The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Mark B. Houston sits on this spectrum.
This scientist: 79 publications — 12th percentile
12% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Mark B. Houston sits on this spectrum.
This scientist: 35 D-Index — 30th percentile
30% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Mark B. Houston is affiliated with Texas Christian University in the United States. Their research primarily falls within the field of Business, Management and Accounting, with a particular focus on Marketing. The subfields of study include Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science, and Information Systems and Management.
The scientist's work covers a range of topics related to consumer and market behavior. These main topics include:
Mark B. Houston has contributed to prominent academic journals, frequently publishing in venues such as:
Their recent notable papers include:
Frequent collaborators in their research include:
Mark B. Houston has also been recognized as a Fellow of the Institute for the Study of Business Markets (ISBM), indicating their involvement and standing within the research community focused on business markets.
Robert W. Palmatier;Mark B. Houston;John Hulland
Giana M. Eckhardt;Mark B. Houston;Baojun Jiang;Cait Lamberton
Robert W. Palmatier;Mark B. Houston;Rajiv P. Dant;Dhruv Grewal
Robert W. Palmatier;Lisa K. Scheer;Mark B. Houston;Kenneth R. Evans
Mark B. Houston;Lance A. Bettencourt;Sutha Wenger
Robert W. Palmatier;Srinath Gopalakrishna;Mark B. Houston
Subin Im;Charlotte H. Mason;Mark B. Houston
Mark B. Houston;Shane A. Johnson
John Hulland;Mark B. Houston
Shane A. Johnson;Mark B. Houston
Thorsten Hennig-Thurau;Mark B. Houston;Torsten Heitjans
Edward U. Bond;Mark B. Houston
Thorsten Hennig-Thurau;Victor Henning;Henrik Sattler;Felix Eggers
Thorsten Hennig-Thurau;Mark B. Houston;Gianfranco Walsh
Thorsten Hennig-Thurau;Mark B. Houston;Gianfranco Walsh
Thorsten Hennig-Thurau;Mark B. Houston;Shrihari Sridhar
Colleen M. Harmeling;Robert W. Palmatier;Mark B. Houston;Mark J. Arnold
Mark B. Houston
Eunho Park;Rishika Rishika;Ramkumar Janakiraman;Mark B. Houston
Mark B. Houston;Beth A. Walker;Michael D. Hutt;Peter H. Reingen
Mark B. Houston;Beth A. Walker
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