World's Best Scientists 2026 revealed!
Award Badge
Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
107
Citations
91465
World Ranking
31
National Ranking
15

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2022 - Fellow of the American Marketing Association

Overview

Dhruv Grewal is affiliated with Babson College in the United States and focuses their research predominantly within the fields of Business, Management and Accounting, and Social Sciences. Their scholarly work spans a range of topics related to marketing and consumer behavior, with a particular emphasis on the intersection of technology and retail.

The main areas of study in their research include Marketing, Sociology and Political Science, Artificial Intelligence, Organizational Behavior and Human Resource Management, and Information Systems and Management.

The key topics covered in Dhruv Grewal's work are:

  • Consumer Retail Behavior Studies
  • Digital Marketing and Social Media
  • AI in Service Interactions
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Service and Product Innovation

Dhruv Grewal has published extensively, with frequent appearances in several academic journals. The main publication venues they have contributed to include:

  • Journal of Retailing
  • Journal of the Academy of Marketing Science
  • Journal of Business Research
  • Journal of Marketing Research
  • Journal of Marketing

Recent papers authored by Dhruv Grewal include:

  • Understanding Retail Experiences and Customer Journey Management (2020), Journal of Retailing
  • Artificial intelligence: The light and the darkness (2021), Journal of Business Research

Other notable papers in their research network, though authored by collaborators, include:

  • How artificial intelligence will affect the future of retailing (2021), Journal of Retailing
  • The Fifth Industrial Revolution: How Harmonious Human-Machine Collaboration is Triggering a Retail and Service [R]evolution (2022), Journal of Retailing
  • Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021), International Journal of Research in Marketing

Frequent collaborators in Dhruv Grewal's research include:

  • Abhijit Guha
  • Anne L. Roggeveen
  • Martin Wetzels
  • Elisa B. Schweiger
  • Dennis Herhausen

Dhruv Grewal received recognition as a Fellow of the American Marketing Association in 2022.

Best Publications

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:

    William B. Dodds;Kent B. Monroe;Dhruv Grewal

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

    Unknown

  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans

  • The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

    Julie Baker;A. Parasuraman;Dhruv Grewal;Glenn B. Voss

  • The impact of technology on the quality-value-loyalty chain: A research agenda

    A. Parasuraman;Dhruv Grewal

  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:

    Dhruv Grewal;Kent B. Monroe;R. Krishnan

  • The influence of store environment on quality inferences and store image

    Julie Baker;Dhruv Grewal;Ananthanarayanan Parasuraman

  • The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

    Dhruv Grewal;R. Krishnan;Julie Baker;Norm A. Borin

  • Understanding Service Convenience

    Leonard L. Berry;Kathleen Seiders;Dhruv Grewal

  • How artificial intelligence will change the future of marketing

    Thomas Davenport;Abhijit Guha;Dhruv Grewal;Timna Bressgott

  • An experimental approach to making retail store environmental decisions.

    Julie Baker;Michael Levy;Dhruv Grewal

  • Customer Experience Management in Retailing: An Organizing Framework

    Dhruv Grewal;Michael Levy;V. Kumar

  • Challenges and opportunities in multichannel customer management

    Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar

  • Marketing Research

    Dhruv Grewal;A. Parasuraman

  • Assessing the predictive validity of two methods of measuring self-image congruence

    M. Joseph Sirgy;Dhruv Grewal;Tamara F. Mangleburg;Jae-Ok Park

  • The Future of Retailing

    Dhruv Grewal;Anne L. Roggeveen;Jens Nordfält

  • Customer Experience Management in Retailing: Understanding the Buying Process

    Nancy M. Puccinelli;Ronald C. Goodstein;Dhruv Grewal;Robert Price

  • Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context:

    Kathleen Seiders;Glenn B. Voss;Dhruv Grewal;Andrea L. Godfrey

  • Consumer satisfaction and perceived quality : complementary or divergent constructs ?

    Jerry B. Gotlieb;Dhruv Grewal;Stephen W. Brown

  • A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal

  • Determinants of online channel use and overall satisfaction with a relational, multichannel service provider

    Mitzi M. Montoya-Weiss;Glenn B. Voss;Dhruv Grewal

  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans;Kenneth R. Evans

Frequent Co-Authors

Anne L. Roggeveen
Anne L. Roggeveen Babson College
Ko de Ruyter
Ko de Ruyter King's College London
Martin Wetzels
Martin Wetzels EDHEC Business School
Kent B. Monroe
Kent B. Monroe University of Illinois at Urbana-Champaign
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College
Abhijit Biswas
Abhijit Biswas Wayne State University
Ananthanarayanan Parasuraman
Ananthanarayanan Parasuraman University of Miami
Rajiv P. Dant
Rajiv P. Dant University of Oklahoma
Kusum L. Ailawadi
Kusum L. Ailawadi Dartmouth College
Robert W. Palmatier
Robert W. Palmatier University of Washington

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management in the USA opens doors to a wide array of careers. With the rise of reputable online degrees, students can build valuable skills from anywhere in the world. Choosing the right online program is essential—not only for specialized knowledge but also for flexibility and affordability.

Many students pursue focused areas such as accountancy, where finding the cheapest accredited online accounting degree can help minimize debt and boost career potential. Those interested in technology-driven management roles might prefer the best online ai degrees, combining business savvy with expertise in artificial intelligence.

If your passion leans toward managing projects and teams in the building sector, researching online construction management degree cost is crucial for planning your educational investment. For experienced professionals aiming for top leadership roles, the opportunity to enroll in one of the top online executive mba programs can further expand career horizons.

With multiple pathways and specialized online programs available, students can balance costs, convenience, and career goals while advancing in Business and Management.

Best Scientists Citing Dhruv Grewal

Trending Scientists