Mark B. Houston is affiliated with Texas Christian University in the United States. Their research primarily falls within the field of Business, Management and Accounting, with a particular focus on Marketing. The subfields of study include Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science, and Information Systems and Management.
The scientist's work covers a range of topics related to consumer and market behavior. These main topics include:
Mark B. Houston has contributed to prominent academic journals, frequently publishing in venues such as:
Their recent notable papers include:
Frequent collaborators in their research include:
Mark B. Houston has also been recognized as a Fellow of the Institute for the Study of Business Markets (ISBM), indicating their involvement and standing within the research community focused on business markets.
Robert W. Palmatier;Mark B. Houston;John Hulland
Giana M. Eckhardt;Mark B. Houston;Baojun Jiang;Cait Lamberton
Robert W. Palmatier;Mark B. Houston;Rajiv P. Dant;Dhruv Grewal
Robert W. Palmatier;Lisa K. Scheer;Mark B. Houston;Kenneth R. Evans
Mark B. Houston;Lance A. Bettencourt;Sutha Wenger
Robert W. Palmatier;Srinath Gopalakrishna;Mark B. Houston
Subin Im;Charlotte H. Mason;Mark B. Houston
Mark B. Houston;Shane A. Johnson
John Hulland;Mark B. Houston
Shane A. Johnson;Mark B. Houston
Thorsten Hennig-Thurau;Mark B. Houston;Torsten Heitjans
Edward U. Bond;Mark B. Houston
Thorsten Hennig-Thurau;Victor Henning;Henrik Sattler;Felix Eggers
Thorsten Hennig-Thurau;Mark B. Houston;Gianfranco Walsh
Thorsten Hennig-Thurau;Mark B. Houston;Gianfranco Walsh
Thorsten Hennig-Thurau;Mark B. Houston;Shrihari Sridhar
Colleen M. Harmeling;Robert W. Palmatier;Mark B. Houston;Mark J. Arnold
Mark B. Houston
Eunho Park;Rishika Rishika;Ramkumar Janakiraman;Mark B. Houston
Mark B. Houston;Beth A. Walker;Michael D. Hutt;Peter H. Reingen
Mark B. Houston;Beth A. Walker
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