocreation in New Product Development

    Wayne D. Hoyer;Rajesh Chandy;Matilda Dorotic;Manfred Krafft

  • Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product

    Wayne D. Hoyer;Steven P. Brown

  • Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self:

    Lucia Malär;Harley Krohmer;Wayne D. Hoyer;Bettina Nyffenegger

  • Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

    Christian Homburg;Nicole Koschate;Wayne D. Hoyer

  • The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

    Rajagopal Raghunathan;Rebecca Walker Naylor;Wayne D. Hoyer

  • An Examination of Consumer Decision Making for a Common Repeat Purchase Product

    Wayne D. Hoyer

  • Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior:

    Hans C. M. Van Trijp;Wayne D. Hoyer;J. Jeffrey Inman

  • Social Identity and the Service-Profit Chain

    Christian Homburg;Jan Wieseke;Wayne D. Hoyer

  • Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction:

    Susan M Broniarczyk;Wayne D Hoyer;Leigh M McAlister

  • The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

    Rohit Deshpande;Wayne D. Hoyer;Naveen Donthu

  • Service Orientation of a Retailer’s Business Strategy: Dimensions, Antecedents, and Performance Outcomes

    Christian Homburg;Wayne D. Hoyer;Martin Fassnacht

  • Planned versus impulse purchase behavior.

    Cathy J. Cobb;Wayne D. Hoyer

  • Promotion Signal: Proxy for a Price Cut?

    J. Jeffrey Inman;Leigh McAlister;Wayne D. Hoyer

  • The Effect of Novel Attributes on Product Evaluation

    Ashesh Mukherjee;Wayne D. Hoyer

  • The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

    Christian Homburg;Nicole Koschate;Wayne D . Hoyer

  • An attitude-behavior model of salespeople’s customer orientation

    Ruth Maria Stock;Wayne D. Hoyer

  • Transforming the Customer Experience Through New Technologies

    Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

  • Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis

    Dana L. Alden;Wayne D. Hoyer;Chol Lee

  • The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

    Dana L. Alden;Ashesh Mukherjee;Wayne D. Hoyer

  • An Integrative Framework for Understanding Two-sided Persuasion

    Ayn E. Crowley;Wayne D. Hoyer

Frequent Co-Authors

Jacob Jacoby
Jacob Jacoby New York University
Christian Homburg
Christian Homburg University of Mannheim
Werner Reinartz
Werner Reinartz University of Cologne
Holger Ernst
Holger Ernst WHU-Otto Beisheim School of Management
Leigh McAlister
Leigh McAlister The University of Texas at Austin
Aaron B. Rochlen
Aaron B. Rochlen The University of Texas at Austin
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Andreas Herrmann
Andreas Herrmann RWTH Aachen University
Rajesh Chandy
Rajesh Chandy London Business School
Daniel R. Ilgen
Daniel R. Ilgen Michigan State University

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