World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
59
Citations
21792
World Ranking
575
National Ranking
253

Research.com Recognitions

  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Overview

Robert W. Palmatier is affiliated with the University of Washington in the United States. Their research primarily spans the fields of Business, Management and Accounting as well as Social Sciences, with significant contributions in subfields such as Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management, and Information Systems and Management.

Their scholarly work focuses on several key topics including Digital Marketing and Social Media, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation, Technology Adoption and User Behaviour, Consumer Retail Behavior Studies, and Privacy, Security, and Data Protection.

Among the recent papers authored or co-authored by Robert W. Palmatier are:

  • Online influencer marketing, 2022, Journal of the Academy of Marketing Science
  • Digital technologies: tensions in privacy and data, 2022, Journal of the Academy of Marketing Science
  • Influencer Marketing Effectiveness, 2022, Journal of Marketing
  • Evolution of Consumption: A Psychological Ownership Framework, 2020, Journal of Marketing
  • Reality Check: Infusing Ecological Value into Academic Marketing Research, 2021, Journal of Marketing

Their frequent co-authors include Lena Steinhoff, Kelly D. Martin, Scott Weaven, Colleen M. Harmeling, and Natalie Chisam.

Robert W. Palmatier's work has been published extensively in a number of academic journals. The most frequent publication venues are:

  • Journal of the Academy of Marketing Science (10 publications)
  • Journal of Marketing (7 publications)
  • Journal of Retailing (3 publications)
  • European Journal of Marketing (2 publications)
  • Journal of International Business Studies (1 publication)

Robert W. Palmatier has been recognized as a Fellow of the Institute for the Study of Business Markets (ISBM).

Best Publications

  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans

  • A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal

  • The Role of Customer Gratitude in Relationship Marketing

    Robert W. Palmatier;Cheryl Burke Jarvis;Jennifer R. Bechkoff;Frank R. Kardes

  • Resource-based theory in marketing

    Irina V. Kozlenkova;Stephen A. Samaha;Robert W. Palmatier

  • Review articles: purpose, process, and structure

    Robert W. Palmatier;Mark B. Houston;John Hulland

  • Effect of Service Transition Strategies on Firm Value

    Eric Fang;Robert W. Palmatier;Jan Benedict E M Steenkamp

  • Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

    Robert W . Palmatier;Lisa K . Scheer;Jan-Benedict E.M . Steenkamp

  • Influence of customer participation on creating and sharing of new product value

    Eric Fang;Robert W. Palmatier;Kenneth R. Evans

  • Data Privacy: Effects on Customer and Firm Performance

    Kelly D. Martin;Abhishek Borah;Robert W. Palmatier

  • Interfirm Relational Drivers of Customer Value

    Robert W. Palmatier

  • Online influencer marketing

    Unknown

  • Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice

    Shankar Ganesan;Morris George;Sandy Jap;Robert W. Palmatier

  • Effect of Service Transition Strategies on Firm Value

    Unknown

  • Relationship Velocity: Toward a Theory of Relationship Dynamics:

    Robert W. Palmatier;Mark B. Houston;Rajiv P. Dant;Dhruv Grewal

  • Poisoning Relationships: Perceived Unfairness in Channels of Distribution:

    Stephen A . Samaha;Robert W . Palmatier;Rajiv P . Dant

  • Building, measuring, and profiting from customer loyalty

    George F. Watson;Joshua T. Beck;Conor M. Henderson;Robert W. Palmatier

  • Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes

    Robert W. Palmatier;Lisa K. Scheer;Mark B. Houston;Kenneth R. Evans

  • Review of the theoretical underpinnings of loyalty programs

    Conor M. Henderson;Joshua T. Beck;Robert W. Palmatier

  • Creating Effective Online Customer Experiences

    Alexander Bleier;Colleen M. Harmeling;Robert W. Palmatier

  • Trust at Different Organizational Levels

    Eric Fang;Robert W . Palmatier;Lisa K . Scheer;Ning Li

  • The Role of Culture in International Relationship Marketing

    Stephen A. Samaha;Joshua T. Beck;Robert W. Palmatier

  • Dynamic Relationship Marketing

    Jonathan Z. Zhang;George F. Watson;Robert W. Palmatier;Rajiv P. Dant

  • An Emerging Theory of Avatar Marketing

    Fred Miao;Irina V. Kozlenkova;Haizhong Wang;Tao Xie

  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

    Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans;Kenneth R. Evans

Frequent Co-Authors

Kenneth R. Evans
Kenneth R. Evans Lamar University
Rajiv P. Dant
Rajiv P. Dant University of Oklahoma
Mark B. Houston
Mark B. Houston Texas Christian University
Dhruv Grewal
Dhruv Grewal Babson College
Christine Moorman
Christine Moorman Duke University
Scott Keith W Weaven
Scott Keith W Weaven Griffith University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Barton A. Weitz
Barton A. Weitz University of Florida
Steven P. Brown
Steven P. Brown University of Houston
Frank R. Kardes
Frank R. Kardes University of Cincinnati

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online education in Business and Management opens doors to a variety of specialized career paths. Programs such as the accelerated construction management degree offer fast-track opportunities for those interested in overseeing large building projects, blending business skills with technical expertise.

Another booming field is healthcare administration. Pursuing a health administration degree allows students to develop leadership abilities tailored to hospitals and clinics. These online programs are flexible and designed for busy professionals seeking advancement.

If you’re motivated to complete your studies more quickly, a accelerated program enables you to earn your credentials faster, joining the workforce or advancing in your current career sooner.

Affordability is also a key concern for many students. Researching the online business degree courses that offer quality education without breaking the bank can help manage costs while still securing a valuable qualification.

Best Scientists Citing Robert W. Palmatier

Trending Scientists

Recently Published Articles