H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 86 Citations 62,972 176 World Ranking 26 National Ranking 18

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Advertising

His primary scientific interests are in Marketing, Advertising, Service, Quality and Consumer behaviour. The concepts of his Marketing study are interwoven with issues in Knowledge management and Conceptualization. His research integrates issues of Servicescape and Atmospherics in his study of Advertising.

Many of his research projects under Service are closely connected to Direct effects with Direct effects, tying the diverse disciplines of science together. His Quality study combines topics from a wide range of disciplines, such as Social psychology, Brand awareness, Brand extension, Brand management and Process management. Dhruv Grewal has researched Consumer behaviour in several fields, including Customer satisfaction, Customer experience management, Affect and Information processing.

His most cited work include:

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations: (3580 citations)
  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (1913 citations)
  • The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (1570 citations)

What are the main themes of his work throughout his whole career to date?

Dhruv Grewal mainly focuses on Marketing, Advertising, Social psychology, Service and Affect. Many of his studies on Marketing apply to The Internet as well. The various areas that Dhruv Grewal examines in his Advertising study include Social media, Product and Process.

His study in Loyalty business model extends to Loyalty with its themes. Customer retention is closely attributed to Customer advocacy in his work. His Customer to customer study frequently intersects with other fields, such as Customer intelligence.

He most often published in these fields:

  • Marketing (54.61%)
  • Advertising (31.00%)
  • Social psychology (9.96%)

What were the highlights of his more recent work (between 2017-2021)?

  • Marketing (54.61%)
  • Advertising (31.00%)
  • Social media (7.01%)

In recent papers he was focusing on the following fields of study:

Dhruv Grewal focuses on Marketing, Advertising, Social media, Service and Knowledge management. His research on Marketing often connects related topics like Customer engagement. Dhruv Grewal works mostly in the field of Advertising, limiting it down to topics relating to Product and, in certain cases, Test, Surprise, Brand loyalty and Willingness to pay, as a part of the same area of interest.

His study in Social media is interdisciplinary in nature, drawing from both Marketing function and Marketing analytics. His Service study incorporates themes from Humanoid robot and Neural correlates of consciousness. His Customer experience study integrates concerns from other disciplines, such as Control, Retail sales and Atmospherics.

Between 2017 and 2021, his most popular works were:

  • How artificial intelligence will change the future of marketing (122 citations)
  • Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses: (100 citations)
  • In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field (61 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Advertising

His main research concerns Marketing, Advertising, Service, Knowledge management and Robot. His Marketing study frequently draws parallels with other fields, such as The Internet. His Advertising research incorporates elements of Communication source and Distraction.

His research links Human–computer interaction with Service. His Knowledge management study frequently involves adjacent topics like Marketing theory. His work on Humanoid robot as part of general Robot study is frequently linked to Intelligence levels and Social robot, therefore connecting diverse disciplines of science.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:

William B. Dodds;Kent B. Monroe;Dhruv Grewal.
Journal of Marketing Research (1991)

8448 Citations

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans.
Journal of Marketing (2006)

3497 Citations

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Julie Baker;A. Parasuraman;Dhruv Grewal;Glenn B. Voss.
Journal of Marketing (2002)

3249 Citations

The impact of technology on the quality-value-loyalty chain: A research agenda

A. Parasuraman;Dhruv Grewal.
Journal of the Academy of Marketing Science (2000)

2927 Citations

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:

Dhruv Grewal;Kent B. Monroe;R. Krishnan.
Journal of Marketing (1998)

2651 Citations

The influence of store environment on quality inferences and store image

Julie Baker;Dhruv Grewal;Ananthanarayanan Parasuraman.
Journal of the Academy of Marketing Science (1994)

2448 Citations

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

Dhruv Grewal;R. Krishnan;Julie Baker;Norm A. Borin.
Journal of Retailing (1998)

2168 Citations

Understanding Service Convenience

Leonard L. Berry;Kathleen Seiders;Dhruv Grewal.
Journal of Marketing (2002)

1920 Citations

Customer Experience Management in Retailing: An Organizing Framework

Dhruv Grewal;Michael Levy;V. Kumar.
Journal of Retailing (2009)

1862 Citations

Marketing Research

Dhruv Grewal;A. Parasuraman.
(1986)

1543 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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Top Scientists Citing Dhruv Grewal

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