What is he best known for?
The fields of study he is best known for:
- Social science
- Management
- Marketing
William B. Gartner mostly deals with Entrepreneurship, Marketing, Public relations, Context and Social psychology.
In his works, he performs multidisciplinary study on Entrepreneurship and Perspective.
His studies in Marketing integrate themes in fields like Operationalization and Excellence.
His Public relations study incorporates themes from Viewpoints, Content analysis, Entrepreneurship education and Personality.
His work on Expectancy theory as part of general Social psychology study is frequently connected to Independence and Delphi method, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His study in the field of Resource management is also linked to topics like Boundary.
His most cited work include:
- “Who Is an Entrepreneur?” Is the Wrong Question: (2450 citations)
- A Conceptual Framework for Describing the Phenomenon of New Venture Creation (2055 citations)
- Arriving at the high growth firm (1022 citations)
What are the main themes of his work throughout his whole career to date?
William B. Gartner mainly investigates Entrepreneurship, Marketing, Public relations, Management and Process.
He performs integrative study on Entrepreneurship and Context.
Throughout his Context studies, William B. Gartner incorporates elements of other sciences such as Household income and Demographic economics.
His work on Business operations and Product as part of general Marketing research is frequently linked to Start up and Sample, thereby connecting diverse disciplines of science.
His multidisciplinary approach integrates Public relations and Perspective in his work.
His study in Knowledge management extends to Process with its themes.
He most often published in these fields:
- Entrepreneurship (74.87%)
- Marketing (21.93%)
- Public relations (20.32%)
What were the highlights of his more recent work (between 2016-2021)?
- Entrepreneurship (74.87%)
- Public relations (20.32%)
- Family business (6.95%)
In recent papers he was focusing on the following fields of study:
William B. Gartner mainly focuses on Entrepreneurship, Public relations, Family business, Process and Positive economics.
William B. Gartner carries out multidisciplinary research, doing studies in Entrepreneurship and Context.
In most of his Public relations studies, his work intersects topics such as Sociomateriality.
William B. Gartner combines subjects such as Economic growth, Management, Sensemaking, Community of practice and Reflexivity with his study of Family business.
His Positive economics study combines topics from a wide range of disciplines, such as Development theory and Action.
His work deals with themes such as Linguistic philosophy, Empirical research, Field and Ontology, which intersect with Action.
Between 2016 and 2021, his most popular works were:
- Everyday Entrepreneurship—A Call for Entrepreneurship Research to Embrace Entrepreneurial Diversity: (198 citations)
- Am I a student and/or entrepreneur? Multiple identities in student entrepreneurship (20 citations)
- Am I a student and/or entrepreneur? Multiple identities in student entrepreneurship (20 citations)
In his most recent research, the most cited papers focused on:
- Social science
- Management
- Marketing
William B. Gartner spends much of his time researching Entrepreneurship, Positive economics, Context, Process and Action.
The study incorporates disciplines such as Identity, Pedagogy and Originality in addition to Entrepreneurship.
His work deals with themes such as Consumption, Public relations and Prosocial behavior, which intersect with Identity.
His Context investigation overlaps with Value, Historical method, Optimal distinctiveness theory, Negotiation and Value.
The various areas that William B. Gartner examines in his Process study include Engineering ethics and Field.
The Action study combines topics in areas such as Linguistic philosophy, Agency and Ontology.
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