What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
His primary scientific interests are in Marketing, Advertising, Service, Quality and Consumer behaviour.
The concepts of his Marketing study are interwoven with issues in Knowledge management and Conceptualization.
His research integrates issues of Servicescape and Atmospherics in his study of Advertising.
Many of his research projects under Service are closely connected to Direct effects with Direct effects, tying the diverse disciplines of science together.
His Quality study combines topics from a wide range of disciplines, such as Social psychology, Brand awareness, Brand extension, Brand management and Process management.
Dhruv Grewal has researched Consumer behaviour in several fields, including Customer satisfaction, Customer experience management, Affect and Information processing.
His most cited work include:
- Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations: (3580 citations)
- Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (1913 citations)
- The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (1570 citations)
What are the main themes of his work throughout his whole career to date?
Dhruv Grewal mainly focuses on Marketing, Advertising, Social psychology, Service and Affect.
Many of his studies on Marketing apply to The Internet as well.
The various areas that Dhruv Grewal examines in his Advertising study include Social media, Product and Process.
His study in Loyalty business model extends to Loyalty with its themes.
Customer retention is closely attributed to Customer advocacy in his work.
His Customer to customer study frequently intersects with other fields, such as Customer intelligence.
He most often published in these fields:
- Marketing (54.61%)
- Advertising (31.00%)
- Social psychology (9.96%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (54.61%)
- Advertising (31.00%)
- Social media (7.01%)
In recent papers he was focusing on the following fields of study:
Dhruv Grewal focuses on Marketing, Advertising, Social media, Service and Knowledge management.
His research on Marketing often connects related topics like Customer engagement.
Dhruv Grewal works mostly in the field of Advertising, limiting it down to topics relating to Product and, in certain cases, Test, Surprise, Brand loyalty and Willingness to pay, as a part of the same area of interest.
His study in Social media is interdisciplinary in nature, drawing from both Marketing function and Marketing analytics.
His Service study incorporates themes from Humanoid robot and Neural correlates of consciousness.
His Customer experience study integrates concerns from other disciplines, such as Control, Retail sales and Atmospherics.
Between 2017 and 2021, his most popular works were:
- How artificial intelligence will change the future of marketing (122 citations)
- Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses: (100 citations)
- In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field (61 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Advertising
His main research concerns Marketing, Advertising, Service, Knowledge management and Robot.
His Marketing study frequently draws parallels with other fields, such as The Internet.
His Advertising research incorporates elements of Communication source and Distraction.
His research links Human–computer interaction with Service.
His Knowledge management study frequently involves adjacent topics like Marketing theory.
His work on Humanoid robot as part of general Robot study is frequently linked to Intelligence levels and Social robot, therefore connecting diverse disciplines of science.
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