Social psychology, Cognitive psychology, Contrast, Perception and Implicit attitude are her primary areas of study. She combines Social psychology and Verbal fluency test in her studies. Her studies deal with areas such as Construal level theory, Abstract language, Motor cognition and Content as well as Cognitive psychology.
Her Perception research integrates issues from Recall, Memoria, Information processing, Contemporary society and Fluency. The various areas that she examines in her Implicit attitude study include Object and Consumer behaviour. Her Consumer behaviour research is multidisciplinary, incorporating perspectives in Cognitive load, Test validity and Predictive validity.
Michaela Wänke mainly focuses on Social psychology, Cognitive psychology, Advertising, Context and Construal level theory. In general Social psychology, her work in Persuasion is often linked to Contrast linking many areas of study. Her biological study spans a wide range of topics, including Perception and Fluency.
Her Brand extension and Consumer behaviour investigations are all subjects of Advertising research. Her Construal level theory research incorporates elements of Abstract language and Mental representation. Michaela Wänke works mostly in the field of Priming, limiting it down to topics relating to Developmental psychology and, in certain cases, Distress and Jealousy.
Her primary areas of investigation include Social psychology, Cognitive psychology, Transparency, Default and Priming. Her research integrates issues of Biology and political orientation and Politics in her study of Social psychology. The various areas that Michaela Wänke examines in her Cognitive psychology study include Self other, Mental representation and Fluency.
Her Processing fluency study in the realm of Fluency connects with subjects such as Verbal fluency test. Her Transparency research incorporates themes from Nudge theory, Empirical evidence and Accounting. Her Priming research is multidisciplinary, incorporating perspectives in Affect and Encoding.
Michaela Wänke mostly deals with Cognitive psychology, Social psychology, Construal level theory, PsycINFO and Masculinity. She has researched Cognitive psychology in several fields, including Processing fluency, Truth effect and Fluency. Her Social psychology study often links to related topics such as Color cues.
Her Construal level theory research is multidisciplinary, relying on both Valence, Noun, Mood, Unitary state and Personal space. Her PsycINFO study spans across into subjects like Extant taxon, Movement, Imitation and Temporal distance. Her research in Masculinity intersects with topics in Developmental psychology, Big Five personality traits, Personality and Gender identity.
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When impulses take over: moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour.
Malte Friese;Wilhelm Hofmann;Michaela Wänke.
British Journal of Social Psychology (2008)
Awareness of the influence as a determinant of assimilation versus contrast
Fritz Strack;Norbert Schwarz;Herbert Bless;Almut Kübler.
European Journal of Social Psychology (1993)
The Truth About the Truth: A Meta-Analytic Review of the Truth Effect:
Alice Dechêne;Christoph Stahl;Jochim Hansen;Michaela Wänke.
Personality and Social Psychology Review (2010)
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?
Michaela Wänke;Gerd Bohner;Andreas Jurkowitsch.
Journal of Consumer Research (1997)
Implicit consumer preferences and their influence on product choice
Malte Friese;Michaela Wänke;Henning Plessner.
Psychology & Marketing (2006)
Need for cognition: eine Skala zur Erfassung von Engagement und Freude bei Denkaufgaben: Need for cognition: a scale measuring engagement and happiness in cognitive tasks
Herbert Bless;Michaela Wänke;Gerd Bohner;Roland F. Fellhauer.
Zeitschrift Fur Sozialpsychologie (1994)
Effects of Atypical Exemplars on Racial Beliefs: Enlightened Racism or Generalized Appraisals
Galen V. Bodenhausen;Norbert Schwarz;Herbert Bless;Michaela Wänke.
Journal of Experimental Social Psychology (1995)
The availability heuristic revisited : experienced ease of retrieval in mundane frequency estimates
Michaela Wänke;Norbert Schwarz;Herbert Bless.
Acta Psychologica (1995)
Truth From Language and Truth From Fit: The Impact of Linguistic Concreteness and Level of Construal on Subjective Truth
Jochim Hansen;Michaela Wänke.
Personality and Social Psychology Bulletin (2010)
Semantic and Pragmatic Aspects of Context Effects in Social and Psychological Research
Fritz Strack;Norbert Schwarz;Michaela Wänke.
Social Cognition (1991)
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