Babson College

Overview

Babson College

Babson College is a private business school in Wellesley, Massachusetts. It was established in 1919 as Babson Institute before it became a co-educational college and took its current name in 1969. Known for its hand-on entrepreneurial academic environment, Babson is regarded among the top business schools in the nation.

Babson College Key Statistics

Babson’s educational structure is organized into several academic divisions. These include the Accounting and Law Division, the Finance Division, the Management Division, and the Economics Division. It offers undergraduate and postgraduate courses in economics, accounting, finance, and marketing.

It has a student population of more than 3,100, including over 2,300 undergraduates and roughly 830 postgraduates. The university also employs more than 300 academic staff members across several campus locations. These campuses include the Wellesley Main campus, the Babson San Francisco campus, and the Babson Miami campus.

Other Babson College key statistics are its extensive range of academic and administrative facilities that include a campus store, lecture halls, study spaces, dining outlets, group rooms, healthcare and wellness services, the Glavin Office of International Education, and the Horn Library, which maintains a collection of electronic databases, books, journals, periodicals, and other library items.

Babson College Research

Babson is an active research institution, classified among “Special Focus Four-Year: Business & Management Schools.” It is acknowledged for its contributions in the fields of social, environmental, and economic dimensions of sustainability. It is funded through grants and fellowships awarded by the Babson Faculty Research Fund, the Office of Corporate, Foundation & Government Relations Funding, and the Lifelong Learner Grant.

The top three Babson College research fields are business, marketing, and entrepreneurship. Researchers from the college have also attended global research conferences and symposiums such as BPM: Business Process Management, DSS: Decision Support Systems, and HICSS: Hawaii International Conference on System Sciences.

Its most cited research work is Palmatier et al.’s (2006) “Factors influencing the effectiveness of relationship marketing: A meta-analysis,” which was published in the Journal of Marketing and has 3,944 citations to date. Babson’s second most popular research work is Verhoef et al.’s (2009) “Customer experience creation: Determinants, dynamics and management strategies,” which was published in the Journal of Retailing and has been cited 3,341 times so far.

Meanwhile, its third most cited research work is Baker et al.’s (2002) “The influence of multiple store environment cues on perceived merchandise value and patronage intentions.” This article, which talks about the influence of store environment cues in the consumer’s decision, was published in the Journal of Marketing and has been cited 3,300 times by students and research professionals worldwide throughout its publication.

In addition, there are also numerous interactive Babson College research centers and institutes on its premises. These include the Arthur M. Blank Center for Entrepreneurship, the Center for Women’s Entrepreneurial Leadership, the Kerry Murphy Healy Center for Global Healthcare Entrepreneurship, and the Stephen D. Cutler Center for Investments and Finance.

Its other research centers and institutes are the Retail Supply Chain Institute, the Lewis Institute for Social Innovation, the Institute for Family Entrepreneurship, the Tariq Farid Franchise Institute, and the Weissman Foundry at Babson College.

You can also learn more about the educational performance of Babson College in our ranking of US universities & colleges.