His primary scientific interests are in Marketing, Advertising, Service, Quality and Consumer behaviour. The concepts of his Marketing study are interwoven with issues in Knowledge management and Conceptualization. His research integrates issues of Servicescape and Atmospherics in his study of Advertising.
Many of his research projects under Service are closely connected to Direct effects with Direct effects, tying the diverse disciplines of science together. His Quality study combines topics from a wide range of disciplines, such as Social psychology, Brand awareness, Brand extension, Brand management and Process management. Dhruv Grewal has researched Consumer behaviour in several fields, including Customer satisfaction, Customer experience management, Affect and Information processing.
Dhruv Grewal mainly focuses on Marketing, Advertising, Social psychology, Service and Affect. Many of his studies on Marketing apply to The Internet as well. The various areas that Dhruv Grewal examines in his Advertising study include Social media, Product and Process.
His study in Loyalty business model extends to Loyalty with its themes. Customer retention is closely attributed to Customer advocacy in his work. His Customer to customer study frequently intersects with other fields, such as Customer intelligence.
Dhruv Grewal focuses on Marketing, Advertising, Social media, Service and Knowledge management. His research on Marketing often connects related topics like Customer engagement. Dhruv Grewal works mostly in the field of Advertising, limiting it down to topics relating to Product and, in certain cases, Test, Surprise, Brand loyalty and Willingness to pay, as a part of the same area of interest.
His study in Social media is interdisciplinary in nature, drawing from both Marketing function and Marketing analytics. His Service study incorporates themes from Humanoid robot and Neural correlates of consciousness. His Customer experience study integrates concerns from other disciplines, such as Control, Retail sales and Atmospherics.
His main research concerns Marketing, Advertising, Service, Knowledge management and Robot. His Marketing study frequently draws parallels with other fields, such as The Internet. His Advertising research incorporates elements of Communication source and Distraction.
His research links Human–computer interaction with Service. His Knowledge management study frequently involves adjacent topics like Marketing theory. His work on Humanoid robot as part of general Robot study is frequently linked to Intelligence levels and Social robot, therefore connecting diverse disciplines of science.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:
William B. Dodds;Kent B. Monroe;Dhruv Grewal.
Journal of Marketing Research (1991)
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans.
Journal of Marketing (2006)
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker;A. Parasuraman;Dhruv Grewal;Glenn B. Voss.
Journal of Marketing (2002)
The impact of technology on the quality-value-loyalty chain: A research agenda
A. Parasuraman;Dhruv Grewal.
Journal of the Academy of Marketing Science (2000)
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:
Dhruv Grewal;Kent B. Monroe;R. Krishnan.
Journal of Marketing (1998)
The influence of store environment on quality inferences and store image
Julie Baker;Dhruv Grewal;Ananthanarayanan Parasuraman.
Journal of the Academy of Marketing Science (1994)
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
Dhruv Grewal;R. Krishnan;Julie Baker;Norm A. Borin.
Journal of Retailing (1998)
Understanding Service Convenience
Leonard L. Berry;Kathleen Seiders;Dhruv Grewal.
Journal of Marketing (2002)
Customer Experience Management in Retailing: An Organizing Framework
Dhruv Grewal;Michael Levy;V. Kumar.
Journal of Retailing (2009)
Dhruv Grewal;A. Parasuraman.
Profile was last updated on December 6th, 2021.
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