His primary areas of investigation include Marketing, Service, Control, Quality and Service quality. His Relationship marketing, Customer advocacy and Customer retention study, which is part of a larger body of work in Marketing, is frequently linked to Focus, bridging the gap between disciplines. His Relationship marketing research is multidisciplinary, relying on both Marketing research, Strategic management and Yield.
His Service research includes elements of Empirical research and Investment. His Quality research is multidisciplinary, incorporating elements of Sales personnel, Interpersonal interaction, Interpersonal influence and Consumer behaviour. His studies deal with areas such as Service delivery framework, Service design and Customer satisfaction as well as Service quality.
Kenneth R. Evans mainly focuses on Marketing, Service, Social psychology, Sales management and Job satisfaction. His research on Marketing often connects related areas such as Empirical research. The Empirical research study combines topics in areas such as Strategic management, Investment and Yield.
His study in the fields of Goal theory under the domain of Social psychology overlaps with other disciplines such as Self-determination theory. His work on Job attitude as part of general Job satisfaction study is frequently linked to Perspective, therefore connecting diverse disciplines of science. His research investigates the link between Relationship marketing and topics such as Quality that cross with problems in Customer relationship management.
Kenneth R. Evans mostly deals with Marketing, Social psychology, Control, Sales management and Knowledge management. His Marketing research incorporates elements of Outcome and Job satisfaction. His work in the fields of Job satisfaction, such as Job attitude, overlaps with other areas such as Perspective.
In the subject of general Social psychology, his work in Stereotype threat and Organizational justice is often linked to Race, Field and Moral standards, thereby combining diverse domains of study. The study incorporates disciplines such as Marketing management, Relationship marketing and Competence in addition to Sales management. His Knowledge management study combines topics in areas such as New product development, Key and Process.
Kenneth R. Evans spends much of his time researching Marketing, Control, Outcome, Control system and Affect. His Marketing research is multidisciplinary, incorporating perspectives in Key, Public relations and Knowledge management. His study in Key is interdisciplinary in nature, drawing from both Role performance, Strategic communication, Sales manager, Variety and Vendor.
Kenneth R. Evans interconnects Service bureau and Creativity in the investigation of issues within Public relations. His research in Affect intersects with topics in Market analysis, Organizational performance and Industrial organization. His Service provider study integrates concerns from other disciplines, such as Service delivery framework and Customer participation.
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Relationship Quality in Services Selling: An Interpersonal Influence Perspective:
Lawrence A. Crosby;Kenneth R. Evans;Deborah Cowles.
Journal of Marketing (1990)
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier;Rajiv P. Dant;Dhruv Grewal;Kenneth R. Evans.
The effects of customer participation in co-created service recovery
Beibei Dong;Kenneth R. Evans;Shaoming Zou.
Journal of the Academy of Marketing Science (2008)
Influence of customer participation on creating and sharing of new product value
Eric Fang;Robert W. Palmatier;Kenneth R. Evans.
The internal service encounter
Dwayne D. Gremler;Mary Jo Bitner;Kenneth R. Evans.
Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes
Robert W. Palmatier;Lisa K. Scheer;Mark B. Houston;Kenneth R. Evans.
Achieving relationship marketing effectiveness in business-to-business exchanges
Robert W. Palmatier;Lisa K. Scheer;Kenneth R. Evans;Todd J. Arnold.
Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness
Beibei Dong;K. Sivakumar;Kenneth R. Evans;Shaoming Zou.
The role of salesperson motivation in sales control systems — Intrinsic and extrinsic motivation revisited
C. Fred Miao;Kenneth R. Evans;Zou Shaoming.
Journal of Business Research (2007)
Advancing sales performance research: A focus on five underresearched topic areas
Kenneth R. Evans;Richard G. McFarland;Bart Dietz;Fernando Jaramillo.
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