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Andreas B. Eisingerich

Andreas B. Eisingerich

D-Index & Metrics

Social Sciences and Humanities

D-Index
45
Citations
11278
World Ranking
3803
National Ranking
653

Overview

Andreas B. Eisingerich is a researcher affiliated with Imperial College London in the United Kingdom. Their work spans multiple areas within business, management, and social sciences, with a strong focus on marketing and organizational behavior. Their scholarship includes contributions to both theoretical and applied aspects of these disciplines.

Their recent publications cover a range of topics, as seen in several papers published between 2020 and 2021. These include:

  • How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020), Annals of Tourism Research
  • Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership (2020), Journal of Service Research
  • Improvised Marketing Interventions in Social Media (2020), Journal of Marketing
  • Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts (2020), Journal of Service Research
  • Does educating customers create positive word of mouth? (2021), Journal of Retailing and Consumer Services

The fields of study that dominate their published work include Business, Management and Accounting with 49 publications and Social Sciences with 32. Their subfields focus more specifically on Marketing (28 publications), followed by Sociology and Political Science (26), Organizational Behavior and Human Resource Management (13), Strategy and Management (8), and Applied Psychology (5).

Key topics addressed in their research reflect interests in the intersection of marketing and technology, including:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Impact of Technology on Adolescents
  • Sharing Economy and Platforms
  • Media Influence and Health
  • Digital Platforms and Economics

Andreas B. Eisingerich has frequently published in several notable academic venues. These include:

  • Journal of Marketing
  • JMIR Formative Research
  • European Journal of Marketing
  • Journal of Service Research
  • Business Horizons

Collaboration is an important aspect of their scientific activity. The most frequent co-authors include:

  • Thomas Foscht (15 collaborations)
  • Barbara Duffek (7 collaborations)
  • Yu-Ting Lin (6 collaborations)
  • Omar Merlo (6 collaborations)
  • Yeyi Liu (5 collaborations)

Best Publications

  • Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.

    C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich

  • Attachment-aversion (AA) model of customer-brand relationships

    C. Whan Park;Andreas B. Eisingerich;Jason Whan Park

  • How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty

    Andreas B. Eisingerich;Simon J. Bell;Paul Tracey

  • Drivers of Brand Commitment: A Cross-National Investigation

    Andreas B . Eisingerich;Gaia Rubera

  • Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth

    Andreas B. Eisingerich;HaeEun Helen Chun;Yeyi Liu;He Michael Jia

  • The role of brand logos in firm performance

    C. Whan Park;Andreas B. Eisingerich;Gratiana Pol;Jason Whan Park

  • Perceived Service Quality and Customer Trust: Does Enhancing Customers' Service Knowledge Matter?

    Andreas B. Eisingerich;Simon J. Bell

  • Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

    Andreas B. Eisingerich;Gaia Rubera;Matthias Seifert;Gunjan Bhardwaj

  • Maintaining customer relationships in high credence services

    Andreas B. Eisingerich;Simon J. Bell

  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

    C.W. Park;Deborah J. MacInnis;Joseph R. Priester;Andreas B. Eisingerich

  • Attitudes and Acceptance of Oral and Parenteral HIV Preexposure Prophylaxis among Potential User Groups: A Multinational Study

    Andreas B. Eisingerich;Ana Wheelock;Gabriela B. Gomez;Geoffrey P. Garnett

  • Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty

    Andreas B. Eisingerich;Simon J. Bell

  • The paradox of customer education: Customer expertise and loyalty in the financial services industry

    Simon J. Bell;Andreas B. Eisingerich

  • Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?

    Andreas B. Eisingerich;Gaia Rubera;Matthias Seifert

  • Hook vs. hope: How to enhance customer engagement through gamification

    Andreas B. Eisingerich;André Marchand;Martin P. Fritze;Lin Dong

  • How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs

    Shengce Ren;Andreas B. Eisingerich;Huei Ting Tsai

  • Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

    Andreas B. Eisingerich;Seigyoung Auh;Omar Merlo

  • Internationalization Strategies of Emerging Markets Firms

    Huei Ting Tsai;Andreas B. Eisingerich

  • Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership:

    Martin P. Fritze;André Marchand;Andreas B. Eisingerich;Martin Benkenstein

  • How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment

    Yeyi Liu;Magnus Hultman;Andreas B. Eisingerich;Xingjie Wei

  • Are Thai MSM willing to take PrEP for HIV prevention? An analysis of attitudes, preferences and acceptance.

    Ana Wheelock;Andreas B. Eisingerich;Jintanat Ananworanich;Gabriela B. Gomez

  • Attachment–Aversion (AA) Model of Customer–Brand Relationships

    C.W. Park;Andreas B. Eisingerich;Jason Whan Park

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