What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Social psychology
His main research concerns Marketing, Relationship marketing, Quality, Customer to customer and Empirical research.
His research brings together the fields of Industrial organization and Marketing.
His Industrial organization study which covers Tobin's q that intersects with Resource-based view.
His work deals with themes such as Customer relationship management, Premise, Knowledge management and Set, which intersect with Relationship marketing.
His Customer to customer research is multidisciplinary, relying on both Customer lifetime value, Customer profitability, Customer equity and Voice of the customer.
His work in Empirical research covers topics such as Yield which are related to areas like Service.
His most cited work include:
- Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (1913 citations)
- A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance (584 citations)
- The Role of Customer Gratitude in Relationship Marketing (582 citations)
What are the main themes of his work throughout his whole career to date?
Robert W. Palmatier mainly investigates Marketing, Relationship marketing, Marketing research, Knowledge management and Marketing strategy.
His research on Marketing often connects related topics like Advertising.
In general Relationship marketing study, his work on Marketing effectiveness often relates to the realm of Perspective, thereby connecting several areas of interest.
In his works, Robert W. Palmatier performs multidisciplinary study on Perspective and Set.
The study incorporates disciplines such as Digital marketing and Marketing mix in addition to Marketing management.
His Quality research includes themes of Service and Yield.
He most often published in these fields:
- Marketing (59.09%)
- Relationship marketing (28.03%)
- Marketing research (11.36%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (59.09%)
- Relationship marketing (28.03%)
- Knowledge management (10.61%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Relationship marketing, Knowledge management, Information privacy and Big data.
Robert W. Palmatier is studying Marketing research, which is a component of Marketing.
His work on Engagement marketing as part of general Marketing research study is frequently linked to Reality check and Extant taxon, therefore connecting diverse disciplines of science.
His research integrates issues of Microeconomics and Taxonomy in his study of Relationship marketing.
The Knowledge management study combines topics in areas such as Sales growth and Socialization.
His Information privacy study integrates concerns from other disciplines, such as Corporation and Public relations.
Between 2017 and 2021, his most popular works were:
- Review articles: purpose, process, and structure (112 citations)
- Creating Effective Online Customer Experiences (48 citations)
- Hybrid sales structures in the age of e-commerce (30 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Social psychology
His primary scientific interests are in Marketing, Relationship marketing, Key, Domain and Knowledge management.
His research in the fields of Customer relationship management overlaps with other disciplines such as Extant taxon.
Robert W. Palmatier combines subjects such as Conceptual model, Loyalty, Onboarding and Empirical research with his study of Relationship marketing.
Key and Business intelligence are commonly linked in his work.
Robert W. Palmatier integrates several fields in his works, including Domain, Retail management, Relevance, Public policy, Internet privacy and Competitive advantage.
The concepts of his Knowledge management study are interwoven with issues in Marketing strategy and Competitor analysis.
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